How to make internal linking plan?

8 replies
  • SEO
  • |
Hi guys. Im SEO in a big international ecommerce company and i got task to make internal linking plan for our shops. I don't know how and what's the best way to do that? The biggest problem is how to present that plan, how to find relevant landing pages to start with and how to connect them all in a way to look clean and tidy?

Thanks a lot!

#internal #linking #make #plan
  • Profile picture of the author Jhelum Sen
    First of all you have to categorize your whole website. The similar topics should be identified and create a list.
    Secondly, if you have a blog always try to upload one blog post related to each topic.
    Thirdly, the pages that are performing better or are coming at the top on Google Analytics should get more inbound as well as outbound links.
    Fourthly, the pages that are not performing well, should get more inbound links. Here outbound links will not perform.
    While continuing this linking procedure you should always go for A/B testing simultaneously.
    However, if you face difficulty in doing so, you can always take the support of any SEO agency like Techmagnate or any other.

    Jhelum Sen, Content Marketing Consultant

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  • Profile picture of the author albert samuel
    To ensure maximum indexation of your website, you should try to build deep links whenever possible. Building links to deeper pages will help Google or other search engines discover the pages and hopefully begin to send more organic traffic to them.

    Personally, I have all my links open up in a new window. I think its a poor user experience when you are reading an article and you want to check out a link, but then lose your spot because the referenced resource did not open in a new window.

    Now you will have to go back and find where you left off

    Is it the end of the world? No. Is it annoying? Yes.

    I always tell clients to set every link to open in a new window. This is particularly important for external links because you don't want the person to abandon your site!
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  • Profile picture of the author MikeFriedman
    So you are an "SEO in a big international ecommerce company" and you don't know how to do a simple task like setting up an internal link structure? That is one of the most basic tasks out there for an SEO to do.
    Get the TIPS and STRATEGIES I use to HELP businesses GROW through SEO.
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  • Profile picture of the author seoDonnie
    Yes Mike, i am. And i have never done this before, i am here only few months so i feel myself pressure to do a good job and that's why i'm asking comunity for help.
    Jhelum, Albert, thanks a lot guys. I will keep that in mind.
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  • Profile picture of the author Sclark
    I`d start with making a draft of the structure that would make sense for that particular site in terms of hierarchy (like homepage=>industry=>category=>subcategory=>product ) and would think on how to group the pages properly (should the products be grouped by categories, by vendors or by rooms like ikea furniture).

    What you should keep in mind indeed, is to make use of the outbound links from the pages performing well, and of the inbound links to back up the weak pages. Also, avoid burying any pages too deep (I`d stick to click-depth of 5 clicks max if possible).

    Another thing is to think of any additional links that may be appropriate, like 'featured vendors/products' on the homepage, 'products currently on sale' on vendor pages, 'people also buy' on product pages, etc.
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  • Profile picture of the author dave_hermansen
    Figure out what keyword phrases you want to target and which pages are to be optimized for those phrases. Then list those pages and figure out what other pages of your site are related to them and can link to them naturally.
    Signature - FREE TRAINING - Learn How to Build Your Own eCommerce Website
    My PROVEN ecommerce process, as seen on: Fox Business News, the NY Times & Flippa
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  • Profile picture of the author AndrewGolyanov
    I don't know. I have been doing copywriting (both in Russian and English) and when I get the tasks from my SEO companies (3 TOP-20 SEO companies in Moscow and a couple of small teams in London), they just tell me to do no linking at all.

    After they have received the texts, they read them and check and everything is OK + they place the links themselves, coz you know, you need to see the big picture. I write like 10 articles per day - never ever will I read their websites.

    Tell us what you did with this task.
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  • Profile picture of the author seoDonnie
    Thanks a lot people, you've gave me a great advises. But i still have a problem. Its not that i don't know how to do that in theory, the problem is how to make a plan for that, to present to our IT people who will implement it. To be more specific: Company i work for is selling tires, and we already have live and full working shops, over 50 websites and i need to improve our breadcrumbs and to add internal links. Now i don't have any knowledge about tires, brands, models, size etc. to be able to define what criteria is more relevant and what hierarchy to set in breadcrumbs as well as in internal links. I'm trying everything but at the end I'm not satisfied with the results. It would be awesome to find a step-by-step tutorial but that's not possible of course.
    I will let you know when i finish it.
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