Main folder should be pillar page or product page?

4 replies
  • SEO
  • |

I am relatively new to HubSpot's pillar cluster strategy.

As per the books,
"The pillar page is a specific page that will basically provide a broad overview of the topic. Cluster content refers to all of the specific blog posts that cover the pillar page topic"

Say if i have a comprehensive pillar page on content marketing, ideally, i should host it on "" and place the cluster pages under "" and interlink them all around.

But what about the product pages. Say if I also have a page that's targeted on content marketing software, how should i folder it to leverage benefits from the pillar clusters explained above?

Can it be "" or vice versa - should i have it in main folder level and move the guide inside the folder?

I want to know the best practices. Please let me know your thoughts.
#folder #main #page #pillar #product
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