Drop ranking after SSL installation

19 replies
  • SEO
  • |
Hi Guys,

I recently installed a SSL certificate (Let's Encrypt)

but my ranking drop drammatically,

have added in Google Console all version of website, but nothing changed.

For installation have used Really Simple SSL plugin.

Anyone have this experience?

Thanks in advance.
#drop #installation #ranking #seo #ssl
  • Profile picture of the author Kaushik Gandhi
    I prefer doing the SSL integration on the first day.
    Because the backlinks you have created till now are pointed to Non SSL site so do a proper re-direct with 301. It might take time 1-3 months to get back in track but in the same time you can start building backlinks with https://
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  • Profile picture of the author yukon
    Banned
    Originally Posted by Maurizio Fumini View Post

    Anyone have this experience?


    No, never had that experience because I'm smart enough to not mess with an already ranked page/URL.
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    • Profile picture of the author Maurizio Fumini
      Originally Posted by yukon View Post

      No, never had that experience because I'm smart enough to not mess with an already ranked page/URL.
      probable you are intelligent how you say, but a chances are you're not old enough to understand that there are situation that force switch to SSL
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Maurizio Fumini View Post

        probable you are intelligent how you say, but a chances are you're not old enough to understand that there are situation that force switch to SSL


        So tell us, what's the top secret data you're trying to protect all of a sudden?

        You know, the sensitive data that's so important you had to sacrifice already ranked pages.



        Originally Posted by Maurizio Fumini View Post

        On moz someone says not lose but improve, i cannot know how ..
        OK, now it all makes since. You're reading moz.
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  • Profile picture of the author PBScott
    You should 301 all the old pages to the https version of the same page, ranking should stabilize slightly below where it was, you lose >10% of your linkjuice as far as I know. However often that is enough to move you to the second page of something you were once on the first page for.
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    • Profile picture of the author Maurizio Fumini
      Originally Posted by PBScott View Post

      You should 301 all the old pages to the https version of the same page, ranking should stabilize slightly below where it was, you lose >10% of your linkjuice as far as I know. However often that is enough to move you to the second page of something you were once on the first page for.
      is appened exactly what you say, I did everything that needed (301, console version etc) but it was not enough

      On moz someone says not lose but improve, i cannot know how ..
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      • Profile picture of the author PBScott
        Originally Posted by Maurizio Fumini View Post

        is appened exactly what you say, I did everything that needed (301, console version etc) but it was not enough

        On moz someone says not lose but improve, i cannot know how ..
        You lose more than you gain from all I have heard. I have not switched my website over to https even though I have a security certificate... neither have searchenginewatch, lets put it this way, if my traffic does not go down, how can my competitor who goes to https go up? ... and mine has not gone down.

        If you have redirected it correctly it should not take much time at all, I did a full domain change last year and I only missed traffic for a day or so. If you are using Apache you want to do a 301 in your httaccess to your relative pages. Afterwards make sure to put a new sitemap in Google Webmaster tools, you may even want to make sure to deindex the whole http domain so you do not end up with multiple indexes of your pages, the deindex function of the tools can do whole folders at a time. I hope you have changed all the onsite URLs to HTTPS as well.
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  • Profile picture of the author SEOTOOLSCENTRE
    Originally Posted by Maurizio Fumini View Post

    Hi Guys,

    I recently installed a SSL certificate (Let's Encrypt)

    but my ranking drop drammatically,

    have added in Google Console all version of website, but nothing changed.

    For installation have used Really Simple SSL plugin.

    Anyone have this experience?

    Thanks in advance.

    Don't worry about it, with in some time Google will replace the all pages with https:// and redirect your http to https using .htaccess file and also add your website with https in the webmaster account and submit the sitemap with https also to be get it indexed.
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  • Profile picture of the author paulgl
    If you gather people's data, you need it. If not, you are blowing smoke.

    You can't just "ssl" and forget it.

    If it's not done right, you screw yourself.

    -There are varying levels.
    -Not all of them are compatible across browsers, mobile, etc.
    -They slow your site down.
    -You need the plain version left up for many, many reasons.
    -They are not for the faint of heart...or plain jane websites.
    -Big sites do it right the first time, as they have a gaggle of people at their disposal who do it right.
    -Getting on board some fad is not prudent if one does not read ALL of what google actually proposes.
    -Amateur webmasters who have no clue how the internet works, are first to muck things up....then come here.
    -etc., etc., etc.

    Paul
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    • Profile picture of the author Maurizio Fumini
      Originally Posted by paulgl View Post

      If you gather people's data, you need it. If not, you are blowing smoke.

