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Low Hanging Fruit..Still can't figure out proper strategy..

by VictorMansoor
21 replies
  • SEO
    • |
I am looking to assemble key articles for longevity..I've tried several tools and various suggestions..but I still can't figure out the would be go-to strategy for low hanging fruit within my niche.

What do you guys do? How many searches per month qualifies as long hang fruit? What's the best tool to use?

I have market samurai readily at my disposal but i dont think its as good as ahrefs or at last as visually enterprising as ahrefs is.

Any constructive suggestions would be awesome.

Thanks in advance..
#figure #fruitstill #hanging #low #proper #strategy
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  • Profile picture of the author crackhouse
    People are still using market samurai?

    When you say "low hanging fruit" - what do you mean exactly? low competition keywords with high search volumes?

    If what you mean is you're trying to create "Evergreen" content - then i would use any keyword search tools to analyse my niche and see what articles are already online ranking for those keywords and try to outrank them.

    In terms of volume, you start from the top and work your way down
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    • Profile picture of the author VictorMansoor
      Thanks for the response. That's what I'm looking for.

      What free tools do this? I can't pay 99 a month for ahrefs and such.

      crack house im not clear at the moment. let me see if i can explain properly.

      I"m looking to:
      -find low hanging fruit(high volume low competition keywords)
      - I honestly am still not sure that when i resource finds these keywords, what to do with my content to make it glaringly obvious that i want to rank for the keywords..

      Lets say I wanted to rank 'the best apple sauce of 2018".

      Within my article should I put that entire phrase into my seo plugin as well as organically mention that phrase several times in my article? If that phrase produces good quality sub keywords that people are seraching for, should I input those as well?

      any help you guys can offer would be great..if not I understand..
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      • Profile picture of the author salsym
        Originally Posted by VictorMansoor View Post

        Thanks for the response. That's what I'm looking for.

        What free tools do this? I can't pay 99 a month for ahrefs and such.

        crack house im not clear at the moment. let me see if i can explain properly.

        I"m looking to:
        -find low hanging fruit(high volume low competition keywords)
        - I honestly am still not sure that when i resource finds these keywords, what to do with my content to make it glaringly obvious that i want to rank for the keywords..

        Lets say I wanted to rank 'the best apple sauce of 2018".

        Within my article should I put that entire phrase into my seo plugin as well as organically mention that phrase several times in my article? If that phrase produces good quality sub keywords that people are seraching for, should I input those as well?

        any help you guys can offer would be great..if not I understand..
        If you are using WordPress, simply add relevant tags, optimize your website with Google pagespeed optimizing tool, and provide link to highly ranked WordPress websites in your niche (WordPress will automatically provide back link from that website to yours). This will do 60% of your SEO in present scenario...
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  • Profile picture of the author ryanbiddulph
    Simply diving into a niche you enjoy writing about so you publish in-depth, quality, optimized content is the way to get your SEO game tight. All about focusing 100% on the process and falling in love with service and giving virtually no thought to the low hanging fruit...that's when you pick the fruit, which of course takes some time.
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    • Profile picture of the author VictorMansoor
      Originally Posted by ryanbiddulph View Post

      Simply diving into a niche you enjoy writing about so you publish in-depth, quality, optimized content is the way to get your SEO game tight. All about focusing 100% on the process and falling in love with service and giving virtually no thought to the low hanging fruit...that's when you pick the fruit, which of course takes some time.
      Ryan I don't agree with this approach my man. I'd rather look at a pool of inquiries, see what I can write/video blog confidently about then go from there. My craft and passion is also my business.
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  • Profile picture of the author dave_hermansen
    I'm all for free when you can find a tool that will get the job done. OpenOffice.org for free vs. paying for Microsoft Office seems like a no-brainer. When it comes to something as important as keyword research, saving dollars isn't worth it if you are trying to build a real business.

    There really are no free keyword research tools that accurately depict how hard it will be to rank for any given keyword phrase. The best you are going to get is Google's own Keyword Planner. Unfortunately, it only tells you what the level of competition is for PPC advertising but most of the time, you can assume that if the average cost per click is extremely low, there aren't a whole lot of sites optimizing around that phrase.

