Example of Great Landing Page!

Here is something you can read about for creating a successful landing page.

By the way, I see that your web page is more of a squeeze page rather than a landing page.

Have to agree, it's a great "looking" page, but unfortunately, looks and appeal don't lead to conversions (that often)... you've gotta smash those psychological levers to get people to act.

Direct their attention, reduce distractions and guide their actions. Good luck and kudos so far... clever domain name btw, good job

As always I thank all of you who replied to my post but I still am waiting to see an example of a good landing page. Maybe I am just missing the point. Most landing pages I see have generic pictures and look pretty simple. Is simple better? I am going to make some updates on my page and clean it up. But I must say it does look at lot better than many of the other things I have seen that are out there! However the conversions are not there. Man this internet marketing stuff is hard. I mean really the application is in there face and it seems pretty obvious what we are offering. Why do you have to make the call to action so in your face? I will re work the site in the morning and post it back up hopefully I can nail it this time around.

Just did some updating to the page wanted to know what you guys think. Changed the submit and also the main header. Also changed some of the font. Let me know Forgive and For Debt


Thanks

SYD

There are many problems with your page but let me touch on some of the main problems

Your sales copy is important, but even if you have the best sales copy ever wrtten, will it be as persuasive to me if I read it out of order?

The layout of the page is definitely one of the biggest problems. I find it very confusing. What am I suppose to read first? second? third? Unsupervised thinking leads to poor conversions. Too many choices no clear direction in what I should read first on the page. I think most folks will hit the back button within two seconds after landing on a page like this, it's just easier find another page with a little more clarity in the offer.

People respond different when you engage them in a conversational style. Persuation is a conversation that takes place in the readers head. You have a bunch of boxes with snippets of information but your sales copy never attempts to engage me in a conversation.

Your call-to-action and your offer form are inconsistant. If you are offering a free tip sheet why do I need to give you "Best time", "cell phone" or "amount of unsecured debt". This seems inconsistant and confusing to me, it's as if your form is for a different offer than what you wrote in your call-to-action.

Your landing page is in need of a radical redesign. Here are my suggestions to improve your landing page:

• Remove the navigation from the top of the page.
• Remove the animated banner
• Change the layout to a single column
• Use your font size and color to draw the readers eyes to what you want them to read first.
• Write a headline that promises a specific tangible benefit.
• Write a sub headline that draws the reader into the first paragraph.
• Engage the reader in a conversational style.
• Write a paragraph that describe the problem your offer will solve
• Write a paragraph that tells how your offer specifically solves their problem
• Write 2-3 bullets that empasizes the emotional benefit of your offer.
• Write a paragraph or two that describes specifically why I should choose you over other options.
• Write a call-to-action that promises a specific tangible benefit
• Create a form that collects the minimum information consistant with your offer
• Create a submit button that is labeled with a benefit not just the word submit
• Select you single most compelling testimonial and place next to your offer form.
• Place your credibility symbols immediately below your offer form

Keep your sales copy short and to the point, this is a lead generation page and long sales copy does not work as well for lead generation.

Naturally there are a lot more details that should be addressed, but this should be enough to get you well down the path toward a landing page that will get conversions.

Once you have a page that works you can begin optimizing by testing variations of key elements like headlines, call to actions, etc.

Really guys i appreciate all of the feedback. It is amazing that we have the ability to all help each other. Makes you wonder how how people ever accomplished anything. I am taking all of your remarks (I don't mind the criticism). I am looking to put together a successful campaign. I am going to keep working them and will keep all of you updated. If anyone would like to chat about any future projects please pm me. Again thank you.


Thanks


SYD