Adding location to keyword?

9 replies
  • SEO
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Hello,

I'm new to SEO and experimenting a little bit with keywords. I'm helping out a business that focuses on local clients only - it's a martial arts studio in Los Angeles. As such, should I be focusing more on keywords that include the specific area like "martial arts studio Los Angeles" (this is just one off the top of my head, not necessarily one I'm using) or would general keywords like "martial arts studio" still work?

From my experience, if I'm in LA and I google "martial arts studio" it will provide me with local martial arts studios and not necessarily one in NY for example. I'm not sure if this means that I don't need to include the location in the keyword or if it even makes a difference.

Appreciate any insight.
#adding #keyword #location
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  • Profile picture of the author expmrb
    If you are in a big City then adding it in your keywords always helps. You get the local audience.
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  • Profile picture of the author Blakers1
    For a local retail business, I'd include the city on the end of each and every keyword I target.

    You might also want to use the Google Keyword Planning Tool to find related phrases you haven't thought of yet.
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  • Profile picture of the author Rob Harris
    I'd target the local keywords first. They'll be less competitive as well. Add in semantic keywords that are generally related to the pages/website, that'll help boost rankings anyway.
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  • Profile picture of the author ZachAttack09
    So google doesn't automatically localize the search for you, then? I've been finding such mixed answers in the past few days! All the posts I've read (after posting this question) say that it does, but then I come back to this post and all 3 of you guys have recommended adding cities.

    My plan before I came back and saw these responses was to have the general keyword (i.e. martial arts studio) be the primary keyword and then have a secondary keyword like "martial arts studio los angeles" on the same page.

    Now I'm not quite sure what to do
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    • Profile picture of the author DABK
      Yes, Google localizes the search for you, the searcher, not the site owner.

      It needs to know your site is for Los Angeles to show its pages to people in Los Angeles. You're assuming that mere location is enough for it to do that. But you're not the only such business in Los Angeles.

      Originally Posted by ZachAttack09 View Post

      So google doesn't automatically localize the search for you, then? I've been finding such mixed answers in the past few days! All the posts I've read (after posting this question) say that it does, but then I come back to this post and all 3 of you guys have recommended adding cities.

      My plan before I came back and saw these responses was to have the general keyword (i.e. martial arts studio) be the primary keyword and then have a secondary keyword like "martial arts studio los angeles" on the same page.

      Now I'm not quite sure what to do
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  • Profile picture of the author YourGoToWriter
    Hi, there!
    I agree that localizing keywords helps in boosting your ranking. I suggest you have "martial arts studio in Los Angeles" as your primary keyword. Then, your secondary keywords should be ones relevant to martial arts, your website, or the unique features of your studio.

    Leah
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  • Profile picture of the author gainerp
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    It's an advantage and it also helps your website in easy indexing.
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  • Profile picture of the author findassignment
    You target the local audience better by adding the location in your keyword.
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  • Profile picture of the author Beginnersblog
    As per my experience, first, you need to make your page search engine friendly. For that, learn local SEO.
    Local SEO is the way to boost your business locally. for best practices, you need to know these things
    1. Create your "Google my Business" profile
    2. track your business competitors to discover the new strategies
    3. Create a blog panel on your business website, because Google prefers the website having a list of great content.
    4. Put the competitor's website URL in Google keyword planner tool and see what targeting keywords they are using to grow their business.
    5. Use specific keywords upon which you are planning to rank your business. For example, your business keyword is "martial arts studio". Then go to google and see the SERPs pattern and try to research what people are looking for. Then follow the keyword intent and use those keywords to rank your business.
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