    How many searches per day are worth going after if the competition looks relatively weak? That depends on your niche, your site and how many pages your site has. If you have 200 pages, you could realistically target searches as low as 5 per day (150/month) if you could find 200 different phrases worth targeting on different pages. 5 searches times 200 pages is 1,000 potential visitors per day, after all. If you only have 10 pages, you're going to need a while lot more searches per day than a site with ten times that many phrases they can go after.
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  • Profile picture of the author sparrow
    Hi it all depends on what you mean by low hanging fruit

    if your looking at search volume, then your competing against everyone who is looking at the same data

    when you use search volume as your basis, I don't call that low hanging fruit because in most cases your going after the same keywords as the competition

    what I call low hanging fruit is I use the search engines for finding niches/products that are not dominated by brands, established authority sites and similar

    I use my own tools and my understanding Market Samurai does not do this

    I don't believe any of the data the keyword planner shows when I start looking at the actual search results because especially when you match up the PPC costs vs how many ads show up

    So if you really want to know where the low hanging fruit is you need to look at the actual search results then move from there as an established point, just about every tool out there uses GWP as their established point of reference

    You will find a lot resistance by the community here on my technique on what I believe, but if you want to separate yourself from the masses you need to do something drastically different if you want different results otherwise expect the same results as what others experiencing
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    • Profile picture of the author dave_hermansen
      Originally Posted by sparrow View Post

      Hi it all depends on what you mean by low hanging fruit

      if your looking at search volume, then your competing against everyone who is looking at the same data

      when you use search volume as your basis, I don't call that low hanging fruit because in most cases your going after the same keywords as the competition

      what I call low hanging fruit is I use the search engines for finding niches/products that are not dominated by brands, established authority sites and similar

      I use my own tools and my understanding Market Samurai does not do this

      I don't believe any of the data the keyword planner shows when I start looking at the actual search results because especially when you match up the PPC costs vs how many ads show up

      So if you really want to know where the low hanging fruit is you need to look at the actual search results then move from there as an established point, just about every tool out there uses GWP as their established point of reference

      You will find a lot resistance by the community here on my technique on what I believe, but if you want to separate yourself from the masses you need to do something drastically different if you want different results otherwise expect the same results as what others experiencing
      It is my fault for not really examining the question better. For some reason, my brain told me the OP was looking for tools when he was really looking more for methodology (I think).

      You are right. The only metric that matters is whether or not you can rank on page 1 and the easiest way of figuring that out is by looking to see who is already there. If it is dominated by brands or high authority sites, you have little to no chance. In other words, the volume doesn't really matter if you have no chance.

      It all starts there. Then, I'm not sure what FREE tool can be used for really predicting the number of searches for any given phrase with pinpoint accuracy due to semantic search algorithms combining lots of phrases that all show the same search results. In fact, I'm not sure any paid tool even does that.

      You've got to start somewhere, though, so while tools can provide some decent data, the real answer comes from combining the data in those tools with the best tool of all - your brain - and coming up with pretty good estimates for the total number of searches for keyword groupings that are not dominated by high authority websites and focusing your efforts there. Obviously, if you have two different keyword groupings that are not dominated by high authority sites and one seems to get considerably more searches than the other, you start with the grouping that gets more searches.
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      • Profile picture of the author sparrow
        Dave I'm in total agreement with you up to a certain point

        My disagreement is that your still looking at search volume

        My take is throw it out, it doesn't matter anymore unless you are in some real odd niche and then maybe (it's a distraction)

        Here is my reasoning for why I take that position (by the way I read your posts and pretty much in agreement with your point of view overall)

        I think we are pretty much in agreement the internet is much more matured than when Google starting using the brand/authority model for page one results back in 2008

        Along with that commerce of every kind has pretty much kept pace with an online presence since then in spades

        What I'm getting at today most people use the internet as a first choice to start looking at things to buy or learn some form of information

        So in my opinion just about everything has search volume no matter what, some things we know are more popular but the day to day mundane things are being searched for daily

        In the past it was important to know but I don't feel it matters any more since much of the content is topic driven and one article can rank on page one for many many keywords

        For the example of "longevity" given by the OP, I would take advantage of all the free tools for keywords then group the related keywords

        I did a quick check and the term "longevity" itself is very broad and did not really show many groups to assemble key articles