      You can't just "ssl" and forget it.

      If it's not done right, you screw yourself.

      -There are varying levels.
      -Not all of them are compatible across browsers, mobile, etc.
      -They slow your site down.
      -You need the plain version left up for many, many reasons.
      -They are not for the faint of heart...or plain jane websites.
      -Big sites do it right the first time, as they have a gaggle of people at their disposal who do it right.
      -Getting on board some fad is not prudent if one does not read ALL of what google actually proposes.
      -Amateur webmasters who have no clue how the internet works, are first to muck things up....then come here.
      -etc., etc., etc.

      Paul
      tested on all browser run good
      site load in 1.55 sec
      redirect done
      console done
      analitycs
      all http element fixed
      these step made first day i installed

      i'm not a ace but but even an idiot, these are steps usually suggested for ssl

      other i dont know

      Thanks for reply
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      • Profile picture of the author paulgl
        Originally Posted by Maurizio Fumini View Post


        i'm not a ace but but even an idiot, these are steps usually suggested for ssl
        I can do websites in my sleep, mysql, php, javascript, etc.

        But there aint no way I would ever mess with doing anything with ssl.

        If you don't have personal data forms on your pages, you don't need it.

        I forgot to mention other things...

        -your server not setup correctly the way google wants it. (yes, they have a protocol)

        -you mix unsecure content with secure. Very common, as webmasters realize that some things just don't show as encrypted without a sledge hammer. People put outside scripts for ads and other such things that just gum this up.

        -Google talks mobile, then millions of older smartphones won't display ssl properly.

        -(Cont.) people get mixed signals and warnings, surf out. Now, what kind of dance do you think the googlebot is doing?

        -The internet is not perfect. Your connection is not perfect. Your server is not perfect.

        -(There are so many caveats, I could keep going)

        Again, big sites with a plethora of engineers, can be constantly working on this. You don't. And those big sites? With millions of visitors daily, they don't care if a few thousand have problems. It's a nonissue. But joe blow with 100 visitors daily cannot afford to have even a dozen blown away.

        Eventually, every website will come out of the box secure, due to normal evolution.
        Until then, I collect no data, passwords, credit card, etc. so I aint gonna do it.

        If you do, then 100% yes you better be secure....but get this. If you do, and it's $%$#ED up, google will despise you.

        Paul
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        If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author Bill Jones
    My website ranking improved after SSL installation.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Bill Jones View Post

      My website ranking improved after SSL installation.

      Ha, ha, you must be OPs SERP competition.
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  • Profile picture of the author WarriorWasim
    Make it sure you've used a 301 redirect for all of your website links. It'll take some days to reindex your new links. Ping all of your website links and post on social media. Thanks :-)
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    • Profile picture of the author Maurizio Fumini
      Originally Posted by WarriorWasim View Post

      Make it sure you've used a 301 redirect for all of your website links. It'll take some days to reindex your new links. Ping all of your website links and post on social media. Thanks :-)
      Some actions have already begun to do, hope for the best

      Many tanks for suggestion.
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  • Profile picture of the author Tedel
    Yes, the ranking drop is normal. You have many links pointing to the non-https version of your site, but any pointing to the https version.

    That said, you have two options:

    One is to download from Google and Bing the reports of your backlinks, and start asking every webmaster in the list to edit the link he gave you.

    AND, two, you create new links.

    Hope this helps.
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    Author of Heptagrama. PM for my SEO service offer.
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  • Profile picture of the author webdevpro
    The only think that you can do (or in your control) is to 301 redirect non-secure to secure protocol (https://) and to change the the preferred way to https:// in search console. Over the time Google will update your indexed pages from http:// to https:// and hopefully you will start seeing improvement in your rankings.
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    • Profile picture of the author Maurizio Fumini
      Originally Posted by webdevpro View Post

      The only think that you can do (or in your control) is to 301 redirect non-secure to secure protocol (https://) and to change the the preferred way to https:// in search console. Over the time Google will update your indexed pages from http:// to https:// and hopefully you will start seeing improvement in your rankings.
      Google Console allows only add the other 2 versions ( https:// and https://www) preferred domain has no choice of protocol https. In any case, the SERP has already indexed pages https, and you see also the metrics, but the rank and stayed down.

      Thanks to the intervention
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  • Profile picture of the author Uchiha Itachi
    In order not to affect the Seo when installing SSL, you should definitely install 2 pugin is Really Simple-SSL and SSL is Insecure Content Fixer, the purpose of this plugin is to fix bugs and move towards the HTTPS protocol.
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