Is Schema.org important for SEO ?

by Nikhil Bansal Banned
18 replies
  • SEO
  • |
Hi to all,

When I check Seoquake this is the warning message I receive. Should I resolve this considering it is important for SEO or should I ignore it.

However, I would like to know what does this mean....

Error Message
Your page does not utilize Schema.org markup.
You can validate your markup with the Google Structured Data Testing Tool.

Thanks
#important #schemaorg #seo
  • Profile picture of the author Endrue11
    Yes, Schema is important for SEO. So, you can build schema markup code and put on your website to help the search engines return more informative results for users.
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  • Profile picture of the author dave_hermansen
    Schema markup will not help your pages rank better. That said, SEO means more than just rankings. You are optimizing your search listings if you make them stand out more - something you can accomplish with schema markup.
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  • Profile picture of the author Nitesh Pundhir
    how can we put schema to our website
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  • Profile picture of the author Sclark
    I`d call Schema an indirect ranking factor (hope no one will nag about the definition). Stand-alone, it will not affect your rankings in any way, but it can make your result stand out with a nice snippet, which is likely to attract the searchers (in the end, you are optimizing for them as well), which in turn can improve your CTR. Google`s being cagey on whether or not user behavior matters, but from my experience/observations it rather does. The more organic clicks you get - the better fit your result is, in the eyes of Google.
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  • Profile picture of the author KulaShaker1
    So what is the difference between a schema and meta description?

    Surely that is the role of a meta description
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    • Profile picture of the author Sclark
      Meta Description is describing the page content, while schema makes the result look more informative and easy to evaluate (often shows the star-rating as well), see the difference: with/without schema

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  • Profile picture of the author validseo
    Depends on the niche you are in.

    Here are the correlations for the keyword "Gift Baskets". I don't think google weights it, but having the aggregate rating in a product search helps CTR a lot which may indirectly help you rank better.



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  • Profile picture of the author netprophets
    This is most important part of SEO. I would recommend you to implement this schema markup to your website. This markup will help more attractive to the viewers in SERP Listing and getting more clicks and boosting your keyword rankings.
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  • Profile picture of the author SEONinjaa
    Yes, Schema.org is important for SEO. Schema.org rich snippets are. At present there are three methods of implementing Schema.org:

    1. Microdata
    2. RDFa
    3. JSON-LD
    Implementation of Schema.org helps distinguish our site among other search results, enriching our results with contact data, product ratings, opinions on the brand, links to our social media channels or an internal search field.
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  • Profile picture of the author Ronitak
    Schema tells the search engines what your data really means. It provides a collection of schemas that webmasters can use to markup HTML pages in a way that should be recognized by search providers.
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  • Profile picture of the author KylieSweet
    Your markup will serve as a summary reputation of your site page in which contains the rating and reviews of the users within the product, item, services, etc. This will send a positive signal to Google if the snippet engage well with the target users then it will always provided on their results every time there are related queries.
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  • Profile picture of the author yukon
    Banned
    Is Schema.org important for SEO ?
    Yes it's important If you're targeting schema triggers in the SERPs.
    Signature
    Hi
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  • Profile picture of the author ahsonwp
    I am sure you get the picture whether schema is important or not.

    Summary:
    1. Schema is important in terms of user-experience and as a CTA (call-to-action) on SERPs.
    2. It depends on your site category how much schema should you use.
    3. To use schema, if you are using a Wordpress CMS, you can install any well rated plugin and get things going.

    Hope it helps.
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