SEO for Large E-Commerce Company

by byalik
47 replies
  • SEO
  • |
Hey everyone,

I exclusively handle the SEO for a 9 figure ecommerce company.

Just as a quick example of my work, these are my results since joining (I joined in August 2016)
https://ibb.co/etKjwQ

So if you have any questions about SEO, feel free to post and I'll try to get to them as soon as I can
#company #ecommerce #figure #seo
  • Profile picture of the author David Jones42
    Graph looks good. great job.
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    Top mobile app, games, and web development company in India AIS Technolabs

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  • Profile picture of the author pauloadaoag
    Administrator
    Hey byalik those look like impressive results. Congratulations!

    I assume that you are referring to AJ Madison on those results. In your opinion what was the thing you did that had the most impact on AJ Madison's SEO?
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    • Profile picture of the author byalik
      The #1 thing for me initially was fixing technical issues. Duplicate content on ecommerce sites is the largest technical issue I usually see. Now my focus is on content marketing and authority development.
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      • Profile picture of the author Jodie Davis
        Hi Byalik,

        I design authentic cuckoo clocks, reinvented for an American aesthetic, and import them from a top-notch factory in the Black Forest. My goal is to BE cuckoo clocks.

        From what I've read on the subject and from the results I see with my site, yes content is key. It's a long term commitment that really does pay off. Slow and steady wins the race.
        • I write about new designs in development.
        • Write articles about cuckoo clocks, to include in-depth histories on companies, people, towns, etc as I travel back and forth and learn more.
        • Create how-to and trouble shooting videos. I'm amazed at how much these are watched and the traffic they bring.

        One way I know I'm gaining traction is that people contact me about their Schneider (the manufacturer) clocks, not the ones I designed.

        Do you have any other suggestions for developing my authority? It really goes hand-in-hand with content, doesn't it?

        Thanks!

        ~Jodie
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  • Profile picture of the author Marcus W K Wong
    Ok I'll bite

    What are some of the most interesting SEO changes / AB tests you've run so far that you can share? To clarify, specifically speaking for eCommerce business and were there any implementations that resulted in a significant uptake of organic traffic that surprised you? What you thought might have worked, but failed - vs - what you thought would fail, that resulted in said significant uptake?

    TLDR: how'd you do it? lol
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    • Profile picture of the author byalik
      Marcus,

      Fixing technical issues surrounding the website was the #1 thing for us. Right now we are experimenting with various A/B tests. Example of one is including product reviews on category pages. For ecommerce sites, it's very important to have unique content on category pages you're trying to get ranked. Also, trying to avoid competing pages by consolidating pages that may be targeting similar keywords. Once a site is fully optimized from an SEO standpoint, all the technical issues are fixed, that's when you can focus on creating great content and doing outreach to build relationships and acquire new links.
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      • doesnt Google consider including product reviews on category pages rich snippet spamming (as they are not a review of that category but o an individual product) ?
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      • Profile picture of the author Jodie Davis
        trying to avoid competing pages by consolidating pages that may be targeting similar keywords.
        Does this mean that I shouldn't have a page about the development of clock, "On the Drawing Board: The Quilt Shop Cuckoo Clock" with my keyword "Quilt Shop Cuckoo Clock" as well as the product page with the same keyword?

        ~Jodie
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  • Profile picture of the author Mrunal Khatri
    Not only a big challenge but would like to describe it as a very good opportunity to expand your limits and scope from seo point of view.
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  • Profile picture of the author surya kumar
    Can you share your graph of organic in the period of jan - may.
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  • Profile picture of the author yukon
    Banned
    Do you work directly for ajmadison.com or are the outsourcing their SEO for the kitchen appliance website?
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  • Profile picture of the author MikeFriedman
    Just curious, what does the actual traffic look like compared to that SEMRush screenshot?

    Can you share a screenshot from the analytics account over the same period as a comparison?
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  • Profile picture of the author yukon
    Banned
    How did you get the SEO job at ajmadison.com?
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    • Profile picture of the author byalik
      I applied

      My background is SEO for ecommerce sites and have previously worked with and consulted for some large sites, including fortune 50-100 companies.
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  • Profile picture of the author yukon
    Banned
    Why is the first text on every single ajmadison.com page a javascript error message?

    For the best AJ Madison experience, JavaScript needs to be enabled in your browser. Please follow instructions here to enable JavaScript and enjoy AJ Madison.




