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I'm trying desperately to understand keywords in relation to SEO

by mikeb222
18 replies
  • SEO
    • |
But for example, I go to the Keyword finder tool and enter my keyword.
Let's say it's "Leather Shoes for women"
The KW tool says 1000 per month searches and gives green of 32 for SEO difficulty thereby intimating that it should be fairly easy to rank for that made up keyword.

But then I enter the keyword into Google and see nothing but Amazon, Ebay, etc.
Surely I can't beat those can I?
Why is the KY tool telling me I can when I obviously can't?

Just struggling with the whole keywords issue at the moment!
#desperately #keywords #relation #seo #understand
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  • Profile picture of the author MikeFriedman
    Originally Posted by mikeb222 View Post

    But for example, I go to the Keyword finder tool and enter my keyword.
    Let's say it's "Leather Shoes for women"
    The KW tool says 1000 per month searches and gives green of 32 for SEO difficulty thereby intimating that it should be fairly easy to rank for that made up keyword.

    But then I enter the keyword into Google and see nothing but Amazon, Ebay, etc.
    Surely I can't beat those can I?
    Why is the KY tool telling me I can when I obviously can't?

    Just struggling with the whole keywords issue at the moment!
    Simple answer to your question is that whatever this keyword tool is you are using (I have no idea which one it is) sucks at judging competition.

    A little common sense helps too. Very generic and buyer oriented keywords like "leather shoes for women" are always going to be hard to rank for. You don't need a tool to tell you that.
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  • Profile picture of the author mikeb222
    Well, I thought so, but when you see a supposed expensive tool giving that info you do wonder if your wrong and their right?
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    • Profile picture of the author MikeFriedman
      Originally Posted by mikeb222 View Post

      Well, I thought so, but when you see a supposed expensive tool giving that info you do wonder if your wrong and their right?
      All of the keyword tools out there do a horrible job of judging the competition.
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  • Profile picture of the author Noman Asghar
    Most of tools are sucks! They are just motivating you lol

    Do KW research manually, get the search volume data from Google Adwords, or use Keywords Everywhere to get the search volume of any keywords everywhere.

    For checking the competition, do it manually like you have done now. Search your keyword in Google and check DA of ranked sites, check if they are relevant enough or not or maybe you can write or create more engaging content than that which can result a high ranking for you.
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    • Profile picture of the author MikeFriedman
      Originally Posted by Noman Asghar View Post

      Most of tools are sucks! They are just motivating you lol

      Do KW research manually, get the search volume data from Google Adwords, or use Keywords Everywhere to get the search volume of any keywords everywhere.

      For checking the competition, do it manually like you have done now. Search your keyword in Google and check DA of ranked sites, check if they are relevant enough or not or maybe you can write or create more engaging content than that which can result a high ranking for you.
      Ignore this too. DA is a terribly misleading metric and has nothing to do with a page ranking or not.
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      • Profile picture of the author Noman Asghar
        Okay, then how to determine off page authority of any site?
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  • Profile picture of the author diet1
    I find Ahrefs to have the most accurate keyword difficulty ratings.

    Ahrefs is not as accurate in other areas (expected actual volume of traffic of keyword by position), but it acknowledges that this traffic figure should be used mostly to compare the expected volume to other keywords, as opposed to viewing it as a literal expectation of actual visitors on your site.
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  • Profile picture of the author DABK
    It has to do with the definition of the word competitive.

    If you look at it from the point of view: Not that many sites compete for the keyword, you get a different feel for it than if you come at it from the point of view: How hard is it to get to be #1.

    If you only have 30 sites competing, some people say it's easy.

    Of course, if the top 3 are really good at it, it can be hard.

    Is it competitive if you can easily make it to the bottom of page 1 but need to spend a lot of resources to move past #4?
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  • Profile picture of the author JasonTheFreeman
    Another option would be to outsource your SEO if you're having a hard time understanding the nitty-gritty aspects of SEO.
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  • Profile picture of the author 111ideas
    Don't use the keyword tools. They mislead.
    Install a moz bar. It's free.
    Then imagine any keyword and type it on Google. If the websites appearing on the first page has low DA than yours, target that keyword.
    You will surely be successful
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  • Profile picture of the author 530
    listen, if you truly want to see the competition for a keyword, then you should go the old fashioned way: google search operators.

    aka allintitle:"your keyword" note the number of results that google shows

    why allintitle? basically we will assume that if the site has the keyword in it's title it's partially SEO optimized and therefore your true competition. PM me for more info on kw research
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    • Profile picture of the author Mike Anthony
      Originally Posted by 530 View Post

      listen, if you truly want to see the competition for a keyword, then you should go the old fashioned way: google search operators.

      aka allintitle:"your keyword" note the number of results that google shows
      That never was good. Just by the sheer size of the internet you get back results that are not in the game.

      Theres only one way to effectively find what it takes to compete.

      Take the top 20 results and check their backlinks - quantity quality and anchor text.

      the end.

      Though you should note on page factors theres no need to worry about them - Onpage is under your control to change easily....good links are not as easy and automatic.
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  • Profile picture of the author mikeb222
    Another part of it all I don't really get, is Broad, Phrase & Exact.
    If I search for Leather shoes in Google and then see the results, are they all the results for Leather & shoes.
    What does putting brackets around the search words do? Give me exact searches?
    Why am i interested in Broad searches when if could mean anything?
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    • Profile picture of the author MikeFriedman
      Originally Posted by mikeb222 View Post

      Another part of it all I don't really get, is Broad, Phrase & Exact.
      If I search for Leather shoes in Google and then see the results, are they all the results for Leather & shoes.
      What does putting brackets around the search words do? Give me exact searches?
      Why am i interested in Broad searches when if could mean anything?
      Don't worry about those. Those are for AdWords. Every search in the Google search bar is an exact search.
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  • Profile picture of the author Steven Henry01
    All keywords analyzation tool have their features, so just analyze the keywords by checking on the search engines. common phrases i.e. SEO services always difficult to rank on Search engines.
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  • Profile picture of the author sravani25
    Keyword analysis is a important task in SEO which comes with experience and lot of practice on various search engine optimisation projects where it involves analysing search engine trends, updates and user experience. In your case please go throw your competitors and how they are optimising keywords for their website so that we can keep increase your progress.
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  • Profile picture of the author posinfo1
    I think that your best bet is to look for specific buyer keywords that are directly connected to the product that you want to promote. You will get a lower volume of searches but it will be targeted traffic.
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