I have found a rare case when a week site outperforms other strong sites.
Can anyone suggest why Google rank it higher?
keyword: tours st petersburg russia
Search engine: Google USA (Desktop)
This site has only DA 26, PA 31, very heavy (only 57 speed score on Google page speed for desktops) and non-optimized.
But it outperforms other sites that are SEO optimized and have much stronger backlinks profile. I have checked all potential SEO factors and was not able to find any particular reason to rank it high.
Any ideas why?