I'm new to SEO and experimenting a little bit with keywords. I'm helping out a business that focuses on local clients only - it's a martial arts studio in Los Angeles. As such, should I be focusing more on keywords that include the specific area like "martial arts studio Los Angeles" (this is just one off the top of my head, not necessarily one I'm using) or would general keywords like "martial arts studio" still work?
From my experience, if I'm in LA and I google "martial arts studio" it will provide me with local martial arts studios and not necessarily one in NY for example. I'm not sure if this means that I don't need to include the location in the keyword or if it even makes a difference.
Appreciate any insight.