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SEO and Dynamic vs. Static URLs

by webatomic
9 replies
  • SEO
    • |
I've always assumed that dynamic URLs should be re-written as static if possible for SEO purposes. Then someone forwarded me these articles on Dynamic vs. Static URLs and I was curious what you guys thought.

http://searchengineland.com/080923-090542.php

Official Google Webmaster Central Blog: Dynamic URLs vs. static URLs

Can I continue to build backlinks and do SEO on dynamic URLs just as if they were static pages?
#dynamic #seo #static #urls
  • Profile picture of the author tameem
    for building SEO website just look at google how they count url and follow their instructions
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  • Profile picture of the author webatomic
    Sorry, ya lost me. Follow Google's instructions on what? where?
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  • Profile picture of the author timpears
    Way back in my distant past, I had some SEO done on a site that was done with ASP (I think that was the name). They were pages that were generated from a data base and none of the pages actually existed until someone clicked the link.

    I may not be saying this exactly right as I am not sure I ever understood it that well. But all the data for the pages was entered into a data base and the forms were pulled from a Microsoft data base to dynamically generate the pages. I paid a feller some outragous amount of money to do some work and I got my site listed in the first few page or so for some key words I chose with his help. Unfortunatly I didn't know what the hell I was doing so I wasted my money. I did get my site listed as promised. I think I might have actually made a sale. But I didn't know my butt from a hole in the ground about that kind of stuff then. But to answer your question, I believe it can be done.
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    Tim Pears

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  • Profile picture of the author Marcel Hartmann
    Just build backlinks to the page that generates the dynamic page. So build backlinks to site.com/email.php, not site.com/email.php?zx=488ue1tll54w&shva=1#inbox. Google won't index the latter; it'll get an error when it crawls it, because that particular URL is based on a session.

    You can build backlinks to pages like site.com/product.php?id=xbox360 as the php parameter in this case won't change. This is how I understand it, anyway.
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    • Profile picture of the author webatomic
      Originally Posted by Marcel Hartmann View Post

      Just build backlinks to the page that generates the dynamic page. So build backlinks to site.com/email.php, not site.com/email.php?zx=488ue1tll54w&shva=1#inbox. Google won't index the latter; it'll get an error when it crawls it, because that particular URL is based on a session.

      You can build backlinks to pages like site.com/product.php?id=xbox360 as the php parameter in this case won't change. This is how I understand it, anyway.
      Yeah, I'm talking about URLs like:

      http://www.mysite.com/event.aspx?eventID=48325

      I mean technically I don't know if you'd even call it a dynamic url, since it won't change, it's just not one that's "seo-friendly" I guess.
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      • Profile picture of the author joedyndale
        Technically, those kinds of URL's are static, but they point to dynamic web pages. Only in certain cases will the URL have any impact on your ranking (with the actual domain name being the most significant factor by far).

        These kinds of links are often misleadingly called "search engine friendly". A better name is "human readable". Changing such a URL only has the benefit of making it easier to remember for a human being, or if only the URL is visible somewhere it will give the potential visitor a hint as to what the page is about. But where do you only see a URL these days? They're always wrapped in a link with the link text being what's visible.

        To sum it up: For SEO-purposes, what a URL looks like is completely irrelevant. It's what the URL points to that matters. The page it points to has to be indexable. Pages that require an active session (i.e. you have to be logged in to see it) are not indexable.
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      • Profile picture of the author 7_8_shortcuts
        Originally Posted by webatomic View Post

        Yeah, I'm talking about URLs like:

        http://www.mysite.com/event.aspx?eventID=48325

        I mean technically I don't know if you'd even call it a dynamic url, since it won't change, it's just not one that's "seo-friendly" I guess.
        Yes, this kind of url should work just fine. I am looking after a site of a client that is doing extremely well that has only these kind of "dynamic" looking urls. His content however is themed and of great quality and...

        his site naturally ranks very-very well because of that :-)
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  • Profile picture of the author webatomic
    Thanks for that explanation. I guess I approach those pages like any others. Try to get my keywords in the title and meta tags and description, use it in the content etc. and then build backlinks like crazy.
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    • Profile picture of the author joedyndale
      Good plan :O) Except you can drop the keyword meta tag completely. It isn't used at all and hasn't been for many years. The description is important for conversion though, as it's what is shown as the description of your site in the search engines. But I digress...
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