What would be the impact of pagination on SERPs and general SEO?

7 replies
  • SEO
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I run a blog which is ranked pretty well for some high volume search keywords, I am currently looking at pagination of my existing content in order to increase my pages per visit and my overall advertising revenues.

Due to the recent penalty on mobile popups, my advertising revenue has dropped quite a bit, and since we are permitted to use popups on subsequent pages and clicks, I feel this can allow me to retain my earnings.

I will be using pagination on all new posts as well as old articles which are ranked well in Google, I know that this can hamper user experience, but apart from that, I am worried what impact this might have on my search engine rankings.

Most of my articles are above 1000 words, containing a couple of images and my target keyword and LSI keyword mentioned a few times throughout the post, so if I turn these articles into 2 or 3 different pages would I lose my SEO value?

Let me know what you think about this and how this worked out for you.

Regards
#general #impact #pagination #seo #serps
  • Profile picture of the author David Jones42
    creating pagination not affecting seo any how so dont worry keep going.
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    Top mobile app, games, and web development company in India AIS Technolabs

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  • Profile picture of the author nitishgpt
    There will be no impact in SERP and general seo with pagination. Google will crawl all the pages of your website.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by David Jones42 View Post

      creating pagination not affecting seo any how so dont worry keep going.
      Originally Posted by nitishgpt View Post

      There will be no impact in SERP and general seo with pagination. Google will crawl all the pages of your website.


      Both these guys are clueless about SEO.

      Ignore them...
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      Hi
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  • Profile picture of the author yukon
    Banned
    Originally Posted by SurgeClicks View Post

    I run a blog which is ranked pretty well for some high volume search keywords, I am currently looking at pagination of my existing content in order to increase my pages per visit and my overall advertising revenues.

    Due to the recent penalty on mobile popups, my advertising revenue has dropped quite a bit, and since we are permitted to use popups on subsequent pages and clicks, I feel this can allow me to retain my earnings.

    I will be using pagination on all new posts as well as old articles which are ranked well in Google, I know that this can hamper user experience, but apart from that, I am worried what impact this might have on my search engine rankings.

    Most of my articles are above 1000 words, containing a couple of images and my target keyword and LSI keyword mentioned a few times throughout the post, so if I turn these articles into 2 or 3 different pages would I lose my SEO value?

    Let me know what you think about this and how this worked out for you.

    Regards


    You will be screwing yourself over paginating pages that are already ranked. So... don't complain when Google drops your ranked pages like a brick in the SERPs.

    A paginated page is an entirely unique URL which will have no backlinks and most likely a single internal link from the main page (page already ranked).

    Google ranked your current page based on the content on the ranked page and the links pointing at the ranked page. You'll still have the links pointing at the current ranked page URL but you won't have the content/text on the ranked page so that's a shot in the foot.

    Good luck. You'll need it.
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    Hi
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  • Profile picture of the author Adam Roth
    OMG. Don't implement pagination for the love of God. You're going to crush your own site.

    Thefe are so many potential issues here that I'm having a panic attack just thinking about it.

    If u do paginate be sure to use the rel=prev and rel=next to link pagination and ensure indexing...but.. If you only want the first part of the article to rank in Google so your users will always start at the beginning of the article, you might want to noindex the additional pages.

    There are so many more problems here. Just don't do it.
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  • Profile picture of the author SurgeClicks
    Originally Posted by yukon View Post

    You will be screwing yourself over paginating pages that are already ranked. So... don't complain when Google drops your ranked pages like a brick in the SERPs.

    A paginated page is an entirely unique URL which will have no backlinks and most likely a single internal link from the main page (page already ranked).

    Google ranked your current page based on the content on the ranked page and the links pointing at the ranked page. You'll still have the links pointing at the current ranked page URL but you won't have the content/text on the ranked page so that's a shot in the foot.

    Good luck. You'll need it.
    Originally Posted by Adam Roth View Post

    OMG. Don't implement pagination for the love of God. You're going to crush your own site.

    Thefe are so many potential issues here that I'm having a panic attack just thinking about it.

    If u do paginate be sure to use the rel=prev and rel=next to link pagination and ensure indexing...but.. If you only want the first part of the article to rank in Google so your users will always start at the beginning of the article, you might want to noindex the additional pages.

    There are so many more problems here. Just don't do it.
    Hi

    Thank you very much for your advice, I guess this is just not worth the risk at the moment, will see what I can do to retain my earnings.

    Regards
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  • Profile picture of the author whitecap
    Some good tips in here. Is there any way to roll back the changes after implementation?
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