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  • Profile picture of the author yukon
    Banned
    Why is ajmadison.com using relative internal URLs instead of absolute URLs?
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  • Profile picture of the author yukon
    Banned
    Why are all the internal relative URLs using .hml instead of .html or .htm ?

    Example:

    Code:
    <a href="/thor-kitchen-appliances.hml">Thor Kitchen</a>
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    • Profile picture of the author byalik
      These pages were created a long time ago. Also for seo they don't matter
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      • Profile picture of the author yukon
        Banned
        Originally Posted by byalik View Post

        These pages were created a long time ago. Also for seo they don't matter


        So what did you do?

        Was the pages ranked a long time ago?

        You asked for questions and you're posting one liners.
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        • Profile picture of the author byalik
          Because most of the questions are very poor.

          The canonical work I've done on the site and removing old sections with noindex tags have had the biggest impact so far. It's mostly been on site work (optimization, linking structure, etc..). Now I'm focusing on authority development through content marketing and link building. For example, we're now #1 for appliance...when I started, we were nowhere to be found for a long time.
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          • Profile picture of the author yukon
            Banned
            Originally Posted by byalik View Post

            Because most of the questions are very poor.
            Really?

            From what I've read you've avoided most questions.

            What's the point of asking other people to ask questions If you're going to nit pick until the perfect question is asked? Why bother?

            It would be more logical to stop running in circles and just pick one thing you've done and explain it in detail.

            So far I haven't seen you do a single thing for ranking pages. Typical IM forum hype.
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            • Profile picture of the author byalik
              Ok here is an easy example. I've implemented canonical tags across the entire site, as well as added noindex to portions of that site that shouldn't have been indexed. We've went from over 4million indexed pages to now under 800,000. How's that ?
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              • Profile picture of the author Mike Anthony
                Originally Posted by byalik View Post

                Ok here is an easy example. I've implemented canonical tags across the entire site, as well as added noindex to portions of that site that shouldn't have been indexed. We've went from over 4million indexed pages to now under 800,000. How's that ?
                He's probably unimpressed because you joined that company less than a year ago and yet are showing stats (and taking credit) that show a steady climb in traffic 6-7 years before you ever worked for the company (if you in fact do).
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              • Profile picture of the author MikeFriedman
                Originally Posted by byalik View Post

                Ok here is an easy example. I've implemented canonical tags across the entire site, as well as added noindex to portions of that site that shouldn't have been indexed. We've went from over 4million indexed pages to now under 800,000. How's that ?
                Again, really light on the details.

                What kind of canonical problems did you identify? Show some examples. Since you have already shared the site, some specific examples should not be an issue.

                What type of pages did you feel should not be indexed and why?

                If you are really looking to help, just saying that you implemented some canonical tags and noindexed some pages really does not benefit anyone. What type of pages? Why? What happened when you did so?
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  • Profile picture of the author Milan Pew
    Hello byalik.
    How you manage a Graphics firm for SEO ?
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    • Profile picture of the author byalik
      Sorry please be more specific
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      • Profile picture of the author Marcus W K Wong
        Trying to decipher as well, I suspect he means how do you manage the image SEO. (Alt tagging, keywording images etc..).

        Considering there's 1000's of products - how do you maintain them?
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        • Profile picture of the author byalik
          Ah. The alt tags are automated based on the product title & other information we want to include. Also all the images are included in our XML sitemap. One thing we don't do, which we should, is have seo friendly titles for our images. That's a different department, so hopefully eventually I can get them to start doing that.
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  • Profile picture of the author Robert Feifer
    Hey Dave, been on the hunt for leads that have been sold ecommerce services. Wether they the whole 9 yards from a sales floor who initially sold the client who invested into coaching. Initially started as a work at home opportunity offer. Was in business for years. All my old lead sources in Arizona and Utah closed down and every one In the Industry seem to become greedy and scum to be honest. Hard to find loyal people today. My big heart in trusting sales reps in the past and other sales floors ****ed me good. Only reason i need to jump back in but just alone this time with no reps just me selling 4 days a week in morning with no duplication of services. My wife cancer Lukema bills each month have crushed everything with our 2 kids. She's in bad shape really sucks being we r 36. I need to get on phone and make this bread again besides running my commercial cleaning company. Just hard to find anyone who has leads or understands me. Figure I would give it shot here. Thanks so much for your time reading this. Would love to talk
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    • Profile picture of the author Marcus W K Wong
      Hey Rob, who's Dave?

