I am an experienced marketer for nearly 15 years now. So i'm pretty confident that I can rank a page and I'm updated with most newest strategies. I have a site that I am marketing for. I use to get a lot of traffic for the main keywords on the home page about 8 months ago. I have a ton of self written content of the highest quality that I wrote myself and the first page used to be on page 1 of google. Total blog pages are about 150 high quality content. After some time of not updating the site google started playing a little peek-a-boo game with the homepage. SOI started to update the content of the homepage to better optimize and sprinkled a lot of longtail keywords throughout the page. First it went to 2nd page, few days later 3rd page a week or two later 5th page and the suddenly bam no where to be found. However all other pages on the site seem to be doing well and are getting top placements on google. Here's the kicker. Every month google seems to bring the homepage to page 3 for about 2 days like their AI is testing the site out. And then it just falls off the search engines all over again. This has been going on for about 6 months now. I have started adding updated content and started reoptimizing keywords and such but to no avail. Its like Ilm missing something crucial here. Anyone have any clues to what could be going on?
Do you think there are some bad backlinks? I doubt it because I have no warnings in my webmaster account.
Could it be I over optimized the home page?
Should I continue adding new content?
Could it be that I am cannibalizing my keywords.
Here is an example of keywords
Title Tag: Sell your electronics. We buy electronics today
Then I have sub pages with the following title tags
Sell My Electronics
Sell your electronics Boston
Sell your electronics Maryland
Sell your Electronics New York
All of the location based pages rank fine but the two pages that's say Sell your electronics & Sell My Electronics are playing the peekaboo game. Could it be that the stop words are making it look like similar pages?
Let me know your thoughts on this.