What do you think of my broken domain focused SEO plan?

11 replies
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This is for a local website in a low/medium competition niche/area:


Citations:

My VA is going through a list of competitor citations generated by Whitespark. The list of about 200 citations should net us around 30-60 (most can not be replicated with a direct add).


Link building:

My VA ran about 10 different Chamber of Commerce websites in the area for broken domain links. Then she marked a completeness rating from archive.org for the expired purchasable domains, showing me which can be cheaply bought and rebuilt to look as they did before.

I plan to buy a couple websites with high archive completeness and rebuild them with my link naturally placed in somewhere. This puts my money site 1 step away from multiple chamber links

I'll also buy a couple more websites with low completeness ratings and 301 redirect them to my site. I don't want to do too many of those because a ton of 301s can look suspicious.

We're also going to be scanning other local websites, associations, and bloggers for broken links. The plan is to look for guest post opportunities to get some links direct to the money site. In the past this has been hit or miss, but who knows, we might get 1 or 2.

For the ones who don't respond back, we'll buy a couple more domains causing broken links from their site. And rebuild them with a link back to us just like with the chamber links.

That covers the core of the plan right now. In essence this is a broken-link-rebuilt PBN. What are your thoughts, is this pretty powerful on its own?
#broken #domain #focused #plan #seo
  • Profile picture of the author Mike Anthony
    Originally Posted by Delta223 View Post

    For the ones who don't respond back, we'll buy a couple more domains causing broken links from their site. And rebuild them with a link back to us just like with the chamber links.

    That covers the core of the plan right now. In essence this is a broken-link-rebuilt PBN. What are your thoughts, is this pretty powerful on its own?
    Yes its a powerful way to potentially bankrupt your company. I can't blame you too hard because a number of people in black hat SEO are suggesting this crazy scheme of stealing peoples content off the way back machine and then placing their links on expired domains

    I am going to forget the ethical argument because it often falls on deaf ears anyway and instead tell you the cold hard truth

    PEOPLE WHO HAVE ENGAGED IN THIS HAVE BEEN CONTACTED BY THE PREVIOUS SITE OWNERS WHOSE CONTENT HAS BEEN USED THREATENING LAWSUITS

    What exactly are the chances that a local commerce site is not going to know you are not the original owner of that content? Think about it - ZERO. Its a local organization made up of local business who know their town or municiplaity

    Now getting these domains and using them is within the bounds of being legal just as long as you don't do what is being advocated by black hat SEOs and being lazy and cheap to just strip people content off the wayback machine.

    now some people still say " meh chances of any one noticing are small I'll take my chances". two problems with that response

    A) who doesn't sometimes enter in old domain names they had out of curiosity? Most webmasters eventually do

    B) this practice is becoming so wide spread it is now opening up a new business thats VERY lucrative to lawyers - scraping the wayback machine and then searching the web for stolen content to sue the people using it illegally. The same technology used to reconstruct old sites can easily be used to find stolen content. Every site with stolen content is a potential lawsuit (and finders fee for the tech that does the work). Doesn't even have to go to court - most webmasters that own anything of value will settle and settle fast because there is little doubt they would lose such a lawsuit.

    so theres becoming a lot of money involved in outing sites that steal people content so much so I am considering entering into that new niche myself

    Not only that but Google has MORE SCRAPING ABILITY THAN ANYONE ON THE PLANET. Its a simple programming task to scrape the wayback machine, check their own database as a registrar of domains and pinpoint PBNs with stolen content and deindex them to kingdom come

    Fantastic foot print to automatically deindex PBNs

    theres now becoming as much money in this for reporting stolen content sites off the wayback machine as there is in negative SEO . I see someone ranking above me with that and I can easily zap that competition out of Google for life.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by Delta223 View Post

    My VA ran about 10 different Chamber of Commerce websites in the area for broken domain links. Then she marked a completeness rating from archive.org for the expired purchasable domains, showing me which can be cheaply bought and rebuilt to look as they did before.

    Cease and desist
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    • Profile picture of the author Delta223
      Okay then, it shouldn't be a problem to have my own content written and still preserve the old link structure. The main thing I'm asking about is the passage of equity from the broken links, through the rebuilt domain, to the money site.

      For anyone else who pursues broken domain links, has this been a good rank booster?
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  • Profile picture of the author dave_hermansen
    I'm just wondering why you wouldn't buy the domains and 301-redirect the linked-to pages to similar pages on your own site. Some people say this would cause a loss of link juice but Google has recently, once again, stated that there is no loss of authority in 301-redirects. Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore
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    • Profile picture of the author Delta223
      Originally Posted by dave_hermansen View Post

      I'm just wondering why you wouldn't buy the domains and 301-redirect the linked-to pages to similar pages on your own site. Some people say this would cause a loss of link juice but Google has recently, once again, stated that there is no loss of authority in 301-redirects. Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore
      I plan on doing this a couple times, but I think 20 301'd domains would look quite suspect.
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      • Profile picture of the author yukon
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        Originally Posted by Delta223 View Post

        I plan on doing this a couple times, but I think 20 301'd domains would look quite suspect.

        Agreed and building out a site allows you to use the old domains for multiple backlinks instead of a single link (301 redirect).

        I'd still be careful and not associate the old domains with any previous domain owners/businesses.
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  • Profile picture of the author emodafinil
    There’s only one problem: finding broken links is a HUGE pain.
    That is, unless you know about a little-known wrinkle in Wikipedia’s editing system.
    You see, when a Wikipedia editor stumbles on a dead link, they don’t delete the link right away.
    Instead, they add a footnote next to the link that says “dead link”:
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    • Profile picture of the author Delta223
      Originally Posted by emodafinil View Post

      There’s only one problem: finding broken links is a HUGE pain.
      That is, unless you know about a little-known wrinkle in Wikipedia’s editing system.
      You see, when a Wikipedia editor stumbles on a dead link, they don’t delete the link right away.
      Instead, they add a footnote next to the link that says “dead link”:
      Deadlinkchecker.com (free) + a VA has made finding broken links easy. We find them all the time.

      From there it's just one more step to check for a dead link attached to a purchasable domain.
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  • Profile picture of the author emodafinil
    1. The website reached over 100,000 visitors in 9 months.
    2. This was a new domain, registered just a couple months before launch.
    3. This was done in a language I do not read nor speak (Japanese).
    4. Japanese is a non-roman character language, making it nearly impossible to use most of the popular SEO tools.
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  • Profile picture of the author MarkAse
    All I could think....God that's a ton of work, for a bunch of CRAPPY links.

    Seriously, what are you paying your VA? Couldn't you create a compelling piece of content and then pitch it to every blog in your niche?

    I'm willing to bet you'd end up with better links, cheaper and without having to worry about legal ramifications and generally doing something that you wouldn't want to tell your friends and spouse about.
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    • Profile picture of the author Delta223
      Originally Posted by MarkAse View Post

      All I could think....God that's a ton of work, for a bunch of CRAPPY links.

      Seriously, what are you paying your VA? Couldn't you create a compelling piece of content and then pitch it to every blog in your niche?

      I'm willing to bet you'd end up with better links, cheaper and without having to worry about legal ramifications and generally doing something that you wouldn't want to tell your friends and spouse about.
      Guest posting is a lot more effort than this. You have high value content creation, prospecting, outreach, etc. The conversion ratio is a fraction of broken domain rebuilds, since you depend on the site owner to accept the content.
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