1. SEO stands for Search Engine Optimization.
2. SEO is an Online Marketing Technique which helps you to bring your website on top in Search Engine's results.
3. Keywords: When user type some words on Search Engine to find out something, these words are known as Keywords.
4. An Estimated 75% internet user find out website via Search Engines like Google, Yahoo, Bing.
Types of seo :-
White Hat Seo -
Definition - White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.
Black Hat Seo -
Definition - Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.