Just a short question. A friend of mine has a cleaning business that activates in Baltimore, Washington DC and Maryland. He would like to SEO optimize his website but he is unsure whether he should target keywords locally or not.
So, should he opt for keywords like "commercial cleaning Baltimore", "hotel cleaning Washington DC" etc. or just for "commercial cleaning", "hotel cleaning" etc.?
I am thinking that as long as the keywords are optimized for those areas by including the location, Google will target his site better to people in those areas searching for his services.
Please let me know your thoughts! Thanks in advance!