Best method for PPC on a budget

17 years ago

Paul,

I would highly suggest using PPC banners instead of PPC Text. There is less competition, the results still come in, sometimes even better, the only con is, it takes longer to rach a visitor goal.

However, top keywords $.10 on banners compared to $1.50 on Text

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mikeyman120 17 years ago

Originally Posted by LMC

I would highly suggest using PPC banners instead of PPC Text. There is less competition.

However, top keywords $.10 on banners compared to $1.50 on Text

This may be a great idea. Adwords is a beast. It will take you for every penny you put into it if you aren't careful. Take it slow. Try to target buyer keywords.

Mike
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Heimir Finnson

17 years ago

Originally Posted by Paul2525thomson

I think Just targeting the exact keyword and specifying country and even demographic for extra targeted traffic.

That's a good Idea, you should maybe also consider targeting phrase match if your getting few impressions.

When I create an ad campaign I almost always only target USA, UK, Canada and Australia.

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ppcpimp

17 years ago

in my opinion, if you know your target audience and you are on a very tight budget I would go with Facebook ads or atleast give them consideration. You can geo target down to a zip code, you can age/gender target and all on a CPC. def worth a look.

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Anup Mahajan

17 years ago

I would recommend going for long tail keywords that the buyers would use in their searches.. yes you should target exact demographic as well as turn off context advertising... As far as adwords is concerned, try to save every penny as it is easy to blow one month's advertising budget in a day.. And one more thing, do not forget to split test your ads...

Good luck

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Charleskidd

17 years ago

Start with banners and if you decide to go into text ads, make sure you use long tail keywords.

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nettech

17 years ago

Only problem with Facebook is that it doesn't convert!

I agree with the general consencus here, go for long tail keywords and banners! Use exact and phrase match and use broad very sparingly.

Obviously, you'll need to keep the ad groups incredibly 'tight' by ensurting highky targetted keywords and ad copy only. You can also run ad scheduling but you may miss a whole lot of potential customers unless you know your target market comeons online at specific times.

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Zaheer

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trapp120

17 years ago

I've done $800 in profit a day off of $200 spend on FB. I'm glad some of my competitors feel it doesn't convert. I mean, why would it? You only have access to 250m people broken down by demographic

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TimScott

17 years ago

Originally Posted by trapp120

I've done $800 in profit a day off of $200 spend on FB. I'm glad some of my competitors feel it doesn't convert. I mean, why would it? You only have access to 250m people broken down by demographic

Alright smaty pants, How the heck do you get any ads approved in FB. I've tried numerous times, but my ads always get denied, I can't figure out what the hell they're looking for? Also, are you doin affiliate or CPA offers with FB?

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JoshuaG

17 years ago

Originally Posted by TimScott

Alright smaty pants, How the heck do you get any ads approved in FB. I've tried numerous times, but my ads always get denied, I can't figure out what the hell they're looking for? Also, are you doin affiliate or CPA offers with FB?

That's really strange. I just started advertising with facebook yesterday. I made my first ad last night and it was approved when I woke up this morning.

Did you read the "rules"?

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Paul2525thomson 17 years ago

Thats cool,

I never thought about using Facebook yet. How good is the tracking on that and stats and stuff?
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TimScott

17 years ago

Originally Posted by JoshuaG

That's really strange. I just started advertising with facebook yesterday. I made my first ad last night and it was approved when I woke up this morning.

Did you read the "rules"?

yeah, i read them, but still got no love.

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FBisMoney

17 years ago

Hey nettech,

Facebook converts bro, trust me. It's just a pain to get ads on it, and you really have to know your target demographics in order to get it to work. Sorry for semi-hijacking here. OP: As suggested, try doing some banners on the google content network otherwise target very specific long tail keywords, usually you can get those on the cheap.

Originally Posted by nettech

Only problem with Facebook is that it doesn't convert!

I agree with the general consencus here, go for long tail keywords and banners! Use exact and phrase match and use broad very sparingly.

Obviously, you'll need to keep the ad groups incredibly 'tight' by ensurting highky targetted keywords and ad copy only. You can also run ad scheduling but you may miss a whole lot of potential customers unless you know your target market comeons online at specific times.