Singular Or Plural?

by Boris_yo

Posted: 16 years ago 14 replies

When i targeted keyword in singular and plural. What should i choose? Should i base my website around plural "wood tables" so for example people searching for "wood table" will also get to my site?

Maybe i should create 2 sites woodtable.com and woodtables.com so i will get traffic searching for "wood table" and "wood tables"?

In short should i create 2 websites (singular+plural) or one website with plural will be enough and will catch traffic searching for singular?

#plural #singular

Tommo2007 16 years ago

I would say pluralise. I've recently starting working for a company that creates on-line business directories and pluralisation is a huge part of what they do. On that basis I say pluralise. Best of luck to you.
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- kingside 16 years ago
  
  Use keyword research tools to check both. Always cross-check your results (make sure both keyword tools provide the same results). There's no single answer to this question because it really varies from term to term.
  
  Look for keywords where the singular gets a ton of searches but everyone is optimizing for the plural, then grab the exact match domain and you should be set.
  
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amerigo 16 years ago

I have the best experience with singular within the domain name, plural in the path, plural in the h1 header, and singular in the first sentence of the first paragraph under the h1 header.

Using this method, I am able to rank for both.
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lanta99 16 years ago

Plural.

Think about it this way, if you website is woodtables.com and someone searches up wood table or wood tables, your URL is highlighted.

However, if you website is woodtable.com and someone searches up wood table and wood tables, your URL would only be highlighted for the term wood table.

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~George
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- dburk 16 years ago
  
  Hi Boris_yo,
  
  The first rule in SEO is that search engines rank web pages not websites. When you say "website" you are implying that you will have more than one web page. There is no limit to how many pages your website has and therefore no limit on how many different keywords your website can target.
  
  Create pages on your website that are optimized for each variant of your keyword and as many more related keywords that you can find.
  
  If you are focusing on the keyword in your domain name, I would register both the singular and plural versions if they are available. You can redirect traffic from one to the other. Do a quick check in AdWords keyword tool to see which version of the keyword has the most volume of searches and use that one for your domain. In most cases the plural will be better because it often implies commercial intent.
  
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  Boris_yo 16 years ago
  
  Thanks for answers.
  
  If i redirect traffic from one domain to the other (example:woodtables.com to woodtable.com) then i won't get exact match in Title, Description And Content when i search in Google.
  
  What i mean is this: if i search for phrase "wood tables" then i will see it only in URL. What i will see in Title and Description will be "wood table" since woodtables.com redirects to woodtable.com
  
  Thanks
  
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  paulgl 16 years ago
  
  Someone said best above.
  Websites are ranked, not domains.
  You are under the false assumption that wood tables in the url matters.
  Since wood tables (and wood table for that matter) are pieces of
  furniture, when doing a search for either, probably a furniture company
  without wood table in the domain is outranking everything. And probably
  a couple of pages deep. Do a search on google for wood tables and
  find out.
  
  I've said it before and I'll say it again. The most important part of
  getting a website ranked is what you do for SEO as far as the site
  goes. The url is secondary. In the top 10 for google for wood tables?
  Nary a site with wood table in the domain.
  
  In fact, I'd say the url is not even that important. A great domain
  does not mean squat if there is nothing to back it up.
  
  You could have a domain like greenteadesign.com and rank high
  for wood tables. Oh! They already do. #2 behind target.com.
  
  Paul
  
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  Joshua.E1 16 years ago
  
  I would go for the one that has the most volume. That being said, some said that the opposite may have a higher conversion instead.
  
  Whatever I do, I would use Keyword Research Pro to find out the volume and competitiveness of the keywords I am targeting.
  
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  mattlaclear 16 years ago
  
  Keep in mind when you're doing your seo research that prospects who search "wood tables" might be looking for something totally different than someone searching "wood table".
  
  The folks searching the plural form may actually be looking for a table to purchase. So they use the plural because they want to choose from a selection of tables. While someone searching "wood table" in the singular form might just be searching for a way to care for their existing wood table.
  
  So if you're a vendor selling tables I would say go with the plural form. If you sell cleaning supplies for wood tables I would suggest going with the singular.
  
  The goal is to draw in the precise type of prospect you're looking to sell to. Drawing anyone other than that would be most unoptimized for all parties concerned.
  
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Cecille20 Banned 16 years ago

[DELETED]

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- paulgl 16 years ago
  
  Originally Posted by Cecille20
  
  Seems wood tables is the no.4 top searches.I hope it might help
  
  If that's true, and there is no top ten result with wood tables in domain, quotes
  or not, and greenteadesign.com still tops out, case closed.
  
  Paul
  
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  JohnSuitcase 16 years ago
  
  I realize this is an old thread, but I just was looking at the related domains, and it seems that all of the 'woodtable' domains are just parked, so they would not rank well.
  
  In my (admittedly limited) experience, most search engines will give a keyword-domain match high precedence, if the site is at all well-designed, and related to the keyword. Parked domains don't get listed, of course.
  
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ShopZipCode 16 years ago

What's more important is to have your site SEO friendly. This will be useful when search engines crawl your site.
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- Boris_yo 16 years ago
  
  Cheers for answers guys.
  
  Thanks
  
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