Is direct traffic good for SEO?

42 replies
  • SEO
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Is it good if a site gets more direct traffic than organic/referral traffic?
#direct #good #seo #traffic
  • Profile picture of the author expmrb
    It doesn't effect SEO or rankings. Its neither good nor bad.
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  • Profile picture of the author mahdi0907
    Everyone knows that browsers don't always report where visitors came from when they arrive at a website. When they don't report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered "Direct" -- which really means, "we have no clue where they came from, maybe they typed the URL in or hit a bookmark."

    Sometimes these types of traffic could be organic !

    So you should not bother about it. It doesn't have any impact on SEO ranking.
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  • Direct traffic is almost always either returning visitors, so it doesn't affect your seo in a negative way but it also means there is not really new traffic to the site. Referral traffic is best way of getting new visitors and possible new leads.
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  • Profile picture of the author JennyPitula
    When a user enters the website URL in the browser's address bar, this is how direct traffic is generated. Direct traffic is good, as it comes directly from the target audience and there are less chances of getting irrelevant users/visitors.
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  • Profile picture of the author corsetsqueen
    [DELETED]
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  • Profile picture of the author dharamveer saini
    it is good for seo point of view because if website having more traffic then the page popularity is also more...
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  • Profile picture of the author surya kumar
    It's good nothing worry about moreover you feel more joyful.
    direct traffic is more means existing user or returning customer a previous customer can only comes into direct So if it's more in the sense you are trust worthy site too. Your trust increases So your rankings will also improved when it's a trust site.
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  • Profile picture of the author dave_hermansen
    Man, so many people here need to give up their dreams of ever competing online, they give out such poor advice. The amount of direct traffic has no bearing on your SEO or where your pages will rank.
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    • Profile picture of the author webby0031
      Yes right Dave and I will offer clarity.

      Time on site tracked by google analytics means F all to your ranking

      There are only two factors to SEO

      On page SEO & Links

      Anything else at this point in time does nothing or is snake oil
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  • Profile picture of the author KulaShaker1
    I highly doubt it could affect SEO, but it makes you wander if a visitor comes to the site via Chrome, what data google is storing about the visit to that website and if it will have any bearing in future when making industry comparisons
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  • Profile picture of the author seomental
    referral traffic will always increase new visitor but direct traffic will not increase new visitor and final though is its have no impact on ranking
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  • Profile picture of the author fratt55
    hey there

    direct free traffic is the best traffic for seo
    direct free traffic when done the right way will drive your website /page to #1 rank..on google search engine or any other search engine
    It will take a few weeks and some work but traffic from sites like tubblr reddit fb groups
    are just a few of the best traffic sources out there

    talk soon
    sam f
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    • Profile picture of the author dave_hermansen
      Originally Posted by fratt55 View Post

      hey there

      direct free traffic is the best traffic for seo
      direct free traffic when done the right way will drive your website /page to #1 rank..on google search engine or any other search engine
      It will take a few weeks and some work but traffic from sites like tubblr reddit fb groups
      are just a few of the best traffic sources out there

      talk soon
      sam f
      Wow! (That's all I can really say here.)

      We've got the O.P. asking about direct traffic's influence on SEO and somebody emphatically stating it matters and "will drive you to #1", with zero credible sources to support this ludicrous claim. Then, he launches into endorsing poor converting social networks which have nothing to do with SEO or direct traffic.

      What are people here smoking?
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  • Profile picture of the author Durai Jiiva
    It wont effect your SEO until its limited. Too much of direct traffic will really cause issue to your #SEO. Consider some social traffic and search traffic.
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  • Profile picture of the author Shrusti
    It wont affect your website ranking whether traffic is organic or direct.
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  • Profile picture of the author sarthakk
    Its good for your website, the thing is you are getting relevant traffic and that's matters.
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  • Profile picture of the author davidricherd
    Yes, Direct traffic is Good for our website ranking & conversion rate, because it help in quality exposure for your business.
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  • Profile picture of the author Kereana K
    Organically getting more traffic is effective than direct traffic
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  • Direct Traffic not Improve Your Keywords Ranking and Just Increase the Traffic Only. this one is good you can go with it.
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  • Profile picture of the author Martin smith
    It doesn't affect the SEO in a negative way. Referral traffic is the good way of getting new visitors.
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  • Profile picture of the author Arvind Kumar
    Traffic in any form is good for any site... organic traffic is the best...!!
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  • Profile picture of the author sumeetverma
    Direct traffic is good, as it comes directly from the target audience.
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  • Experiment recorded by analytics programs showed up to 60% Of "Direct" traffic is actually organic search.
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  • Profile picture of the author A port
    I think direct traffic is better. because you got here targeted people what you like or you want to visit your site.
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  • Profile picture of the author yukon
    Banned
    87% of the post in this thread have the same IP.
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    • Profile picture of the author dave_hermansen
      Originally Posted by yukon View Post

