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Bold, underline, italics

by CliveG
9 replies
  • SEO
    • |
I was reading something last night that suggested that if you place keywords on your web page in bold, underline, or italics tags, the search engines would place emphasis on those terms and that would benefit you.

Does anyone have any experience that this is in fact the case? It seems a rather simple approach to me that would be open to abuse and if it ever worked possibly does not any more. But I'm interested in others' experiences.
#bold #italics #underline
  • Profile picture of the author CliveG
    Hi Tina,

    Thanks for responding. Yes it does look silly on the page but if it really worked I could live with that or (and I have just tested that it does work) I could remove the formatting with CSS.

    Cheers, Clive
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  • Profile picture of the author inovica
    I agree it looks a little silly on the page, but I think that used in the right context it can help. All that you're doing by using bold, italics etc is letting the search engines know that those words are important to you.

    Personally I don't use it on my site, but when I write articles for SEO purposes I do use bold and italics to highlight keywords, especially towards the beginning of the article.
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  • Profile picture of the author bgmacaw
    I have experimented with this a lot and I haven't noticed any significant difference when it comes to bold/italic/underline so far as SEO goes. I suspect that this is a holdover from earlier days when using stylesheets wasn't as common as it is today.

    Modifying the style of phrases you want to emphasize can have an impact on visitors though.
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  • Profile picture of the author KevinA
    I have heard this too. Do not abuse it though, just bold you main key[hrase once in your first paragraph, and italics your main keyphrase in your final paragraph.. that is what I do
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  • Profile picture of the author devilishsaint
    i don't think so its true i hadn't experimented it but the way search engine works it doesn't seem viable.
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  • Profile picture of the author Smokey_Joe
    I heard that too a while ago (and I guess it's really stale news that is not worth much right now) that it is advisable that webmasters use the strong css element as opposed to the html bold element. I'm not sure how valid it is though.
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    • Profile picture of the author CliveG
      Originally Posted by Smokey_Joe View Post

      I heard that too a while ago (and I guess it's really stale news that is not worth much right now) that it is advisable that webmasters use the strong css element as opposed to the html bold element. I'm not sure how valid it is though.
      Yes, I switched to using strong rather than bold quite a long time ago but I cannot remember why!
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      • Profile picture of the author Smokey_Joe
        Originally Posted by CliveG View Post

        Yes, I switched to using strong rather than bold quite a long time ago but I cannot remember why!
        Lol, I second that sentiment - I do remember it has to be done, but I'm clueless as to where I got the idea.
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