1. Will it be worthwhile doing any SEO work to try and get this type of landing page to rank? (sales letter page basically) One SEO person said to me that I need to make my html site a responsive site to meet the needs of google, maybe selecting 4 KW's - would you say it is worth going down this route for this type of site or just sticking to other traffic methods like paid advertising and video etc?
Would really appreciate any help as I do not know if worth spending money making my site responsive or not. Thanks