Behind the Perfect Backlink. What Makes a Link Worth Getting?

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  • SEO
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Backlinks. The backbone of any solid SEO campaign.

But they're not all created equal are they?

And SEO isn't the same as it was a couple years back.

So what makes a good backlink in 2018? And more importantly, are you wasting your time and money on links that aren't really all that much worth getting?

Here's an overview of what matters:
  1. An Open Pipe
  2. Context and Placement.
  3. Relevance
  4. Referring Domains of linking site/page
  5. Authority
  6. Anchor text
  7. Traffic

Read more on what makes the perfect backlink in 2018 on Warrior Forum Learn!
#link #makes #perfect backlink #worth
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  • Profile picture of the author Enfusia
    Sorry, but I have to agree.

    You're just baiting people to click on your signature link.

    Stop that.

    Patrick
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    • You don't have to click anywhere but in the link to read the post... inside WF itself just tryna add some value here
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  • Profile picture of the author KylieSweet
    I would recommend to the OP that instead of baiting other members from his signature why don't she/he discuss it on this thread for us to make engagements.
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  • Profile picture of the author Gabriel
    Administrator
    Hold 2 second... so let me get this clear... Alejandro send us 2 amazing articles about SEO, I have been doing SEO for 10 years and his content it's awesome.

    Seriously Awesome.
    Solid understanding of SEO, and generous enough to send us articles that can help anyone in this group...

    And you are batching him like that?

    I don't see any issue here.

    If you provide value to Warrior.... go Wild self promoting the content you are providing to the community.
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    • Thank you so much Gabriel for your words, they mean a lot =)
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    • Profile picture of the author patadeperro
      Originally Posted by Gabriel View Post

      Hold 2 second... so let me get this clear... Alejandro send us 2 amazing articles about SEO, I have been doing SEO for 10 years and his content it's awesome.

      Seriously Awesome.
      Solid understanding of SEO, and generous enough to send us articles that can help anyone in this group...

      And you are batching him like that?

      I don't see any issue here.

      If you provide value to Warrior.... go Wild self promoting the content you are providing to the community.
      Hi Gabriel, today is the second time that you and me find each other in the opposite sides of the discussion I am going to tell you why we are questioning Alejandro:

      a) I do understand you want to push this new "Learn" section in the warrior forum (an article directory that will increase the WF traffic) and since Alejandro is posting an article there you are trying to encourage him, BUT Who is Alejandro and Why should I listen to him? I saw the only public informiiton I have about him (his public profile) and I see he started his user in the warrior forum this year, he has 5 posts (4 of them in this thread) he gave thanks once and he received 1 Thanks..... that IMMEDIATELY makes me suspicious, and I see he has a signature in his profile Is it possible he is jus posting whatever to make me click on his signature? you need to understand that many of us have done ALL THE TRICKS on the book, have ben banned form several places, we know how the game is played..... so get your conclusions.

      b) Before (and I am not going to enter in an old debate about if the old warrior forum was better or not) each sub section had people who earned their respect here it was Mike, Yukon, Paul, and many others, that used to post something, increase their post counts, help people and THEN.... they had the authority to push things, they were able to "earn" that right, if you want people to start spamming every section with cheap post... be my guest (in reality I am your guest lol)... but remember .... you bought a forum with certain culture, that attracted certain people for certain behaviours, distinguishing the behaviours that were toxics from those that made the forum grow it is the real challenge, but spamming seems to be a nasty habit.... and this seem spammy to me, but it is your forum and enforece the rules you want and enforce the behaviour you want.

      I "know" Enfusia from other threads, search my thread where I taugh about how to get more than 40k on reddit, so I am in this with him.

      Respectfully
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  • Profile picture of the author affmarketer101
    Very thorough and insight article about backlink.
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  • Profile picture of the author Mike Anthony
    The aricle is decent enough. Nothing ground breaking but decent. Patadeperro is correct though. Its historically corrrect that through the years, even recently, a post with self promotional links back to your own site was considered spammy or self serving.

    every community has its ways of assessing reputation and reliability based on participation so there is some wonder about someone new being able to do what many of us have not been able to do. We've even had threads deleted for matching too closely to what was in our sigs (NOT EVEN in the post itself).

