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Question on Anchor Text For BL's

by Christian Fox
7 replies
  • SEO
    • |
Been doing a bunch of linkbuilding and it brought a question to mind.

Lets say for example I want to rank for 'red widgets' and a few supporting keywords like 'cheap red widgets' 'red widgets review'. If I were link building would it be more effective to have the anchor text as;

Assuming I have 75 backlinks to be created

cheap red widgets review 75 links
or;
red widgets 25 links
cheap red widgets 25 links
red widget review 25 links

Link option one contains all of the terms I want to rank for and would get 3 times the number of links.
Have been wondering that, what option would you go for and why?

The title tag will contain all keyword terms..
#anchor #question #text
  • Profile picture of the author jimkirk1943
    Thats a great question and one i`ve been thinking about too !!

    I think i`d go for the second option as the term `red widgets` is what your trying to rank for and by mixing it up into 3 groups of 25 links or how ever many your gaining trust and authority with google for the term `red widgets` making any search with the term `red widgets` display your page or add (over time that is).
    Hope you get what i`m trying to say maybe i`m wrong but i would like to think not !!
    Cheers Jim
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  • Profile picture of the author Louise Green
    As crazy as this might sound at first.. make sure that between 5%-15% of your backlinks do not contain you main keywords..

    Google is checking for 'perfect' backlinking tactics and will punish for using them.. according to Google they expect between 5%-15% of backlinks to have nothing to do with the main keywords.
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    • Profile picture of the author Preciseim
      Originally Posted by Louise Evans View Post

      As crazy as this might sound at first.. make sure that between 5%-15% of your backlinks do not contain you main keywords..

      Google is checking for 'perfect' backlinking tactics and will punish for using them.. according to Google they expect between 5%-15% of backlinks to have nothing to do with the main keywords.
      Yes agree you definitely need to vary your anchor text a little bit..Don't have exact match for 100% of your links.....However you won't get punished more of a raise a red flag...
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    • Profile picture of the author 7_8_shortcuts
      Originally Posted by Louise Evans View Post

      As crazy as this might sound at first.. make sure that between 5%-15% of your backlinks do not contain you main keywords..

      Google is checking for 'perfect' backlinking tactics and will punish for using them.. according to Google they expect between 5%-15% of backlinks to have nothing to do with the main keywords.
      Very true.

      I would additionally include definitely a mix here of backlinks such as:

      "click here"
      "check out this review here"
      "tips and tricks on widgets"

      PLUS

      some related words, but not exact matches (basically LSI words)

      things like:

      "feedback on widget colors"
      "tips on parts"
      "the importance of colors and widgets"

      Just whatever you can come up with!

      And...

      link plenty to your home page, more than to your individual pages. That's because in a "natural" setting websites usually always get linked more to their home-page.

      I have been burned before.

      I had two sites that were performing great for almost half year. Good traffic, high quality content and backlinks from places like EzineArticles etc. Everything was cool, but I was mainly building links targeting just my important keywords and rarely varying.

      Suddenly however... my sites started to drop and I could not bring them back again at their previous level DESPITE the fact that I was building more links consistently! Lesson learned. Then I figured out the problem and now usually get more consistent results with my other sites :-)

      It's not that hard really, just always ask yourself if people would naturally link to a site like yours the way you do. The more randomness the better. Google is getting smart.
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  • Profile picture of the author Christian Fox
    Oh I know Google is smart almost as smart as we are j/k but yes they keep you on your toes...

    I thought I was smarter than Google till my main site got de indexed. Now I am much more careful.

    I do add the occasional click here and even full url on occasion try for about 10% of that...
    I like to keep the desired anchor text to about 80% and no higher..

    I have been trying to think up some brilliant link bait ideas so I won't have do so much manual link building. Well I automate it but why not have it done for me?

    Right on 7 8 LSI is often overlooked but a big factor I think...I make sure I have LSI keywords in my content always.

    A good way to do this is to use Google KW tool find top ranked site for 'your keyword' and enter the url into the search on the KW tool.

    Presto high relevance LSI keywords are spit out for you...Sprinkle throughout your site and link anchors. Helps a lot...
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  • Profile picture of the author itcoll
    here is a very simple but absolutely correct answer:
    why don't you use the way your competitor has used?If you build a replica of the inbound link profile [ at least in terms of the anchor text profile]you are sure to get ranked.Of course ,it is not the only way.Use this tool below and find the anchor text variations of your competitor:
    Link Diagnosis - examine your link competition

    hope you found the answer here
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    • Profile picture of the author Joshua.E1
      To answer your question, you need to have different anchor text linking back to the web page.

      The more variation there are the more natural it looks to Google, but for Yahoo they do not care. So you can just start a website targeted to Yahoo search engine only by doing anchor text linking.
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