        Most of the keywords I see are about definitions, durability not very meaningful

        I did see small clusters of longevity keywords for health related things

        I used both Google Suggest and Google Related Keywords for my source

        My suggestion is better define what you mean by "longevity" maybe group it with the baby boomer generation to get better related keyword groups so you can create topics and use the keywords within your articles

        After you have defined related keyword groups start checking who is on page one and what types of content is being published and model it

        Many times what I will find is one article will rank for many many keywords on page one

        Meaning that Google is ranking content based on topic many times you will not find the exact keyword phrase in the text

        When you find this to be the case it is a good time to model what is working

        The key here is to be found in as many places as possible and topic driven articles achieves this


        With the internet abundant with content it is very important that your adding value if you want to be seen on page one, otherwise you will get the results of the crowds that try
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        • Profile picture of the author dave_hermansen
          I agree, sparrow. Semantic search has turned the whole concept of keyword searches on its head.

          My point is that there are definitely some keyword groupings that seem to get searched for far more than others and if those groupings appear to be as easy to rank for as ones that are obviously more obscure, I'm going to start with the grouping that clearly seems like it will lead to more traffic (the key words in that sentence are "seem" and "seems", since we cannot know for sure every phrase that a given page might rank for).

          It doesn't mean I ignore the other groupings and never do anything with them, but everything has priorities and I will always prioritize something that looks like it will lead to more traffic over things that will lead to less (again, assuming that those things appear to be equal in terms of how easy they will be to rank for).
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          • Profile picture of the author sparrow
            absolutely, work smart not harder
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        • Profile picture of the author VictorMansoor
          Originally Posted by sparrow View Post

          Dave I'm in total agreement with you up to a certain point

          My disagreement is that your still looking at search volume

          My take is throw it out, it doesn't matter anymore unless you are in some real odd niche and then maybe (it's a distraction)

          Here is my reasoning for why I take that position (by the way I read your posts and pretty much in agreement with your point of view overall)

          I think we are pretty much in agreement the internet is much more matured than when Google starting using the brand/authority model for page one results back in 2008

          Along with that commerce of every kind has pretty much kept pace with an online presence since then in spades

          What I'm getting at today most people use the internet as a first choice to start looking at things to buy or learn some form of information

          So in my opinion just about everything has search volume no matter what, some things we know are more popular but the day to day mundane things are being searched for daily

          In the past it was important to know but I don't feel it matters any more since much of the content is topic driven and one article can rank on page one for many many keywords

          For the example of "longevity" given by the OP, I would take advantage of all the free tools for keywords then group the related keywords

          I did a quick check and the term "longevity" itself is very broad and did not really show many groups to assemble key articles

          Most of the keywords I see are about definitions, durability not very meaningful

          I did see small clusters of longevity keywords for health related things

          I used both Google Suggest and Google Related Keywords for my source

          My suggestion is better define what you mean by "longevity" maybe group it with the baby boomer generation to get better related keyword groups so you can create topics and use the keywords within your articles

          After you have defined related keyword groups start checking who is on page one and what types of content is being published and model it

          Many times what I will find is one article will rank for many many keywords on page one

          Meaning that Google is ranking content based on topic many times you will not find the exact keyword phrase in the text

          When you find this to be the case it is a good time to model what is working

          The key here is to be found in as many places as possible and topic driven articles achieves this


          With the internet abundant with content it is very important that your adding value if you want to be seen on page one, otherwise you will get the results of the crowds that try
          Sparrow, I keep reading this insightful post. Doing this method of garnering topics is starting to make sense but I'm still heavily at conflict. But you guys are saying looking at a pool of keywords and their volume, then viewing what competition as far as quality of posts/articles at the top of the page, isn't the way to go anymore?
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          • Profile picture of the author sparrow
            viewing what competition as far as quality of posts/articles at the top of the page, isn't the way to go anymore?
            yes this is way to go for what I do

            I personally do not look at volume anymore for my work after collecting millions of results and seeing what Google is ranking these days

            what I am looking for is relevancy issues, being seen everywhere and user interactions to feed AI and Chrome, this is what I have see working these days

