for SEO - does it matter if a blog is done inside my own e-commerce site or in wordpress???

by lowead
7 replies
  • SEO
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for SEO - does it matter if a blog is done inside my own e-commerce site or in wordpress???

Please let me know.
#blog #ecommerce #inside #matter #seo #site #wordpress
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  • Profile picture of the author expmrb
    As long as you have a clear navigation I don't see any problem.
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    SEO Motionz Forum & Blog- Digital Marketing Forum & Blog,
    Forum Management & Promotion, SEO Tips, Money Making tips etc.
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  • Profile picture of the author SEOptimization@1
    Wordpress is good for Blogging purpose as this is SEO Friendly CMS and it helps in Optimizing your blogs in Google and getting traffic to your website.
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  • Profile picture of the author salimhm01
    I suggest that you make a sub-domain for your blog.
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  • Profile picture of the author dave_hermansen
    This is a debate that has gone on forever. I, and many other people, believe a blog will always do more good as a folder (subdirectory) within your own website. This is because links to that blog will help the domain's authority and the domain's authority will help the blog.

    A subdomain is treated, for the most part, as a separate entity from the main domain, so there will be no "juice" automatically transferred between the two.

    Having it as a lone entity, separate from the website, is the same as having it as a subdirectory. Sure you can link to it but it's not the same.

    Rand Fishkin - https://moz.com/blog/subdomains-vs-s...teboard-friday

    Neil Patel - https://www.youtube.com/embed/xZAM1l8cxbs

    Eric Enge - https://www.stonetemple.com/subfolde...sites-and-seo/

    Eli Schwartz - https://www.searchenginejournal.com/...-cctld/226545/
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    StoreCoach.com - FREE TRAINING - Learn How to Build Your Own eCommerce Website
    My PROVEN ecommerce process, as seen on: Fox Business News, the NY Times & Flippa
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    • Profile picture of the author dburk
      Originally Posted by dave_hermansen View Post

      This is a debate that has gone on forever. I, and many other people, believe a blog will always do more good as a folder (subdirectory) within your own website. This is because links to that blog will help the domain's authority and the domain's authority will help the blog.

      A subdomain is treated, for the most part, as a separate entity from the main domain, so there will be no "juice" automatically transferred between the two.

      Having it as a lone entity, separate from the website, is the same as having it as a subdirectory. Sure you can link to it but it's not the same.

      Rand Fishkin - https://moz.com/blog/subdomains-vs-s...teboard-friday

      Neil Patel - https://www.youtube.com/embed/xZAM1l8cxbs

      Eric Enge - https://www.stonetemple.com/subfolde...sites-and-seo/

      Eli Schwartz - https://www.searchenginejournal.com/...-cctld/226545/

      Hi dave_hermansen,

      I will respectfully argue that your main point is not entirely valid. I have been at this a long time, longer than most the people you are citing, and I can say that I, along with many Googlers hold the opposite viewpoint.

      The core function of a search engines is not to rank websites, it is to index and rank individual web pages. Domain authority is a myth promulgated by Rand Fishkin, and he has, at points in the past, published articles that admit that he was wrong about the concept of domain authority. There is no domain authority at Google, only page authority. Search engines do not index and rank websites, they index individual web pages.

      That's not to say that search engines like Google do not recognize the homepage of a website, or that multiple pages are indeed from the same website. They only use that information to consolidate listings, not as a signal for ranking pages.

      The thing that throws people off, I believe, is that they mistake the tendencies for webmasters to not link across separate domains, treating them as separate silos, as evidence that link juice does not pass across domains as it does within the confines of a website. That's simply not true, if webmasters link across domains the exact same way they would within the same domain they see the exact same results. Actual test data reveals the basic truth in all cases.

      Sadly, some well known people like to keep the myth going, or are just too lazy to use empirical evidence when they have anecdotal evidence that seems to suggest otherwise. If they were faithful to real marketing science they would dig a little deeper to find the truth, but it is just so much more fun to keep the myth alive, after all they are making a lot of money off of promulgating that myth.

      The fact is in every single case that is cited in your examples the linking was not replicated the same way or there were other major contributing factors that accounted for 100% of the outlier anecdotal evidence. If what is being suggested were true it would be clearly measurable across a broad range of websites, yet it isn't, and there has never been a credible case supporting that theory that I have even heard of in all this time.

      So no credible case, no empirical evidence, it cannot be considered true science, and falls squarely into the myth category. That's my opinion, and I'm sticking to it until I see empirical evidence to suggest otherwise. Wanting it to be true doesn't make it so, real measurable empirical data is what makes it scientifically true, until such time it is a theory, or at this point, I think it fair to call it a myth because so many seem to actually believe in it as a truth rather than theory. Wanting it to be true does not make it so.

      If you ever get your hands on empirical evidence that suggest domain authority exists outside the scope of individual page authority I am eager to see it. Until then I will respectfully call it unproven theory that lacks supporting evidence,and to those the believe, even in the absence of that evidence I will refer to as Cargo Cult Scientist.

      Respectfully,

      Don Burk
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      • Profile picture of the author dave_hermansen
        Many valid points. Except for maybe two ...

        I challenge anyone to replicate the internal linking structure of one site on another. It cannot be done. If it could, they'd have the same domain name.

        I wonder how many people here think that if they tossed up a brand new website today and put a product page on it at the same exact time Amazon put the same exact words on a new product page, that the product page on both sites would rank equally.

        Finally, no true science can ever exist with SEO. With hundreds of ranking factors, many of which have never been disclosed, at least fully, there is no solid proof of anything. One can always argue that everything in SEO is nothing but speculation and correlation. Even the notion that there is no such thing as "domain authority" (or whatever term one wants to use for the power that major brands clearly seem to have). I'd like to see someone prove that major, well known domains have no better chance of getting a new page ranked than a brand new, never heard of before website. I mean, if you're going to demand proof that a domain has influence over its other pages, surely you have irrefutable proof that it doesn't.

        Anyway, to the OP, Don Burk is saying go for it. Put your blog anywhere you want. You'll have no problems at all replicating the linking structure of the other site on that blog. Pretending it is possible, I just gotta wonder why you would go through the hassle?
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  • Profile picture of the author Aaden Taylor
    WordPress is better for blogging website because it's more user friendly as well as search engine friendly.
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