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Google Adwords Vs. Yahoo Search

by RichPirate
2 replies
  • SEO
    • |
I had an ok campaign on Google Adwords recently (about 4% conversion rate) I tested for successful keywords and ads. I put those ads up on to yahoo search marketing and i'm getting about the same number of clicks for a lot cheaper but no sales.

has anyone else seen this. I'm a new comer to Yahoo Search Marketing. Are there any tips you could give me about what to look out for with Yahoo?

Thanks!
#adwords #google #search #yahoo
  • Profile picture of the author HomeComputerGames
    In my experience with Yahoo it seems that click fraud is far more prevalent there.
    I set up a system to monitor where the clicks came from as I noticed an unusually low conversion rate as you are noticing. To make a long story short, in 2 days I had contacted Yahoo 3 times about click fraud in which I did receive refunds. I also quit using their services after my budget ran out.

    It seems Google is far better at detecting click fraud than Yahoo is at this moment imho
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    yes, I am....

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