I'm following 2 listings by the same seller. Someone just posted in the comments, for 1 of the listings, that the seller is adding google analytics code twice, doubling the page view numbers, and this also drops the bounce rate number.
I checked the other listing, and sure enough, the site is doing the same.
Now, someone mentioned that it shouldn't matter as all that matters are the unique views.
I think it matters, what do you think?
Also, could this be an honest mistake? Is this common, I don't want to go accusing someone of massaging the numbers if this could be just a mistake.