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One quick question)Will it affect SEO?

by kevin1236
8 replies
  • SEO
    • |
Hello.
I have a web site selling succulents and air plants terrarium kits.
And I'm thinking to expand our business. So I'm thinking to sell bulk succulents, pottery, and plants kits too.
However one of my employees told me that it is not a good idea for SEO.
She told me that it is ok to sell bulk succulents and pottery as a accessories.
However because our site is specializing succulents and air plants terrarium kits,
If we sell plants kits, she told me that it will affect SEO badly.
Because we described that we specialize succulent and air platens terrarium kits.

Is it true?
Her main idea is that we need to specialize, and my idea is that it(plants and succulents) is under same category.
Please let me have what you think.
Thanks.
#affect #questionwill #quick #seo
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  • Profile picture of the author Kay King
    I'll leave the SEO aspect for those experts to answer.


    However, seems to me you can establish a section for 'wholesale' or 'bulk purchase' products by adding a folder or subdomain to your site. I don't see how that would harm you and it would expand your business if done judiciously. Do you selln - or want to sell - to resellers now? Plant shops, greenhouses, etc? If so, adding a commercial section to the site makes sense.



    One fellow who's done something similar in the plant area is Mike McGroarty....his simple idea was to grow 'starter plans" in his back yard and sell them. Now he does that on several acres - and also runs a program teaching others how to earn doing that and he sells to local plant resellers...and on and on. Everything he has 'added' has had the effect of growing his business. Not the same - but might be of interest to you to see what he does.
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  • Profile picture of the author Shubho C
    Hey,

    I am afraid, but she might be right. Google likes specialisation.

    So if you are focussing in succulents and terrarium kits, dont diversify too far into all other plant kits.

    Creating a regular visitor to your site who spends good amount of time exploring your website adds a lot of value to your SEO.

    Definitely specialisation is preferred.

    Shubho
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  • Profile picture of the author Kay King
    Definitely specialisation is preferred.
    So - don't grow your business - but instead focus all your attention on "SEO"?
    That seems crazy to me - if you can't expand on an existing business - what is the point of starting one?

    Someone buying in 'bulk' is not also buying one at a time - and with minimum order requirements for large purchases...you are attracting two audiences....but both target markets are in the 'succulents' niche.

    The advice on this forum recently seems to be "don't change anything as it could harm SEO"....but I have to ask....are you in the 'succulent business' or the "SEO business". If you have a site with good traffic -why would google penalize you for attracting MORE traffic by expanding your exposure IN the niche?


    Will be interesting to see what other SEO experts advise...seems like common sense would apply....but this is SEO ....
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  • Profile picture of the author kevin1236
    I would appreciate if someone can give us a solution that we can get both SEO and expanding business.
    I guess there should be a solution that we can grab two rabbit.
    Thanks.
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    • Profile picture of the author Shubho C
      Hey,

      My advice would be to grow your business as you like. Your website and SEO can be modified to suit your business.

      But aligning your own thoughts, your own business as per SEO sounds crazy to me.

      Build the business as you like. For doing SEO do the following:

      1. Build a blog on your website and teach people about succulents (the best way for making Google love you, trust me!). The more you enlighten others, the more google loves you.

      2. Buy some traffic to begin with. You will have to buy some traffic to get your website higher to begin with.

      3. Run promotions and surveys on your website. When google sees consistent high quality traffic to your website, they automatically love you.

      You might defintely need to engage some digital marketing consultant to begin with. However, choose the consultant, as for every good consultant, there are 5 that are not so good.

      Keep hustling, keep winning!

      Shubho
      The Digital Mechanic
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  • Profile picture of the author kevin1236
    Thank you very much!
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  • Profile picture of the author Toby A
    Originally Posted by Kay King View Post

    I'll leave the SEO aspect for those experts to answer.

    However, seems to me you can establish a section for 'wholesale' or 'bulk purchase' products by adding a folder or subdomain to your site. ...
    On the subject of subdomains, has anyone had any success using one subdomain for each different location, or specialised local business?

    For example;
    sanfrancisco.succulentplants.shop
    santabarbara.succulentplants.shop
    losangeles.succulentplants.shop
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  • Profile picture of the author moonswamp
    I don't think they will affect your SEO.. keep your business growing is a very normal things, and the plant kits is almost the same niche with succulents.

    Think about Amazon, they almost have all products categories even they only sell books before... and the Amazon always get the best ranking position.
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