    I don't think this thread is for that but some clarification might help. I did nott know the rules had changed. I'm not against links in threads as I frankly thought the history was abit anal. I just want to know if these priveleges are now for all threads and members or are limited to certain people and places. I won't lie like some have - traffic compensation to my own sites did affect my level of contribution. I am a marketer with a family.

    SO lets be clear here Alejandro Meyerhans. Decent article. You've done nothing wrong. This has more to do with history and privIleges in the past that perhaps we just need to get used to. It has nothing to do with you.
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    • Profile picture of the author patadeperro
      Originally Posted by Mike Anthony View Post

      The aricle is decent enough. Nothing ground breaking but decent. Patadeperro is correct though. Its historically corrrect that through the years, even recently, a post with self promotional links back to your own site was considered spammy or self serving.

      every community has its ways of assessing reputation and reliability based on participation so there is some wonder about someone new being able to do what many of us have not been able to do. We've even had threads deleted for matching too closely to what was in our sigs (NOT EVEN in the post itself).

      I don't think this thread is for that but some clarification might help. I did nott know the rules had changed. I'm not against links in threads as I frankly thought the history was abit anal. I just want to know if these priveleges are now for all threads and members or are limited to certain people and places. I won't lie like some have - traffic ompensation to my own sites did affect my level of contribution. I am a marketer with a family.

      SO lets be clear here Alejandro Meyerhans. Decent article. You've done nothing wrong. This has more to do with history and privIleges in the past that perhaps we just need to get used to. It has nothing to do with you.
      Hi Myke, long time no see you, I wanted to mention you as well in my post but I could not remember how your username was written, I think it was more than clear that nobody is attacking Alejandro, you need to get a thik skin to be in the game,, nice to see you aroung.
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      • Profile picture of the author Mike Anthony
        Originally Posted by patadeperro View Post

        Hi Myke, long time no see you, I wanted to mention you as well in my post but I could not remember how your username was written, I think it was more than clear that nobody is attacking Alejandro, you need to get a thik skin to be in the game,, nice to see you aroung.
        Hey Pat i've been round now and then. Hope all is well with you. I didn't mean to imply you were attacking Alejandro. I know where you are coming from. Just clarifying to him that the objections are and were not personal but based on whats been the norm here.
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    • Hey Mike, I appreciate your comment man. You're right, I'm a newcomer to the forum and well, not knowledgeable of its traditions or history.

      Hope to stay around for a while, I see many knowledgeable marketers here that I too can learn from

      cheers!
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  • Profile picture of the author Gabriel
    Administrator
    Once again, my issue has nothing to do if you

    1) Agree with the article
    2) or not

    If you don't agree... awesome. Learn is 100% open for you guys to discuss, in fact I loved how Mike Anthony takes each article and puts his points clears and states if he likes it, or not, if he agrees or not...

    But what I will not accept is when you bash people because they are posting content.

    if the only way you are going to reply to an article is like the way PataPerro replied with a :

    Can we please stop posting this garbage over and over again,


    Then I'm happy to step in.

    The doors of the forum are open for decent discussion. But not for people bashing any contributor.
    if you disagree, tell us why you don't agree ...

    But please don't frame with one sentence a full article.
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    • Profile picture of the author patadeperro
      Originally Posted by Gabriel View Post

      Once again, my issue has nothing to do if you

      1) Agree with the article
      2) or not

      If you don't agree... awesome. Learn is 100% open for you guys to discuss, in fact I loved how Mike Anthony takes each article and puts his points clears and states if he likes it, or not, if he agrees or not...

      But what I will not accept is when you bash people because they are posting content.

      if the only way you are going to reply to an article is like the way PataPerro replied with a :

      Can we please stop posting this garbage over and over again,


      Then I'm happy to step in.

      The doors of the forum are open for decent discussion. But not for people bashing any contributor.
      if you disagree, tell us why you don't agree ...

      But please don't frame with one sentence a full article.
      Well Gabriel it seems the post you PM me about, is the same one I made the public comments about, so lets rephrase and give the proper context, I wrote:

      "Can we please stop posting this garbage over and over again, use the report button, this is the low quality post we need to ban."

      and you answered:

      Enlight me how is this a low quality post?

