Slight drop after site redesign

Likely, it has nothing to do with the redesign. Bottom of page one to top of page two is one or two spots and could be due to many things. Glass half full - most sites at the top of page 2 get more clicks than a site at the bottom of page one.

What is the site? And curious to see old vs new design. Did you simply switch out the CSS or did you put in a whole new theme and new php files and what not. Did you add new image sliders and headers and fancy things at the top. Did you add more H1 tags to each page?

Hi, it is a new theme in Wordpress. I am not sure how it was designed or whether it was coded from scratch or copied from a previous theme and altered. There is no old theme to compare it to now. Our developer moved the old one to a subdomain but only partial elements on the home page are accessible. He's on holiday so hopefully when he is back we will corrrect this.

The new theme has a lot more animated look with sliders, bouncy text, hover over effect, definitely more modern than our old site which was designed over 5 years ago and outdated. Also, home page is loaded with graphics. The home page is where most of the changes took place and the style of the home page rippled throughout the site to supporting pages via the CSS.

It's a little slower than the old site. Load times in Google speed insights are about 10-14 points below the previous site.

We have a front end and back end developer (because there is WP integration with proprietary system) working together. The front and developer said there were issues with coding. Areas of duplication and lack of minifying certain elements of JS. In all honesty, I don't know what a lot of this really means because I am a marketer. I know about SEO from a marketing perspective, not a technical one. The cautions I took were related to the elements that I know contributed to our rank (things like navigation, breadcrumbs, header tags. I didn't touch any of the landing page content).

The slippage is not dramatic but I'm concerned. Also, there are a number of staging versions of the site which I suspect weren't blocked by robots. I have since asked the developers to make sure they've taken care of this.

The site looks great! But if it negatively impacts our organic presence, that's not so great.

That could be a single position drop which isn't significant as far as dropping in the SERPs.

Anything you change about a ranked page can drop the page but in your case it could easily be a coincidence.