      Originally Posted by Robert Feifer View Post

      Hey Dave, been on the hunt for leads that have been sold ecommerce services. Wether they the whole 9 yards from a sales floor who initially sold the client who invested into coaching. Initially started as a work at home opportunity offer. Was in business for years. All my old lead sources in Arizona and Utah closed down and every one In the Industry seem to become greedy and scum to be honest. Hard to find loyal people today. My big heart in trusting sales reps in the past and other sales floors ****ed me good. Only reason i need to jump back in but just alone this time with no reps just me selling 4 days a week in morning with no duplication of services. My wife cancer Lukema bills each month have crushed everything with our 2 kids. She's in bad shape really sucks being we r 36. I need to get on phone and make this bread again besides running my commercial cleaning company. Just hard to find anyone who has leads or understands me. Figure I would give it shot here. Thanks so much for your time reading this. Would love to talk
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  • Profile picture of the author lizajack2013
    this is an incredible job done by you
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  • Profile picture of the author Ashwin Galhotra
    Can you suggest an SEO Activity which is best and I will get early results
    ?? Can you guarantee for this that the results would vulnerable or not.
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    • Profile picture of the author byalik
      Content marketing/link building. If you build high quality content and get links naturally, then this is 100% not vulnerable. But remember, SEO is a constant thing. You have to keep doing this. If you stop, and your competition doesn't, your rankings will decrease as theirs increases
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  • Profile picture of the author newbieleoling
    Hi Byalik,

    I planning to start a coupon deals website, something similar to Groupon. I'm only having problem with organic SEO problem, because the coupon title and description will be create by the business owner and so I can't optimise it. One of the way I thought of is to include blog page into my website. Any suggestion?

    Another question, what research tool you use to do keyword research? And what other tools you used that is recommend?

    Thank you
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    • Profile picture of the author byalik
      I would recommend semrush and ahrefs, but there are plenty of good tools available on the market.

      You could provide instructions to your users on how they they need to write their titles & descriptions. Also, you could optimize them yourself after they enter them if you wish (and it's part of your terms of service).

      I think what's most important for you is to figure out how you're going to try to compete with groupon.com, retailmenot and all those other huge sites. You have to find a unique angle, niche or some other advantage you can use.
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  • Profile picture of the author glassescost
    how did you do it? how to build high quality content and get links naturally? can you check finestglassesdotcom? what i do something wrong? thanks
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  • Profile picture of the author david31
    Hey byalik,
    i am trying to get better rank for my website landing page i.e https://www.31west.net/call-center-outsourcing.php ,call center outsourcing as a target keyword, daily i am doing best quality links ,there is no dulicate content ,broken links in my website but its not ranking...what steps i have to do for better rank?? can you please suggest me, and tell me the priortiy of backlinks that is which has most impact profile creation,forums,blogs like that?
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  • Profile picture of the author byalik
    I'm having issues replying to individual threads here. Also, this new WF layout is very difficult to use...is this just me? It's impossible to find the new replies I get emailed about.

    To answer the previous questions:

    Mike Anthony- When I came on in 2016, traffic was significantly down. I wasn't taking credit from the traffic from a few years ago. Just the one starting late last year after I was able to turn things around.

    Mike Friemdan - We had self referencing canonicals all across the site. So we had 4+ million pages indexed. I created a document based on our categories to determine which refinement combinations I wanted indexed. For all the rest, I created canonical rules.

    For example:
    Color + Brand + product type = Good
    Any other addition to that refinement would be canonicalized

    or

    Energy Star (feature) + Category = Good
    Any other selection to those refinements would canonicalize it (back to energy star category page)

    I spent a long time going through all the various combinations across categories, creating rules and implementing the canonicals.

    The result was google consolidating our pages in their index and raising our rankings.
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    • Profile picture of the author MikeFriedman
      Originally Posted by byalik View Post

      I'm having issues replying to individual threads here. Also, this new WF layout is very difficult to use...is this just me? It's impossible to find the new replies I get emailed about.
      It is an incredibly stupid layout for a forum and for having any kind of series discussions where a thread goes long with lots of replies. It is damn near impossible to follow the newest replies.

      Just a total moronic design structure.

      Anyhow, if you hover over your name in the top right of the screen there is an option to change to the "classic" view.

      That is much easier to follow for threads like this. Well, except they made a terrible decision in how they handle quoted messages. You'll see.
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  • Profile picture of the author knighrider
    how do you go about doing link building for a site like this? do you link build to the category pages/homepage/product page etc?
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