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How to reduce bounce rate for a website?

by PraveenkumarElango
21 replies
  • SEO
    • |
I have found one small issue on a website. (ie) traffic from the particular source (facebook, ezine articles) has high bounce rate. What will be the reason
#bounce #rate #reduce #website
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  • Profile picture of the author MikeFriedman
    Originally Posted by PraveenkumarElango View Post

    I have found one small issue on a website. (ie) traffic from the particular source (facebook, ezine articles) has high bounce rate. What will be the reason

    If the bounce rate is high from one particular source and not other sources, that usually means the traffic is either junk or un-targeted traffic.
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  • Profile picture of the author Laksh
    Are they real visitors or bots?? Also, it depends on what you are promoting(in this case, probably posting) vs what's there on the site. Check is they can give any clue. As an example, If I was clicking on a post & I see a welcome that is irrelevant, I wud close immediately ...
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  • Profile picture of the author michaelkoehler92
    Yes if the bounce rate is high from one source than that means the traffic is not right for you or they are not liking your content.

    Ezine article is something else but can you explain if you are using Facebook Ads or driving traffic from pages or profiles?
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  • Profile picture of the author John Romaine
    1. Untargeted traffic
    2. Technical issues (slow site speed, non responsive etc)
    3. Spam traffic
    4. Your website sucks
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  • Profile picture of the author Digvijay Singh
    try to write engaging content and do proper on page SEo
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  • Profile picture of the author Digvijay singh kashyap
    Yeah try to write engaging content and proper on page SEO because if on page SEO is not done properly then there will be no use of off page SEO.
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  • Profile picture of the author dave_hermansen
    Bounce rates will always be high from both places because nobody goes to those places specifically looking for your products or services.

    More important, what is your conversion rate from those places? If there are any conversions at all, who cares about the bounce rate? The things people worry about ....

    Contrary to the nonsense you read frequently here on WF and elsewhere, Google couldn't care less about your bounce rate. They do not use it in their algorithm and couldn't if they wanted to because less than 5% of all websites have Google Analytics installed. High Bounce Rates On Web Sites Don't Necessarily Impact Google Rankings
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    • Profile picture of the author savidge4
      Originally Posted by dave_hermansen View Post

      Contrary to the nonsense you read frequently here on WF and elsewhere, Google couldn't care less about your bounce rate. They do not use it in their algorithm and couldn't if they wanted to because less than 5% of all websites have Google Analytics installed. High Bounce Rates On Web Sites Don't Necessarily Impact Google Rankings
      Like many things google says... you have to read into it a bit... like many things google says in 2008 you have to wonder how does that apply to 2017?

      I think if the origination is from a google property ( IE google search or G+ as examples ) you have to be concerned with bounce rate. There was a update sometime last year that was penalizing PPC for high bounce rate for goodness sake. And then to say only 5% of websites have GA? what the heck does that matter? what about chrome and google bar and ANDROID ( only what? 90% mobile market share ) Google cant track it.. that's truly laughable!

      As it pertains to the OP.. from facebook... I would say look at your mobile breakdown to start with... is the landing page mobile friendly? Aside from this it really depends on the intent of the landing page.. is it a "true" landing page where you are trying to convert? is it just a link to get them to an article?

      A 20% conversion FROM facebook, is actually pretty damn good. most marketers are work real hard to get mid single digit conversions, so I wouldn't be to concerned with that. Its just a matter of what's happening after that. Could be a UX ( user experience ) issue.. could be a mobile issue. could be a disconnect between the click bait ( offer ) and the page itself... lots of things.
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      • Profile picture of the author MikeFriedman
        Originally Posted by savidge4 View Post

        I think if the origination is from a google property ( IE google search or G+ as examples ) you have to be concerned with bounce rate. There was a update sometime last year that was penalizing PPC for high bounce rate for goodness sake. And then to say only 5% of websites have GA? what the heck does that matter? what about chrome and google bar and ANDROID ( only what? 90% mobile market share ) Google cant track it.. that's truly laughable!
        I think what you are talking about is not bounce rate, but when people go back to the search results and pick another listing. That Google can certainly track and possibly is using for rankings.

        Bounce rate, as tracked by analytics on a website, I just don't see any reason for them to use. A bounce is not always a bad thing. Wikipedia probably has an awful bounce rate, as does just about any reference type website.

        Hell, Google itself probably has a pretty bad bounce rate.
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        • Profile picture of the author savidge4
          Originally Posted by MikeFriedman View Post

          I think what you are talking about is not bounce rate, but when people go back to the search results and pick another listing. That Google can certainly track and possibly is using for rankings.

          Bounce rate, as tracked by analytics on a website, I just don't see any reason for them to use. A bounce is not always a bad thing. Wikipedia probably has an awful bounce rate, as does just about any reference type website.

          Hell, Google itself probably has a pretty bad bounce rate.
          Yes would absolutely agree that there are pages that will by nature have a higher bounce, and be less effected. but in the same mode of thinking I think Google with some amount of ease could figure this out.

          You go and do a search for "widgets" and then click on a link... you read the page, and then use the back button... this would be a "bounce" But there is the value of time spent on the page as well as a few other factors I am sure. I think there is also a value placed on whether or not once back to google if there is another link pressed - possibly indicating the information on the page wasn't really what that reader was looking for? or it could be that once back to google a new search query is typed in - that would fall in line with refined intent of search.

