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NAP and Apostrophe

by toydistrict
1 replies
  • SEO
    • |
Morning Guys

Hope you're all doing well.

If any SEO expert can shed some light on this I would much appreciate it.

I have a client whose road names ends in 's. For example, Road's.

Now, for the NAP, if the apostrophe wasn't used, would that effect the ranking?

Using Roads instead of Road's?
#apostrophe #nap
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  • Profile picture of the author dave_hermansen
    Last I remember hearing, Google said that punctuation like apostrophes had no impact on SEO UNLESS the apostrophe changed the meaning of the search.

    For example, "mens t-shirts" and "men's t-shirts" would both be seen as being the same thing - the searcher is looking for a t-shirt for men, whether they put an apostrophe or not.

    On the other hand, "were" and "we're" are two totally different words so the apostrophe in that instance definitely affects the meaning of the word.
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