Should I focus on same keywords on multiple different blog posts?

18 replies
  • SEO
  • |
Hi everyone,
I'm the owner of the website www.akitainu.com
I was wondering whether I should focus on the same keywords on multiple different blog posts, or choose different keywords for each one.

What do you guys think?
#blog #focus #keywords #multiple #posts
  • Profile picture of the author eplanellas
    If you focus on the same keywords across several blog posts, you'll be competing with yourself in the search results. After all, search engines don't index every page of a website. And most of the time they don't allow multiple pages from a single website to dominate the search results for a single keyword.

    It's best to choose a main keyword, called a seed keyword and generate long tail keywords and variations from that. Then use the new list of keywords to write your blog posts.
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    • Profile picture of the author Orel Asformas
      Helped a lot! Thanks!
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    • Profile picture of the author yukon
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      Originally Posted by eplanellas View Post

      If you focus on the same keywords across several blog posts, you'll be competing with yourself in the search results. After all, search engines don't index every page of a website. And most of the time they don't allow multiple pages from a single website to dominate the search results for a single keyword.


      This is BS, you're clueless.

      Google can rank multiple internal pages per keyword from the same domain. I've been doing this for years.

      Matter of fact, once the first page is ranked then ranking additional internal pages for the same keyword becomes a lot easier.

      When you're ready to learn SEO look into SEO silos and how they rank multiple pages per domain for the same keywords. This also sets the site up for Google Sitelinks.
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      • Profile picture of the author Orel Asformas
        Thank you for your comment.
        Where would you recommend me to learn SEO?
        I have Yoast SEO and I learned how to write in a readable way.
        That's all I know though. I understood you need high authority websites to have your link or something as well. But again, that's all I know...
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      • Profile picture of the author eplanellas
        Note that I said "most of the time". Whatever your opinion may be, Yukon, the fact remains (even Google has stated) that search engines do not index every page of a website. By targeting a variety of long tail keywords instead of the same keyword over and over, you get to spread your rankings across multiple searches. For example, why keep writing only about "car insurance" in general and miss out on ranking for "how to choose insurance for motorcycles", and "tips for lowering auto insurance rates"? All of your multiple blog posts only about car insurance might not show up for all those other great searches.
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        • Profile picture of the author yukon
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          Originally Posted by eplanellas View Post

          Note that I said "most of the time". Whatever your opinion may be, Yukon, the fact remains (even Google has stated) that search engines do not index every page of a website. By targeting a variety of long tail keywords instead of the same keyword over and over, you get to spread your rankings across multiple searches. For example, why keep writing only about "car insurance" in general and miss out on ranking for "how to choose insurance for motorcycles", and "tips for lowering auto insurance rates"? All of your multiple blog posts only about car insurance might not show up for all those other great searches.


          Again, nonsense.

          You're not even trying If your goal is to rank one page per keyword.
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  • Profile picture of the author Faizan Mahmood
    Thank you , your experience are sharing .
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  • Profile picture of the author fratt55
    hi there
    its a very good idea to use same keywords on multiple post
    once google rank the one page/post ranking the second page/post will be very easy to do

    ok
    talk soon
    sam f
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    • Profile picture of the author eplanellas
      No, it is not a good idea to use the exact same keywords on multiple posts!

      Don't believe me, eh? Let's consult some outside resources...

      Here's a blog post from SEO firm Brick Marketing - http://www.brickmarketing.com/blog/d...t-keywords.htm

      According to Brick Marketing, "Targeting the same short list of keywords again and again across your site is actually going to back your SEO into a corner and could land your site in hot water with the search engines."

      Not convinced yet? How about this blog post from Luna Metrics - http://www.lunametrics.com/blog/2013...ting-mistakes/

      It lists mistake number four as...you guessed it, "4. Targeting the Same Keyword Throughout the Site". As Luna Metrics explains it, "this "tactic" commits the abominable SEO sin of keyword cannibalism, wherein if you do manage to rank for the keyword you'll be competing against yourself and killing off your pages' ability to draw new traffic for other keywords. Remember, each page is an opportunity to reel in more traffic for a different keywords." ...hmm...does that bit of advice sound familiar?

      Is that not enough for you guys? Then how about the fact that this same advice is featured in a book called, The SEO Bible:
      Everything You Need to Know About Search Engine Optimization
      . You can read it on Google Books here. Number 10 of the book's optimization tips do's and don'ts is...drum roll please..."Don't target the same keyword on multiple pages" - who's clueless and full of BS now, Yukon!

      Want me to go on? I sure can! When you get down to it, using the same keyword or even the same few keywords is NOT a good idea. But hey, why listen to me?

      Go on, be my guest - ruin it for yourself by churning out tons of blog posts all optimized for that one boring same keyword instead of performing the free and easy task of using a fresh long tail for each post. Surely the search engines and your audience will reward you handsomely for that bit of brilliance, right?
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      • Profile picture of the author yukon
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        Originally Posted by eplanellas View Post

        No, it is not a good idea to use the exact same keywords on multiple posts!

