New and in need of some help.

22 replies
  • SEO
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Hi all,

I must say what a great place and great helpful information's to read.

So i have a small business website, the website is in wordpress, i am looking to have the website updated / redesigned and start seo work since no work been done to it the past 6 years.

My question here is what should i keep in mind or add when redesigning the website which will help or improve its seo?

Thanks you all,

Sami
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  • Profile picture of the author yaji
    Here are a few that may make sense:


    1. See if you can have a mobile version of your web site when users use her mobile devices to access your web site
    2. Secure your site by upgrading it to the newest version of WP.
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    Thanks, Yaji

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  • Profile picture of the author ROBIN LINS
    ON PAGE SEO
    On page optimization refers to all measures that can be taken directly within the*website*in order to improve its position in the*search rankings. Examples of this include measures to optimize the content or improve the meta tags.
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  • Profile picture of the author sendizo
    when doing design keep in your mind:
    - User Experience: Make your new design user friendly easy to navigate, easy to read through..etc

    Mobile & Search Engine Friendly:

    Mobile friendly is an important point. people using mobile device to navigate the internet. so make sure your website looks fine on all devices.
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    • Profile picture of the author Walterwhite1
      Secure your site by upgrading it to the newest version of WP.
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  • Profile picture of the author it4int
    Step 1: list of all pages from the old website

    Step 2: the redesign needs to be done on a temporary URL


    Step 3: test the new website

    Step 4: do proper 301 redirects

    Step 5: make the jump to the new website

    Step 6: run Google Webmaster tools

    Step 7: check verification status and re-submit

    Step 8: Robot.txt

    Step 9: sitemap submission

    Step 10: monitor the changes
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  • Profile picture of the author Medon
    Originally Posted by Sami Gabrail View Post

    Hi all,

    I must say what a great place and great helpful information's to read.

    So i have a small business website, the website is in wordpress, i am looking to have the website updated / redesigned and start seo work since no work been done to it the past 6 years.

    My question here is what should i keep in mind or add when redesigning the website which will help or improve its seo?

    Thanks you all,

    Sami
    First, it is important that the new website be mobile phone friendly. It will allow the millions of surfers who use their phone to access the site. Second, you need to optimize your landing page. It should be attractive persuasive. This way, it will make visitors take a few more minutes on the site. It will help increase conversions.
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  • Hello Sami

    Make the sites structure SEO friendly. Do not put all content on one page. Have different pages for your services/products. I see lots of people redesign their pages and make 1 page for their homepage and have all service on that page without much content. Install Yoast if you haven't yet, it's pretty useful for on-page SEO. Install an SSL certificate and compress your images. Site speed is important for conversions.

    Kate
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  • Profile picture of the author Sami Gabrail
    Thank you all for the great advice, much appreciated.

    in regards the point it4int had mentioned in "Step 4: do proper 301 redirects" is that necessary even if the url address is the same ?

    The reason i am asking is my website had a page rank 3 and when the first website design upgrade was done 7 years ago my page rank went to 0 and i could not find the website anywhere for any previous keywords.
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  • Profile picture of the author riyasharma431001
    keep in mind that your website is user-friendly and focus on good content and update its on-page structure.
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  • Profile picture of the author IT Bangla pro
    hay , Nice to your question , In the field of seo , needs to make in the web sites very active to the content to this websites for more helpfull in seo . More of content or intellectual thumbnail are very much to great of a websites with business
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  • Profile picture of the author Rageshaper
    It's very simple, but you probably need to install some good plugin which will really helps you in that matter no matter what like Yoast SEO or All-in-one SEO pack for that matters. Be sure to make URLs clean and something like that, speed up site as well.
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  • Profile picture of the author gsitesseo
    YoastSEO seems good
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  • Profile picture of the author Muhammad Hasan
    actually you should keep active to your website and float it onto the related community.
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  • Profile picture of the author Gohar Ilyas
    These are the points that you need to take care, because the SEO has totally changes on this last five years. Hope this will help.

