How to do Innerlinks for E-commerce website

by Maddy5
6 replies
  • SEO
  • |
Hi Warrior,

Need help on a crucial thing about SEO. Inner links. I want to know which is the perfect way to do innerlinks for E-Commerce sites. Waiting for your reply.
#ecommerce #innerlinks #website
  • Profile picture of the author dave_hermansen
    Are you talking about internal backlinks? If so, there is no great mystery here. Link to your most important pages from other pages of your website wherever appropriate. Use anchor text for those internal links that contain the keywords you want to rank for but do not use the same ones every time you link to a page (mix them up a little).
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  • Profile picture of the author webdevpro
    One way is to create interlinks for related posts / especially products, to encourage your visitors (as well as SEs) to browse your site easily and with interest.
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  • Profile picture of the author PBScott
    Just simple HTML links. Use the natural keywords on them and a relevant title tag. Most important pages would normally appear in your header and footer, repeated throughout the website.
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  • Profile picture of the author michaelkoehler92
    I think interlinking over Ecommerce would look little odd in my opinion best would be to follow silo structure that will pass same link juice like interlinks would do.
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    • Profile picture of the author paulgl
      Originally Posted by michaelkoehler92 View Post

      I think interlinking over Ecommerce would look little odd in my opinion best would be to follow silo structure that will pass same link juice like interlinks would do.
      Amazon interlinks like a mad hatter. Why would it look strange?
      You include similar products, items that pair up, etc.

      Take a look at amazon. It will be the best tutorial for ecommerce.

      In fact, I have no idea why we need any more of them....

      Paul
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  • Profile picture of the author Sclark
    You should have a closer look at the linking structure of the existing e-commerce sites indeed, and find the one which structure and size are comparable to yours, and seem to fit your case the best way. Basic idea is to make the navigation intuitive, let the users go back and forth easily so that they won`t leave the website just feeling stuck in a dead end at some point; next you can use your imagination to link the related products to each other, create landings for brands or categories, add filtering and so on.

    There`s no universal pattern as each website may have a tone of specifics to mind, but the best way would be to look up to time-tested examples, to use common logic and, perhaps, make use of some user-testing service to get the candid feedback of the real users.
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