      87% of the post in this thread have the same IP.
      That explains the 87% stupid response rate. Still no answer to what they are smoking, though! ;-)
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  • Profile picture of the author Leadsupply
    Unless Google uses data from Google Analytics in their search algo (which they say they don't), then direct really doesn't do anything for you. That being said, people who come to your website directly at some point, will often search for you some point in the future. They'll sometimes search for reviews on your company or other information the first time they go to the site. So there is typically some amount of organic traffic that rides on the coat tails of direct traffic.
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    • Profile picture of the author dave_hermansen
      Originally Posted by Leadsupply View Post

      Unless Google uses data from Google Analytics in their search algo (which they say they don't), then direct really doesn't do anything for you. That being said, people who come to your website directly at some point, will often search for you some point in the future. They'll sometimes search for reviews on your company or other information the first time they go to the site. So there is typically some amount of organic traffic that rides on the coat tails of direct traffic.
      No, those people's original search are already accounted for in your organic search numbers. It is the direct traffic riding on the coat tails of organic.Organic can never ride on the coat tails of direct.
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  • Profile picture of the author sindhu90
    I too have the same doubt, from above comments I guess it wont affect our SEO. Thanks all
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  • Profile picture of the author YogeshChhabra
    Ofcourse Direct traffic is good for SEO but if came from different different Ip address. If we get daily basic direct traffic from one IP address that is not beneficial but will not harmful for our site.
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  • Profile picture of the author Nikhil Bansal
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    Straight answer is there is no advantage on SEO because of direct traffic.

    But here is a situation.

    You went directly to flipkart dot .com

    If a lot of people directly go to flipkart , then the site is popular or they are doing some sort of branding. You visited the site and found useful.

    After sometime when you searched for a mobile phone and flipkart, listing came on results and you clicked on it ignoring others. So the this site received a user because of their earlier branding campaign, which is obviously good in terms of SEO.
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    • Profile picture of the author SusanAdams1
      I think that if you have more direct traffic is very good because it comes from your target. For google it's ok, but maybe you should try to work on your organic, it's a good way to find another audience and the ranking of your page will increase.
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  • Definitely direct traffic is the best traffic as you dont have to pay for the same also that will not effect your SEO.
    My blog receives direct traffic its not much but it is accetable approx 600 per day.
    You may check the same here
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  • Hello,

    Direct Traffic does not affect your site in any way or affect your rankings. Referral traffic is the best way to get new users to your site.

    Hope this helps!
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  • Profile picture of the author lizajack2013
    Direct traffic means people remember your domain and return to it for whatever reason. This in itself reflects some level of authority that may be reflected online, and from there influence your ranking, such as through links.

    The more direct traffic you attract, the more chances you have that this traffic will influence your ranking in some way by building your authority.
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  • Profile picture of the author chris joseph
    From my experience, it doesn't. What I could imagine is that you received some new links from your unexpected visitors which helped your ranking. As Google also says that they don't use Google Analytics data for ranking purposes it would be very difficult to measure a traffic increase.
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  • Profile picture of the author AntRanks
    It doesn't influence rankings directly, however, there is a small chance direct traffic influences your general level of online presence and authority and that, in turn, influences your rankings. That's unproven though.
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  • Profile picture of the author nickchernets
    Google wants to rank the most authoritative pages to answer a particular search query.

    Your direct traffic level tends to correlate with - and influence - the number of links and general online presence you have developed over time, and thus your authority.

    Yes, referral traffic reflects click-throughs from such links. However, a proportion will also type in your domain name directly rather than clicking on the link. This is for various reasons such as:

    Making a hand-written note of a web page to look at later.
    Copying the link and pasting into a new browser/browser window/tab.
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  • Profile picture of the author DorseyJames
    Google does not have access to the traffic statistics on every website. If Google Analytics is installed, then Google does have access to this information. As with everything, this should be viewed with a somewhat skeptical eye. The data likely does not have a direct impact, but I believe that the data is used to help drive algorithm updates.
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  • Profile picture of the author Neha Kaushik
    Direct traffic doesn't effect seo ranking. Because it directly hit by URL without knowing the browser that from where the traffic comes.
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  • Profile picture of the author PBScott
    Unless that direct traffic visitor goes and drops a link to your website afterwards, or leaves a comment, it has nothing at all to do with SEO.
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  • Profile picture of the author ankushkohli
    Direct traffic is always good. Its shows targeted audience result which comes through branding.
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