I have a small business that has been operating for almost 3 years now. It is based in Australia.
Since then I have used 3 different SEO agencies.
Whilst each agency operated slightly differently and had somewhat different strategies, I never really felt that they implemented what I feel like they should be implementing or what basically every advice site says they should be doing.
I simply feel like they sign you up, they release some back links every month and tell you that your rankings are improving as a result of the backlinks.
The back links are NEVER relevant to the sites.
They are often on websites that have low traffic, are not local, or look kind of 'made up' for the pusrposes of back links.
When i look at my analyitcs, it is not like people are going through these backlink sites to access my sites.
Everyone says that this strategy is wrong, but every agency seems to be just doing that?
All agencies say that they will be targetting RELEVANT pages for RELEVANT backlinks in local markets that are specific to my industry.
This does not happen.
But what is even more frustrating is, when i look at my competitors and those that are ranking number one on google in my industry, they do not appear to have the RELEVANT backlinks that these agencies keep talking about.
So whats the go?
Am I missing something? Can someone please shed some light.