          I just think many look at bounce to literally... from the eyes of google I believe it to be a bit more - ok a lot more complex then simply jumping from one to the next. There are clearly instances where google can and I am sure does look at it.. I think a lot more than many are willing to admit to... just because its from facebook to a website doesn't mean that google doesn't have ways to look at it. I think GA is more of a way for google to spit out the data it collects, and not necessarily a way for google to collect data. ( the data pool is, as mentioned to shallow )

          In the Feb 23rd 2016 update Google very clearly stated in PPC and search, that CTR was of concern, one has to look beyond just that and figure, that bounce has to be a underlying factor as well. but like I said above... CTR is pretty straight forward.. Bounce is obviously more complicated.
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          • Profile picture of the author MikeFriedman
            Originally Posted by savidge4 View Post

            In the Feb 23rd 2016 update Google very clearly stated in PPC and search, that CTR was of concern, one has to look beyond just that and figure, that bounce has to be a underlying factor as well. but like I said above... CTR is pretty straight forward.. Bounce is obviously more complicated.
            Yes, of course CTR is going to be a concern for Google in AdWords. That makes perfect sense. If an ad is not being clicked on or is less likely to be clicked on, Google is going to want to show a more productive ad instead.

            If ads are not being clicked on, they are not making money.

            When you are looking at search engine rankings though, I don't think there is a logical reason for them to be concerned with bounce rate. Not enough to include it in the algorithm.

            I'm sure they look at pogo'ing, but I cannot think of why they would care about bounce rate.
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            • Profile picture of the author savidge4
              Originally Posted by MikeFriedman View Post

              Yes, of course CTR is going to be a concern for Google in AdWords. That makes perfect sense. If an ad is not being clicked on or is less likely to be clicked on, Google is going to want to show a more productive ad instead.

              If ads are not being clicked on, they are not making money.

              When you are looking at search engine rankings though, I don't think there is a logical reason for them to be concerned with bounce rate. Not enough to include it in the algorithm.

              I'm sure they look at pogo'ing, but I cannot think of why they would care about bounce rate.
              There was a study I saw somewhere right after that update.. I for the life of me cant remember where it was. BUT they were comparing AdWords with good CTR, but one was converting and they other was creating bounce.. the bounce link was dropping. Obviously this has effect on ones AdWords quality score. Which makes it a bit more understandable. As the update rolled out it was then determined this was effecting commerce buying related terms more so than any other.

              The unspoken side of the same update is what happened in the Serps. from everything I have seen, it was far wider than commerce focused terms. Yes without question CTR was the base of the update, at the same time however, there were moves that were probably based on quality of page content, and I would argue that bounce rate is a factor in determining quality vs crap.

              Another thing to look at is prior to a Panda update in particular.. there seems to be this pattern of suspect sites getting a position boost prior to the actual update. Without question they ( Google ) are ensuring the questioned sites are indeed lower in quality, and again I couldn't imagine a better variable to watch other than bounce rate.

              But again, bounce rate as easy as it is for google to measure, is simply more complex than going and coming back... I believe its a combination of the time spent, and what the end users action after coming back that determines a true "bounce" vs one that is a qualified visit. IE Searching for something and clicking a Wikipedia page, and getting the information you wanted and then going on your merry way.
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  • Profile picture of the author MikeFriedman
    Originally Posted by Digvijay Singh View Post

    try to write engaging content and do proper on page SEo
    Originally Posted by Digvijay singh kashyap View Post

    Yeah try to write engaging content and proper on page SEO because if on page SEO is not done properly then there will be no use of off page SEO.

    These responses are useless. It is a high bounce rate from one particular source. That has nothing to do with writing "engaging content".
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  • Profile picture of the author yukon
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    He gets traffic from ezine?

    It's like an old episode of the Twilight Zone.
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  • Profile picture of the author ChrisBa
    It either means that the visitors came to your site and were expecting something else, or poor quality traffic or the content isn't great.
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  • Profile picture of the author paulgl
    For search engine rankings, there are too many intangibles and causes for either bounce rate or pogoing.

    There is just no way google would use an unreliable iffy metric to do anything except present it to you for your perusal.

    Bounce rate is not proportionally the same for each webpage.

    What a friggin nightmare that would be to try and decipher what it means for each page if you are google.

    Since google itself answers many queries without even needing a click on a website, why would they reward or penalize websites for doing (or not doing) the same thing?

    One page answers with only the info a searcher needs. Done and done.

    Another page answers the searchers needs, but has click bait spattered around.

    Now, what does bounce rate have to do with answering the question at hand?

    I myself would prefer the first.

    Paul
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  • Profile picture of the author vinsol
    Do bounce rates affect a site's SEO ranking?
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    • Profile picture of the author vishwa
      Bounce rate does not have any direct impact on your site SEO but it is really a great concern if your site have high bounce rates. There are many reasons behind bounce rates like not relevant or quality content, Poor design sites with difficult navigation etc. You may focus on these things and also interlink your pages and posts with each other.
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    • Profile picture of the author agmccall
      reduce bounce rate: Give people a reason to stay on your site

      al
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  • Profile picture of the author deeps
    I think you should worry about facebook not for ezine articles.

    Create a good facebook page and post real and good content to for users.
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  • Profile picture of the author adritapatil
    By facebook there is no targeted traffic. You must have good content on your web page. So that people can engage with that. And lower the bounce rate
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