      I think I already did in the previous answer, but low story short the post have been evaluated as low quality because the guy is putting a "sneak peak" of the content and they want us to go some where else, that USED to be bad practice in the forum, NOBODY is bashing people, we are bashing the technique he is using, if you want to share something post it here and it will be openly evaluated, don't send me somewhere else.

      I stand my ground on my original message, BUT if you tell me that NOW those are the rules, people is allowed to post just a little content with backlinks to their sites or specifically to the "learn section" where (it seems) we can have backlinks (dofollow) to our website, then it is up to me to abide and follow the rules or leave, nothing else.

      Once I have attacked the practice it used to be considered SPAM and almost a bannable offense, I will say I don't like the new practice to promote now, because this will bring even more low effort post, BUT I am just a guest here.

      Now EVEN if Alejandro would have posted the content of his article here, I would have considered low quality and I would have recommended for him to use Google to find a better response within the Forum (the main idea is to bring topics to debate and new points of view, new techniques, new processes, when I still see post talking about PR and several answers with no control I get sad), there used to be an entire sticky post about onsite, and offsite best practices and those questions/informations were out of the table when starting a thread, what interesting or new information he is bringing into the table? or just because he is adding images that is quality? he talks that nothing beats an editorial backlink, really? somebody should tell that to the adult tubes that have thousands of backlinks from footers, (search those terms to see the discussions we had with Yukon about it), he talks about the "Authority of the site" but NEVER defines such authority, so if I crawl several pages and I found 2 domains that used to be from political parties that do not exist anymore BUT have several backlinks, just because nobody remembers them does that mean they have no authority? (search the discussions between the two Mikes about how to define the authority on the sites), I work on the adult industry so I know truth from fiction, the article is not bad, but low for the quality standards I like to see in the forum, BUT if those are the new rules, you will see me very soon increasing my posting count .

      TLDR: To me this is still low quality content, I don't agree with, I report it, BUT this seems to be the new way to work around here.
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  • Profile picture of the author ryanbiddulph
    Hi Alejandro,

    Excellent article buddy. Loved it.

    I see great backlinks happening organically, over time, with patience and persistence and value adding and genuine connecting being the fuel that leads to the sweet backlink.

    All folks who get pretty cool links on Blogging From Paradise earned the links by improving their skills, by creating helpful content and by promoting me without looking for anything in return....said folks keeping at it for months and years.

    On the flip side, I earned links on Richard Branson's Virgin Blog, Forbes, Fox News, Entrepreneur, Positively Positive, Neil Patel's site and on John Chow's site too. Toss in all the top blogging tips blogs featuring me, and honestly; it's just a guy giving years of his life to writing, helping, promoting other bloggers and being detached from the outcomes of the process.

    Thanks for sharing my friend.

    Ryan
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  • Back-link of any website should be relevant and boost your website reputation. Various SEO expert only focus on variable their link and their anchor text. All backlink should be freelance according their category, what they offer.
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  • Profile picture of the author naeemak01
    Everybody saying same thing

    Relevancy
    context etc

    But tell me one thing how should we use anchor ? If a Keyword difficulty 40 then how many guest posts we need?
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    • KD is bollocks. No one knows how many backlinks you need unless you manually export all the links pointing to the top 3 (and even then there are links you won't see) and make an agreggate of the amount of links and their anchor profile.

      Mr Diggity has a complete post about that "how you should choose your anchor text starting now" good read, google it.
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  • Profile picture of the author yukon
    4) Canonical: We could get very technical with canonicals, but to put it simple, they're a 301 redirect for bots only.
    No.

    A canonical tag isn't even remotly on the same level as a 301 redirect.

    A canonical is only a recommendation for telling Google a similar URL/page is the content source.

    In order for Google to find a canonical they first have to land on the HTML webpage. By the time Google lands on the HTML page where the canonical is located they've already looked at the HTTP header.

    The first thing Google does when following a link is look at the HTTP header. The HTTP header is where a 301 is found. A 301 will force Google to another URL. A canonical will never force Google to do anything.

    Canonicals are ok to use but you need to understand their purpose and again, it's only a suggestion for the bot to consider.
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    - Shakin -
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    • "to put it simple..."

