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Google Adwords

by Kevin Walker
11 replies
  • SEO
    • |
Hi guys, I'm looking for some sound common sense advice on how to use Google Adwords.

I had a campaign up at the moment and everything checks out regarding the quality of the keywords, the advert and my landing page and fully meets with all of Google's requirements for these.

When I run the campaign it runs fine and I gets a few clicks, between 7 and 12, but then after around about 10 or 20 minutes the advert stops running and I'm told that the quality of my webpage is poor and I get a quality rating of 1/10.

This has happened on several occasions using different adverts and different keywords at different times of day with different budgets (usually my budget is £5 to £10 today and between 50p to £3 per click).

Can anyone shed any light on this as to why the adverts run and then stop and why my quality rating at one time is good and allows the adverts to run and a few minutes later its poor and the whole thing comes to a grinding halt!

Many thanks.

Regards Kevin.
#ads #adverts #adwords #google #pay per click
  • Profile picture of the author dburk
    Hi Kevin,

    It sounds as if you have a problem with your landing page. If you go into your campaign keywords you will see a status column with an icon that will give you additional information about what is causing your poor quality score when you hover your mouse pointer over it.

    You can also try the Diagnostic Tool, but it only works for certain types of campaigns:

    https://adwords.google.com/select/DiagnosticTool
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    • Profile picture of the author Kevin Walker
      Hi Don, thanks for the reply. I've already tried what you suggest and made all the recommended alterations, but I still get the same results!!

      Kevin.
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      • Profile picture of the author dburk
        Hi Kevin,

        Were you able to identify what was causing your Poor Quality Score? You must deal with the specific problem, and not just in a way that you are satisfied, but in the way AdWords is satisfied. If your problem was a result of a human review you may need to wait for the next human reviewer.

        One of the most common causes lately for this type of Google Slap is specifically for reviewing or recommending an affiliate offer. The FTC has been executing a major crackdown on blogs that endorse products in exchange for payment or commissions on sales. This is considered misleading and deceptive by the FTC and Google has cracked down on AdWords advertisers to avoid liability. If your landing page offer is for an affiliate product you could be running afoul of this policy.

        Without seeing your landing page I cannot offer you anything more specific. I can tell you that I have had many new clients that swore to me that they were in compliance only to discover major issues that they never bothered to check. There isn't a single line in Google's guidelines that can be safely ignored. If it wasn't essential they wouldn't include it. Can you honestly say that your landing page is in compliance with every single word of their webmaster guidelines?
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        • Profile picture of the author Kevin Walker
          Hi Don and thanks again for your response.

          The poor quality score was caused by a number of things which were addressed and then the ad took off again for about 10, 20 30 mins. before failing again!! The issues were low budget - topped up and took off. Poor quality landing page - modified and improved and ad took off again. Relevance of keywords to landing page - altered and ad took off yet again! Bid below 1st page estimate - so kept upping the bid until ad took off again.

          Also advertisement score and recent advertiser competition were cited by Google as the reasons for the ad not appearing.

          As far as I'm aware the above were not as a result of human review and I'm not aware that any human review has been carried out. How would I be able to find this out?

          My site has nothing to do with any affiliate offers. It's promoting YNB/home based online businesses.

          My landing page is here http://kevinwalkersmoneybusiness.com/ If you could have a look and let me know what you think I'd be grateful.

          My Google ad is as follows:

          ·Make Money On Line
          ·Simple Facts
          ·I Made it work
          ·www.KevinWalkersMoneyBusiness.com

          ·I Made It Work
          ·Want to know how
          ·Visit me
          ·www.KevinWalkersMoneyBusiness.com
          ·
          ·YourNetBiz?
          ·Simple Facts
          ·I Made it work
          ·www.KevinWalkersMoneyBusiness.com
          ·
          ·Looking At YourNetBiz?
          ·Why?
          ·I Made this work
          ·www.KevinWalkersMoneyBusiness.com





          My keywords are:

          [work from home]
          [make money online]
          [make money]
          [make money on line]
          [my internet business]
          [stuart ross]
          [shaun smith]
          [simon stepsys]
          [damian benko]
          [your net biz]
          [yournetbiz]
          [brett wash]

          ''work from home''
          ''make money online''
          ''make money''
          ''make money on line''
          ''my internet business''
          ''stuart ross''
          ''shaun smith''
          ''simon stepsys''
          ''damian benko''
          ''your net biz''
          ''yournetbiz''
          ''brett wash''


          kevin walker
          ''kevin walker''
          [kevin walker]

          net biz
          netbiz
          on line biz
          online biz
          onlinebiz

          [net biz]
          [netbiz]
          [on line biz]
          [online biz]
          [onlinebiz]

          ''net biz''
          ''netbiz''
          ''on line biz''
          ''online biz''
          ''onlinebiz''


          internet home biz
          internethome biz
          internet homebiz
          internethomebiz

          ''internet home biz''
          ''internethome biz''
          ''internet homebiz''
          ''internethomebiz''

          [internet home biz]
          [internethome biz]
          [internet homebiz]
          [internethomebiz]


          In answer to your last point 'No, I can't'

          Kind regards, Kevin.
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          Learn the secrets of how to double, triple or even quadruple your free buyer traffic in less than 5 hours!!
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          • Profile picture of the author Kevin Walker
            Originally Posted by Kevin Walker View Post

            Hi Don and thanks again for your response.

            The poor quality score was caused by a number of things which were addressed and then the ad took off again for about 10, 20 30 mins. before failing again!! The issues were low budget - topped up and took off. Poor quality landing page - modified and improved and ad took off again. Relevance of keywords to landing page - altered and ad took off yet again! Bid below 1st page estimate - so kept upping the bid until ad took off again.

