Google Analytics and Google Tag Manager

5 replies
  • SEO
  • |
Hi There,

I want you suggestions on following:

If I have Google Tag Manager (GTM) implemented to my website, then do I need also need to add Google Analytics (GA) to the the website.

Does this create any difference?

does GTM tracks each and everything which GA tracks?


Please provide your valuable suggestions.
#analytics #google #google tag manager #manager #online marketing #seo #tag
  • Profile picture of the author Intuz
    Google Tag Manager and Google Analytics are two completely separate tools. You can use Google Analytics for generating the reports and statistics about your website. However, sometimes you want to track a customize event or visitor’s activities on your website. For that you need to have different tags for all these features and that is done by Google Tag Manager. GTM makes it easier to manage by letting you define rules for when your tags should fire.
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    • Profile picture of the author vikpathania
      Originally Posted by Intuz View Post

      Google Tag Manager and Google Analytics are two completely separate tools. You can use Google Analytics for generating the reports and statistics about your website. However, sometimes you want to track a customize event or visitors activities on your website. For that you need to have different tags for all these features and that is done by Google Tag Manager. GTM makes it easier to manage by letting you define rules for when your tags should fire.
      But, my question is still same. do I need to implement analytics, if I already have GTM. because GTM also track the analytics information.
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      • Profile picture of the author juliusf
        Yes, tou need to implement GA. Google Tag Manager does not track any analytics data by default. If you need data, then you setup Universal analytics Pageview and Event tags which send the data to Google Analytics.
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        • Profile picture of the author vikpathania
          Originally Posted by juliusf View Post

          Yes, tou need to implement GA. Google Tag Manager does not track any analytics data by default. If you need data, then you setup Universal analytics Pageview and Event tags which send the data to Google Analytics.

          But, I think if you add both GA and GTM, then it will show two visits for one visit (means suppose you have one page view or visit, then it will show two page views or visits in the reports).
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  • Profile picture of the author Banu Priya
    These ways are very simple and very much useful, as a beginner level these helped me a lot thanks fore sharing these kinds of useful and knowledgeable information.
    Regards,
    Banu,
    smarther.co/
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