      I cover canonicals on the off-page SEO guide I reference. I didn't thought worth going into the level of detail you did (although I thank you for doing it here ) since a canonical isn't the type of link we were really talking about here.
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  • Profile picture of the author yukon
    4) Footer: These are links that are placed on navigation menus or "recommended/sister pages" kind of menus inside the footer, as well as "signature" links (think of Powered by XYZ kind of links) they pass little to no juice. They're normally sitewide so be brutally careful with your anchors.
    No

    Back when PR was public I proved here on WF that footer links passed authority just like any other good/followed link. I have no idea If the old WF threads still exist but I do know nothing has changed with footer links in 2018, they still pass authority.

    Test it yourself, build optimized followed footer links, If they're strong pages/URLs they'll rank other pages. The fact that they're footer links is irrelevant for SEO.

    This assumes you're not a Louis Vuitton spam king.
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    - Shakin -
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  • Profile picture of the author patadeperro
    Originally Posted by Alejandro Meyerhans View Post

    Backlinks. The backbone of any solid SEO campaign.

    But they're not all created equal are they?

    And SEO isn't the same as it was a couple years back.

    So what makes a good backlink in 2018? And more importantly, are you wasting your time and money on links that aren't really all that much worth getting?

    Here's an overview of what matters:
    1. An Open Pipe
    2. Context and Placement.
    3. Relevance
    4. Referring Domains of linking site/page
    5. Authority
    6. Anchor text
    7. Traffic

    Read more on what makes the perfect backlink in 2018 on Warrior Forum Learn!
    Originally Posted by Mike Anthony View Post

    The aricle is decent enough. Nothing ground breaking but decent. Patadeperro is correct though. Its historically corrrect that through the years, even recently, a post with self promotional links back to your own site was considered spammy or self serving.

    every community has its ways of assessing reputation and reliability based on participation so there is some wonder about someone new being able to do what many of us have not been able to do. We've even had threads deleted for matching too closely to what was in our sigs (NOT EVEN in the post itself).

    I don't think this thread is for that but some clarification might help. I did nott know the rules had changed. I'm not against links in threads as I frankly thought the history was abit anal. I just want to know if these priveleges are now for all threads and members or are limited to certain people and places. I won't lie like some have - traffic compensation to my own sites did affect my level of contribution. I am a marketer with a family.

    SO lets be clear here Alejandro Meyerhans. Decent article. You've done nothing wrong. This has more to do with history and privIleges in the past that perhaps we just need to get used to. It has nothing to do with you.
    Originally Posted by ryanbiddulph View Post

    Hi Alejandro,

    Excellent article buddy. Loved it.

    I see great backlinks happening organically, over time, with patience and persistence and value adding and genuine connecting being the fuel that leads to the sweet backlink.

    All folks who get pretty cool links on Blogging From Paradise earned the links by improving their skills, by creating helpful content and by promoting me without looking for anything in return....said folks keeping at it for months and years.

    On the flip side, I earned links on Richard Branson's Virgin Blog, Forbes, Fox News, Entrepreneur, Positively Positive, Neil Patel's site and on John Chow's site too. Toss in all the top blogging tips blogs featuring me, and honestly; it's just a guy giving years of his life to writing, helping, promoting other bloggers and being detached from the outcomes of the process.

    Thanks for sharing my friend.

    Ryan
    Originally Posted by yukon View Post

    No.

    A canonical tag isn't even remotly on the same level as a 301 redirect.

    A canonical is only a recommendation for telling Google a similar URL/page is the content source.

    In order for Google to find a canonical they first have to land on the HTML webpage. By the time Google lands on the HTML page where the canonical is located they've already looked at the HTTP header.

    The first thing Google does when following a link is look at the HTTP header. The HTTP header is where a 301 is found. A 301 will force Google to another URL. A canonical will never force Google to do anything.

    Canonicals are ok to use but you need to understand their purpose and again, it's only a suggestion for the bot to consider.
    As the article says the best way to rank are backlinks that is why I use https://www.linksspy.com this tool help me to identify which links my competitors are using and which ones are helping them to rank, take a look at it.
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