Http:// ? Or Https://? the new ranking Signal

19 replies
  • SEO
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Hey Guys....Do you hear the new ranking signal?
Which do you preferred Http:// ? Or Https://?
https://webmasters.googleblog.com/20...ng-signal.html
How long migrating http website to https?
#http or #http or or #https or #https or or #ranking #signal
  • Profile picture of the author Flegma Du
    Https is just a certificate, you are not actually migrating site. It helps for ranking yes, and it doesnt take too long, i set it up in two hours first time
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    • Profile picture of the author AJ Warner
      Doesn't a hosting service like goDaddy charge extra for https or am I thinking of their privatising of your WHOIS info...?
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  • HTTPS is lightweight ranking signal. It is just providing secure level encrytion between your website server and browser. It's not migration.

    Cost will depends on which SSL certificate you are buying. Approximately it will be available from 4000 INR -10000 INR.
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  • Profile picture of the author ArafatAli
    Banned
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  • Profile picture of the author yukon
    Banned
    Http:// ? Or Https://? the new ranking Signal

    Doesn't rank a page.

    Most sites will never need a secured page for transaction or privacy. Most sites use a 3rd party checkout (Paypal, etc...).
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    • Profile picture of the author ContentGather
      Originally Posted by yukon View Post

      Most sites will never need a secured page for transaction or privacy. Most sites use a 3rd party checkout (Paypal, etc...).
      It's not the financial transaction alone that needs to be protected. A good argument can be made that any site with a login could benefit from SSL or even should have SSL.

      If a hacker can sniff out one of your users and get their login credentials...they might have also just gained access to their bank account that uses the same credentials. And even if the user is responsible and uses different passwords everywhere or a password manager, maybe the hacker didn't get access elsewhere....but they still have access on your site, and do you really want hackers going around logging into user accounts on your website? The probability of it happening is low. And the risk if it does happen may be low as well, but...the time and cost required to install SSL is low as well, so there's not a compelling reason to go non-SSL.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by ContentGather View Post

        It's not the financial transaction alone that needs to be protected. A good argument can be made that any site with a login could benefit from SSL or even should have SSL.

        If a hacker can sniff out one of your users and get their login credentials...they might have also just gained access to their bank account that uses the same credentials. And even if the user is responsible and uses different passwords everywhere or a password manager, maybe the hacker didn't get access elsewhere....but they still have access on your site, and do you really want hackers going around logging into user accounts on your website? The probability of it happening is low. And the risk if it does happen may be low as well, but...the time and cost required to install SSL is low as well, so there's not a compelling reason to go non-SSL.


        Meanwhile Google https products were hacked.

        Read my last post/link.

        Security on the web is a fantasy.
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  • Profile picture of the author HangTenSEO
    If you have your website hosted with WPEngine, you can set it up with Https:// for free. They also have a paid https:// version, but IMO you don't need it.

    As far as using https:// or not. IMO it is better to start using it.

    Google has stated that if all other factors are equal, HTTPS can act as a tiebreaker in the search results.

    Here is probably the best article on SEO and SSL Certificates out there right now.

    Do SSL Certificates Affect Search Rankings? (A Data Driven Answer…)
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    • Profile picture of the author yukon
      Banned
      Originally Posted by HangTenSEO View Post

      Google has stated that if all other factors are equal, HTTPS can act as a tiebreaker in the search results.

      ...which literally means nothing considering it's impossible for two webpages from two different domains to have identical SEO.

      I rate https as an SEO factor right up there with meta keywords.
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  • Profile picture of the author Matt Broody
    In 2017 Chrome will show warning in address bar for sites which don't have ssl installed

    You can install free Let's Encrypt certificates

    Siteground hosting supports Let's Encrypt
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Matt Broody View Post

      In 2017 Chrome will show warning in address bar for sites which don't have ssl installed

      You can install free Let's Encrypt certificates

      Siteground hosting supports Let's Encrypt

      Relax...

      The majority of sites on the web will never need https because they'll never process secure data, they'll use 3rd party sites like Paypal or embedded email processing like Aweber.


      Google source
      Beginning in January 2017 (Chrome 56), well mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.
      Really, who cares, what's Chrome going to do have a big red flashing overlay on the browser (WARNING!). No, they'll have a tiny little icon in the search bar (ouch).

      [edit]
      I would be surprised If Google labels a site on Google SERPs as not secure because that's probably going to end up as a lawsuit. Technically no site is secure, with or without https. Any site can be hacked, therefore, not secure.

      Keep in mind Google products are running https. How's that working out? Good luck to Google explaining in court how https is secure.

      ...and lets not forget the guy that hacked Google SERPs to show a bogus popup javascript box directly on Google SERPs when his SERP breadcrumb link was clicked. Google never recovered from that hack till this very day, they caved like a Bing developer and removed hyperlinks from SERP breadcrumbs.
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  • Profile picture of the author zebek
    I dont think it has anything to do with ranking. Its more of a security and trust feature of websites.
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  • Profile picture of the author Amirol
    You can sign up with cloudflare.com to get free SSL. You don't need to migrate your website. However, you need to update your domain nameserver and configure your server DNS (if you use cPanel, this process can be done through Advance DNS Zone Editor). You just need to follow the instructions given by Cloudflare.
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  • Profile picture of the author Sclark
    In case you migrate - just make sure to set proper redirection from http to https, update your sitemap respectively and re-submit it, and I`d also revise all absolute links on the website to prevent any issues.

    However, even if it is a new ranking signal, it is really lightweight one. Obviously, any pages that collect credit cards or sensitive login data would better be https. Still I don`t think it`s necessary to move to https for no real reason.
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  • Profile picture of the author ContentGather
    I didn't say SSL magically made a site impenetrable.

    I said that it adds security at very little cost.


    Originally Posted by yukon View Post

    Security on the web is a fantasy.
    Um. Okay, lol. There is no such thing as cyber security. Got it.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by ContentGather View Post

      Um. Okay, lol. There is no such thing as cyber security. Got it.
      Technically, no, there's not.

      More like cyber band-aids.
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  • Profile picture of the author webdevpro
    https:// means to encrypt data with (public-private key pair) between client and server. So this will add an extra layer of security and to avoid data being manipulated in between.

    So in using http:// vs https:// , the later should be preferred.
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  • Switching from HTTP to HTTPS improves the trust of the users and the bots. The switching is still unnecessary for non-eCommerce sites.
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  • Profile picture of the author mymarney
    You are all Awesome Guys.If Https will not a big factor for Ranking,it is might still helpful for the security of the site and having high Authority in the eye of google bot.Thanks for your best replies.
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  • Profile picture of the author John Romaine
    Forget about it.

    You're wasting your time.
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    BS free SEO services, training and advice - SEO Point

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