Local Therapist Wants To Branch Into Online Services

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I have an existing client who wishes to expand their in-person mental health practice into online/video counseling.

They have a physical location, so having their site come up in the local results hasn't been an issue, but trying to compete for online-only services is something I'm new to. The market is obviously saturated with competing sites that target online-related keywords and concepts, so I'm at a bit of a loss of what phrases could be targeted that thousands of other providers aren't already.

Is this something other people have run into? If you've had a challenge like this, how did you handle it?
#branch #local #online #services #therapist
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  • Profile picture of the author Ace OfAllMedia
    You should Target people suffering from agoraphobia - not trying to be funny, you could well be the best ( and for many I'm sure the only) way that they can get any sort of Mental Health assistance... also, even though therapist psychiatrist etcetera might be saturated the concept of illegitimate online therapy session, online psychiatrist, long distance therapist, Skype therapist obviously I'm sure you can come up with better terms I'm simply speaking off-the-cuff at the moment, but you get my drift those are all Virgin Territory a clinical session like that that doesn't take place in person is not the norm so just think outside of the box a little bit and focus on the unique aspects and you can rank... And I can't say that I'm entirely convinced that that's the best idea in a clinical sense in practice necessarily in the long run LOL but that's none of my business and based on my own humble perception alone, but regardless the concept is more than fresh enough just focus on what makes her idea different and you will be fine
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  • Profile picture of the author dave_hermansen
    I would imagine that most short tail phrases within that field are ridiculously competitive. You need to look for longer tail phrases that you stand a chance of ranking for. In fact, I would probably look for question-based queries that I could answer. Google loves answers to specific questions and it is far easier to rank well for them.

    Answer The Public is a great, free tool for seeing the kind of questions people might be asking around any given search term. Another great one that definitely costs money is BuzzSumo's Question Analyzer.
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  • Profile picture of the author SEOptimization@1
    Hey Richard:

    Currently we are working for one Medical Client in New York and helping them to start SEO with long term keywords initially and gradually to jump on short tail keywords.

    Hope, that works for your client too.

    Steve
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  • Profile picture of the author fastreplies
    Originally Posted by Richard Cali View Post

    If you've had a challenge like this, how did you handle it?
    I would study LegalZoom and take some clues from them



    fastreplies
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  • Profile picture of the author tritrain
    There are a lot of free online resources. Is your client sure they want to compete that way? I know in the US that insurance usually does not cover video-therapy. I checked.

    If it is covered by insurance, then your client might be better off trying to compete locally for customers. It would be another feature that others may not be offering in the local area.
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