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SEO of new site

by Jenny Mosley
8 replies
  • SEO
    • |
Hi there - I had a question - we had an old website that was fairly well ranked for keywords and was getting significant traffic per month. We had a completely new Wordpress/Woocommerce website built (as the old one was not mobile responsive) and it went live in December 2016. We are getting a lot fewer visitors and our keywords are not performing well, even though we have created some good landing pages with good page structure, keywords, internal and some external links (more internal though) completing the Woopress SEO forms etc.

Someone has told us that the old website pages should have been individually mapped across to the new website pages with re-directs from the first day the new website went live. We are pretty sure that this did not happen. Does anyone know if this could be having the big effect on SEO that we are experiencing please? What can we do about it now that the site it live? We have had the new site crawled and any old links picked up and redirected now, but the old site has been switched off. Many thanks
#seo #site
  • Profile picture of the author MikeFriedman
    Originally Posted by Jenny Mosley View Post

    Someone has told us that the old website pages should have been individually mapped across to the new website pages with re-directs from the first day the new website went live. We are pretty sure that this did not happen. Does anyone know if this could be having the big effect on SEO that we are experiencing please? What can we do about it now that the site it live? We have had the new site crawled and any old links picked up and redirected now, but the old site has been switched off. Many thanks
    Yes, this absolutely should have been done. A 301 redirect tells search engines that a page has moved permanently to a new destination and that they should credit all existing links and authority to that new page.

    You can still do those redirects from the old URLs to their corresponding new URLs.

    I'm sure there will be some posters saying that the redirects will fix everything. I'll be honest. I have never done that 6 months after the fact, nor have I seen anyone test it like that, so I don't know if it will still work. My guess is that it still would, but I really do not know. At this point, you have nothing to lose though.
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    • Profile picture of the author Jenny Mosley
      We'll get someone on the case then and try it. Many thanks Mike
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  • Profile picture of the author fernando25
    That is well too late now.
    6 month later chances are that google already cleaned its cache.

    You fiddle around the htaccess and will most likely do more harm than good.
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    • Profile picture of the author MikeFriedman
      Originally Posted by fernando25 View Post

      That is well too late now.
      6 month later chances are that google already cleaned its cache.

      You fiddle around the htaccess and will most likely do more harm than good.
      Adding 301 redirects to an .htaccess file, assuming they are done correctly, is not going to cause any harm.
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  • Profile picture of the author Mrunal Khatri
    First anlyse the keyword which you want to focus . Than start onpage following the offpage.
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  • Profile picture of the author Jenny Mosley
    Many thanks to everyone for your replies - it has been very helpful. It transpires that the new site went live in December but the old site was kept running in the background for 2-3 months and only then when the old site was switched off were most of the redirects made - but quite a lot of the old site pages were discontinued. Does this change anything we are wondering? Is this still not a good way to have gone live and would that still be affecting our SEO?

    Moving forwards, is it still our best bet to make the best landing pages we can for researched keywords, put in links where we can and the usual SEO tactics?
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  • Profile picture of the author dave_hermansen
    Mike's suggestion is certainly a good one. That is, if you still know the URLs of all of the previous pages. I can't help but wonder why you didn't just use the same URLs on the new site. Or, was it a completely different domain name which made that impossible?
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    • Profile picture of the author Jenny Mosley
      Thanks Dave. We kept the domain name but the structure of the information and categories etc are so different on the new site that I don't believe it would have been possible to keep the same URLSs. (The old system was bespoke and URLs were convoluted.
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