        You seriously need to stop posting nonsense.
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        • Profile picture of the author eplanellas
          Yes, logic and evidence is nonsense to the persistently uninformed, isn't it? If you have proof of your claims, why not present it? The goal here isn't to boost ego, but to steer readers of this thread in the right direction. After all, bad advice leads to bad results and great advice leads to great success. Personally, I'm for the latter.
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          • Profile picture of the author Orel Asformas
            Thank you both for sharing your knowledge. I really appreciate it.
            Now I'm even more confused though
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  • Profile picture of the author ezrankings
    Hi,

    There is no point competing with yourself on several platforms. It would be good if you target a lot of your keywords rather than the same keywords. This is so because Google will get a chance to crawl and index your other target pages as well. You can target long tail keywords too.
    Regards
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  • Profile picture of the author Janice Sperry
    Sorry Elisa but I am with Yukon on this one.

    I read the two articles you cited but they have too many flaws. Some of the information was correct years ago or it might apply to someone building a small site and not putting a lot of effort into their SEO.

    Don't assume there is always logic to how Google operates. A better way to analyze what works is to actually test it on live websites. Even though it might seem contradictory or it might not be what you find in articles from old-school SEOers everything Yukon wrote is just plain and simply a fact. We see it happen all the time on our websites.
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    • Profile picture of the author eplanellas
      No need to apologize to me. You're welcome to your own opinion.

      But do you really conform to the mindset that an entire blog with its many posts should only focus on one keyword? Are you really saying that there's greater benefit in focusing all your content on a single keyword instead of a variety of related long tails?

      So, in your opinion, it's always better to secure multiple positions of rank for a single search instead of appearing for several different searches, betting on the remote possibility that every single person in your potential audience will only use that one search term and no other?
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      • Profile picture of the author Janice Sperry
        Originally Posted by eplanellas View Post

        No need to apologize to me. You're welcome to your own opinion.

        But do you really conform to the mindset that an entire blog with its many posts should only focus on one keyword? Are you really saying that there's greater benefit in focusing all your content on a single keyword instead of a variety of related long tails?

        So, in your opinion, it's always better to secure multiple positions of rank for a single search instead of appearing for several different searches, betting on the remote possibility that every single person in your potential audience will only use that one search term and no other?
        You are confusing a little bit what a person should do with what they can do.

        I never said an entire blog should only focus on one keyword. Maybe it should maybe it shouldn't. I also never said that there is ALWAYS greater benefit in focusing all your content on a single keyword rather than multiple longtail keywords. Maybe there is greater benefit maybe there isn't.

        Every webmaster/marketer has different goals, time and resources. Every niche is different, Competition is different. Where traffic comes from is different. There is no one size fits all. If a person wants to concentrate on ranking for a different keyword on every post then they should do that. For their situation it may be the best thing to do. For others it may not be the best way.

        All I am saying is that the old myth that you will be diluting a primary keyword just because you focus on it on multiple pages/posts is just not accurate.

        How many members post here and say they are ranking for multiple keywords but they are still not getting traffic or making money? Many are buying into ranking for as many longtail keywords as possible only to find out very few people actually search with those terms.

        Ranking for tons of keywords may have fantastic results in some cases. In other cases it may just be spinning your wheels. Sometimes it just does make sense to place more emphasis on the actual keywords that get you traffic and make you money. If there is a golden keyword or just a few that bring in tons of traffic why would you want to restrict yourself to just ONE page or post? Especially when real world results show you can have multiple pages/posts ranking for that golden keyword.

        You don't have to agree with me and if you are getting great results from your methods keep up the good work.

        Just keep an open mind that there are SEOers out there that have a different approach and their methods are also working.
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        • Profile picture of the author eplanellas
          Now that's a bit of a more open minded view than the ones I've been reading.

          As a general rule, however, and for a person who's just starting this whole game, it may not be well for him or her to believe that all they need is to research and develop content around one or two keywords. I myself start out with that mindset and it didn't serve me well at all. As my experience grew and I began working with various clients, seeing how the different approaches played out in real life, I came to the understanding that the plethora of long tail keywords available for any given niche are more than worth paying attention to.

          Indeed, there are a lot of variables, but I find that those who approach researching long tails as they would seed keywords position themselves for better results. Even with long tails a person has to pay attention to search volume, competition, content length, and a variety of other factors. I find that those who get no results using long tails use the keywords that get no traffic, failing to properly research under the assumption that easy to rank for equals worth pursuing, but it doesn't of course.

          Upon generating a list of long tail keywords, that list should be placed in a keyword data software to uncover the ones of real value.
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  • Profile picture of the author Orel Asformas
    After reading your comments, I would like to add some information that will might help you give me a more concrete advice. Because as I said, I'm still confused...
    I want to compete on the following keywords:

    "Akita Inu puppies"
    "Akita Inu for sale"
    "Buy Akita Inu"

    The question is, should I make many posts, articles and pages with those keywords or not?
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