            Also advertisement score and recent advertiser competition were cited by Google as the reasons for the ad not appearing.

            As far as I'm aware the above were not as a result of human review and I'm not aware that any human review has been carried out. How would I be able to find this out?

            My site has nothing to do with any affiliate offers. It's promoting YNB/home based online businesses.

            My landing page is here http://kevinwalkersmoneybusiness.com/ If you could have a look and let me know what you think I'd be grateful.

            My Google ad is as follows:

            ·Make Money On Line
            ·Simple Facts
            ·I Made it work
            ·www.KevinWalkersMoneyBusiness.com

            ·I Made It Work
            ·Want to know how
            ·Visit me
            ·www.KevinWalkersMoneyBusiness.com
            ·
            ·YourNetBiz?
            ·Simple Facts
            ·I Made it work
            ·www.KevinWalkersMoneyBusiness.com
            ·
            ·Looking At YourNetBiz?
            ·Why?
            ·I Made this work
            ·www.KevinWalkersMoneyBusiness.com





            My keywords are:

            [work from home]
            [make money online]
            [make money]
            [make money on line]
            [my internet business]
            [stuart ross]
            [shaun smith]
            [simon stepsys]
            [damian benko]
            [your net biz]
            [yournetbiz]
            [brett wash]

            ''work from home''
            ''make money online''
            ''make money''
            ''make money on line''
            ''my internet business''
            ''stuart ross''
            ''shaun smith''
            ''simon stepsys''
            ''damian benko''
            ''your net biz''
            ''yournetbiz''
            ''brett wash''


            kevin walker
            ''kevin walker''
            [kevin walker]

            net biz
            netbiz
            on line biz
            online biz
            onlinebiz

            [net biz]
            [netbiz]
            [on line biz]
            [online biz]
            [onlinebiz]

            ''net biz''
            ''netbiz''
            ''on line biz''
            ''online biz''
            ''onlinebiz''


            internet home biz
            internethome biz
            internet homebiz
            internethomebiz

            ''internet home biz''
            ''internethome biz''
            ''internet homebiz''
            ''internethomebiz''

            [internet home biz]
            [internethome biz]
            [internet homebiz]
            [internethomebiz]


            In answer to your last point 'No, I can't'

            Kind regards, Kevin.
            Hi Don, do you have any thoughts on this please?

            kevin.
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            If you’re new to the online business world (or even if your not) learn how to set up your own online business the right way.

            Learn the secrets of how to double, triple or even quadruple your free buyer traffic in less than 5 hours!!
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  • Profile picture of the author TimScott
    Are you sending people strait to a squeeze page with an opt in form or a buy now page? If you are, than thats your problem. Since this last google slap, you have to send your traffic to some content first, and then on the second page send them to a buy or opt in page. Google wants to see good unique content that is relevant and helpful to the user. It sucks, cause there will be a drop in leads at first until you get it optimized, but you gotta play by googles rules.
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  • Profile picture of the author Lucid
    Kevin, everything about your campaign is wrong.

    First, Google doesn't like these make money online sites. That's your major problem. Don't use Adwords to promote this page. In fact, delete your campaign before your account gets banned.

    Your ads are weak. Nothing there that is attracting. Not sure if you have separate groups for your different themes of your keywords. That should be done. It almost appears as if you have different groups based on match type but you have different themed keywords.

    Why bid on your name? Are you a well-known authority in this niche? Even so, your are not selling Kevin Walker or any of the other names you are bidding on.

    Your budget is very low, especially for some keywords that are searched on a lot every day and cost a lot. Expect few clicks per day (if your ads had good click rates) as your budget gets used up rather quickly.
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    • Profile picture of the author indexphp
      Originally Posted by Lucid View Post

      Kevin, everything about your campaign is wrong.

      First, Google doesn't like these make money online sites. That's your major problem. Don't use Adwords to promote this page. In fact, delete your campaign before your account gets banned.

      Your ads are weak. Nothing there that is attracting. Not sure if you have separate groups for your different themes of your keywords. That should be done. It almost appears as if you have different groups based on match type but you have different themed keywords.

      Why bid on your name? Are you a well-known authority in this niche? Even so, your are not selling Kevin Walker or any of the other names you are bidding on.

      Your budget is very low, especially for some keywords that are searched on a lot every day and cost a lot. Expect few clicks per day (if your ads had good click rates) as your budget gets used up rather quickly.
      Glad I didn't have to type this all out myself!
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  • Profile picture of the author Sancho Sanches
    Hi, Kevin

    I know it may not appear to you that you are doing anything wrong and it may flabbergast you as to why Google is picking on you.

    But as one example, and this is symbolic of most of what is wrong with your campaign.

    Take net biz for instance.

    You are bidding on this keyword and trying to get this traffic to your site.

    What does net biz have to do with your site?

    The phrase net biz doesn't even appear on your landing page.

    It doesn't matter that you think people who might be looking for net biz would like to have some of what you're offering.

    To Google it's like apples and oranges.

    And I think someone else mentioned that the ads are weak and I think may be trying to be too clever at the cost of being descriptive and relevant.

    Sometimes it's not that there is not necessarily anything wrong with what we do but it only matters what Google thinks and how they want to run their business.

    ...
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  • Profile picture of the author askloz
    Kevin, in the next 1-2 weeks, head over to KEUniversity.com

    I'm doing a case study on how to use Adwords and how to track them.
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