            It's not so much of a science but an art of seeing these relevancy issues
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            • Profile picture of the author VictorMansoor
              Originally Posted by sparrow View Post

              yes this is way to go for what I do

              I personally do not look at volume anymore for my work after collecting millions of results and seeing what Google is ranking these days

              what I am looking for is relevancy issues, being seen everywhere and user interactions to feed AI and Chrome, this is what I have see working these days

              It's not so much of a science but an art of seeing these relevancy issues
              Sparrow can I share with you, privately, my total post strategy and have you critique it? Is that OK or should I post it here?
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        • Profile picture of the author CarlaCoach
          I agree with your opinion!
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  • Profile picture of the author theIdeaJungle
    Aside from the most trending topic, I also suggest finding emerging topics that are both relevant to what's currently trending as well as what interests you/
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  • Profile picture of the author VictorMansoor
    Everyone thanks for the responses. I'm not leaving this post or getting terribly discouraged until I figure this question out! I'm analyzing everyone's responses now! I honestly believe if I could write a consistent low hanging fruit article in my niche and lace it to a great video each day, my business will not only boom but my authority in the niche will as well.
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  • Profile picture of the author VictorMansoor
    Guys, I'm sort of at a complete loss at the moment. Maybe its information overload. David, if I need to join the war room to get the answer I'm looking for then I'll do it. But I'm starting to think I need help at this point. It's too many theories being thrown around and just so we're clear, I'm not new at this.

    I've been learning about SEO for a while now and trying hundreds of theories. I've studied various gurus but just haven't cracked the code.


    Allow me to paint what I'm currently doing on this canvas and I"ll use a keyword phrase from niche and break down my approach>


    A: I search for "Saiyans 10,000 years ago".

    - This is within an speciality niche better known as Otaku or lovers of Anime,Manga and Gaming. This search is laced to one of the most popular Anime in Dragon Ball.

    B: I can write a 1,000 word blog and do a creative video on this topic. I would use currently All-In-One seo, make my page look good, tag images, lace reference videos, pertaining affiliate amazon links, etc.etc.. ultimately the page is polished and ready to go..


    C: Now, my question becomes:

    1. How do I know my post will be good enough to rank on page 1 given that a reddit page and some old generic page is at the top of the google rankings for this keyword phrase?

    2. How can i safely tell a number of people are actively searching for this keyword phrase? Ideally, id love for at least a couple of thousand fellow Otaku come across my post that should be number 1 in which I would post an accompanying youtube video for every written blog.

    My initial thoughts as you guys could see from my original post, was that I could find a poll of high volume low competition keyword phrases within my niche that I can confidently write about and make a great post/article about.

    Judging by the overwhelming response, you guys are suggesting I in a sense just keep stabbing at the wind which brings me to tears of frustration.

    If you guys can comment on the scenario that would be great but I think I may need help at this point...

    i sincerely and humbly appreciate the guidance.
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  • Profile picture of the author Chet Marlin
    I suggest you do a search on google... "golden keyword ratio" . Doug Cunnington explains it really well on his site and in free youtube videos. Also, I don't know if it's still available, but ahrefs had a video course on using their tool for KW research. Maybe it's accessible in the free 7 day trial.
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  • Profile picture of the author Pratap Singh Rajawat
    Well the beauty of SEO world is that we all are gurus as we all have seen amazing results with techniques that we read about someplace, later we applied them and boom - We got results and now we are a fan of that technique.

    That's why I suggest people reading marketing books and later add these techniques with then latest SEO hacks.

    I will keep my reply short as I can write a 10,000 word article on this topic.

    Instead of focusing a keyword to rank for which we need to create some pages, we should focus on the psychology of the users, who will come to read our site content. Now everyone says that we need to write good content so that the user is satisfied and in return, he or she will explore our site, reduce bounce rate (google analytics) and finally a good "UX" - User experience, as that is what Google loves.

    Now I don't care what google loves as they have never stated that this is how we should do seo via content marketing,

    If you want to rank on a KY where you are in love with, then go for it. But you need to understand that what exactly the user wants from you. Lets say that I want to build a blog site in Liverpool FC as I am a die heart fan then I don't just need content on their merchandise, I need content on players personal life, as me being a Liverpool FC I always love to know more about my favorite players (that Mo Salah )

    And as I said that I can write more so please suggest if I could add something here, would love to have a constructive chat.

    #YNWA
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