Is anyone else seeing this?
I just did a search on Google, and instead of the typical search result page, there was a large (not thumbnail) video player element at the top of organic search results. When I click on the video player Google popped up a full screen modal window with a video player playing the video, without ever leaving the SERP.
They must be testing full screen popups for videos on the SERP. I realize this is a featured snippet, but I have never seen this video "player" format before. This is apparently a summary snippet as it has pre-selected the most relevant part of the video and set it to start and play a short section of the video that is most relevant to the question I asked in the search box. Very different, very cool.
I believe his will definitely have significant effect on SEO strategies if it makes it out of beta testing. What do you guys think of it, is anyone else seeing this yet?