    1. Content can be removed.
    2. Content can be changed.
    3. Content may move within the site's hierarchy.
    4. URLs may change.
    5. Page-level optimization may change.
    6. New content can be added.
    7. New sections can be added to the site.
    8. New technology or features may be used.
    9. New technical issues can be introduced.
    10. Internal link structure could change.
    11. Domain name may chance.
    12. Subdomain may change.
    13. Protocol may change.
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  • Profile picture of the author Jamell
    Fix broken links
    Redirect urls
    Remove thin content
    Good hosting
    Earn your backlinks
    Post long form indeth content
    Choose a responsive theme

    Run a site speed test on your site to figure exactly what bugs need to be fixed.Lastly no content cloaking or cannabalization.
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  • Profile picture of the author robertwoods1992
    Hello Sami,

    As your website is in WP and you designed it past 6 years but now most of the people search on their mobile devices so you must keep in mind that today your website is mobile-friendly. So go for AMP(Accelerated Mobile Pages) in WP(WordPress). Then you start for other SEO activities.
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  • Profile picture of the author markdeessel
    Hi,

    User Experience of your website will help users to navigate and find information easily. So, if your website UI/UX is good and mobile optimize. Surely, it will help in SEO. And you need to improve the on-page SEO of the website.

    Thanks,
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  • Profile picture of the author Tony Marriott
    Originally Posted by Sami Gabrail View Post

    Hi all,

    I must say what a great place and great helpful information's to read.

    So i have a small business website, the website is in wordpress, i am looking to have the website updated / redesigned and start seo work since no work been done to it the past 6 years.

    My question here is what should i keep in mind or add when redesigning the website which will help or improve its seo?

    Thanks you all,

    Sami

    Hi Sami,

    Looking down through the responses to your questions so far it's pretty clear there are a lot of people answering that have no more knowledge of the subject than yourself (probably less).

    Although post numbers don't always equate to experience or subject knowledge is is often a red flag. Just be very wary about acting upon advice from those with only a handful of posts.

    It would also be useful to give more specific information on your "redesign".
    Else all answers will generally be generic.

    i.e. By redesign do you simply mean a new "theme" but all the pages remain the same URLs, text, images etc?
    That is a fairly easy transition with little risk.

    What are your goals/objectives? Better rankings? better conversions? Better security? Better user experience?


    Your main goal will likely be to sell more/get more sign-ups/click more adds. This may be helped by better SEO but conversion is a huge factor.


    How to achieve those objectives?
    More security
    Modern styling
    Mobile friendly
    Faster loading
    HTTPS

    Detailed tasks

    Update WordPress and plugins
    Install/Customize new theme
    Install ithemes or similar security plugins
    Minimize scripts and images
    Optimize images
    Add custom menu
    Improve Onsite SEO (maybe plugin)
    Install caching plugin
    Add SSL to server and enable on site
    Add more quality content pages

    All the above are pretty safe options as noting really changes (except maybe SSL- so include a 301 redirect from http to https)

    After this you get into the more risky stuff (i.e things that may change Googles view of your pages) like:
    removing thin, dodgy, copied etc content
    Any changes to the text or structure of existing pages.
    Url changes etc.

    If you are really worried about repeating you last redesign results (and you probably should be) then I would suggested a staged approach to the changes something similar to the above.

    Originally Posted by Sami Gabrail View Post

    Thank you all for the great advice, much appreciated.

    in regards the point it4int had mentioned in "Step 4: do proper 301 redirects" is that necessary even if the url address is the same ?

    The reason i am asking is my website had a page rank 3 and when the first website design upgrade was done 7 years ago my page rank went to 0 and i could not find the website anywhere for any previous keywords.
    Sorry Sami, that was not his advice.
    in fact he (or she) just Googled the question you asked and that was the result.

    see https://iwinmarketing.com/a-guide-to...-affecting-seo

    So the responder has no knowledge of the subject just an ability to Google.
    And that advice is very generic and not specific to your case. Although generally correct.

    From your previous experience you already know that a web redesign can be fraught with problems. So you need to put together a plan that is specific to you, your site and your specific goals.
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  • Check your analytics data, the major traffic source i.e. Desktop or Mobile. Accordingly, plan your activities.
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  • Profile picture of the author ryanbiddulph
    Speed speed and more speed, Sami. Make it super duper fast. Google loves fast loading sites these days. Other than speed, a clean design seems favorable for search traffic. Not too many heavy and clunky sites on page 1 these days.
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad at Blogging From Paradise
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  • Profile picture of the author Medon
    Making the website mobile phone friendly is key. Then how you will optimize it will determine whether it goes to places or not. Lastly, ensure you go for the upgraded WP version.
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  • Profile picture of the author EPoltrack77
    The first thing I do is research my competition and compile myself a set of long tail keyword phrases. The second most important step is optimizing your content both on the front end and back end. When I say backend I am referring to things like meta tags and file names.

    Of course backlinking is very important.

    Make sure to register your site with googles webmaster tools to see what google sees.
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