6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

PPC Marketers: Finding Keywords

by Desmond Ong
5 replies
  • SEO
    • |
Hey PPC marketers,

I managed to convince my dad to try Internet marketing and it seems like he is particularly interested in PPC.

Unfortunately, I'm not a big PPC marketer myself (and I only deal with Yahoo) and my dad seems to want to try AdWords because of the big money in AdWords and he is also interested in challenging himself for the Google Slap (I know it's weird).

So, just wondering how do you guys find the keywords to bid on for your AdWords campaign?

I understand that it's different from Yahoo because of the higher CPC and more advertisers competing for one keyword.

Right now, I just got my dad these few tools:

- Traffic Travis Pro
- A Dell Laptop for him to play with

Thanks guys. Rock on.
#finding #keywords #marketers #ppc
  • Profile picture of the author AllThingsArePossible
    use google keyword external tool
    keyword discovery and maybe keycompete... test/track all your data, improve ctr, tweak some more then money in the bank.
    Signature

    peak short video - Im ready...are you?

    {{ DiscussionBoard.errors[1218542].message }}
  • Profile picture of the author warrich
    google is your friend there are many hidden tips which are nt disclosed those who know they are happy to use it , infact this is best tool in the whole internet market adwords is very big market og ppc campaigns, camapaign management is also good for making money
    Signature
    {{ DiscussionBoard.errors[1218568].message }}
  • Profile picture of the author JonathanBoettcher
    use the free Google Keywords tool, then get setup with Prosper202 for keyword tracking (also free).

    If you wanna avoid the slap, use a wordpress site with some Contact/About Us/Privacy pages on it and that will help out, among other things.
    Signature

    Discover My Effective Backlinking Strategies...

    {{ DiscussionBoard.errors[1218735].message }}
  • Profile picture of the author Desmond Ong
    Most keywords on Google Keyword Tool is just too broad-base. Sure, it's cool with Yahoo but I think the CPC on AdWords is a little too high.
    {{ DiscussionBoard.errors[1219487].message }}
    • Profile picture of the author michael_nguyen
      Originally Posted by Desmond Ong View Post

      Most keywords on Google Keyword Tool is just too broad-base. Sure, it's cool with Yahoo but I think the CPC on AdWords is a little too high.
      you can change to exact by clicking the drop down on the right where it says "broad"
      Signature
      FREE Cold Calling Course: >>> Looking for Serious & Aspiring Cold Callers to Train for FREE <<<
      {{ DiscussionBoard.errors[1219553].message }}

Trending Topics