Does these changes give any advantage or disadvantage in Backlink or ranking?

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Google recently introduced two new attribute in "Nofollow" link

Sponsored =》 that identifies link is a part of advertising, sponsorship or similar agreements.

Ugc =》 that identifies link is a type of user generated content, like comments or forum posts.

These updates helps to understand the link type and their intention, why it has been created and also it create a value of those links.....but the question arises here

Does these updates affect ranking or helpful in ranking of content/ keyword?

Please share your opinion.....Thanks
#advantage #backlink #disadvantage #give #ranking
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  • Profile picture of the author Medon
    From my experience, I know that Google does everything for a reason. He cannot spend his money and time on a "Nofollow" link for no good reason. So this change is likely to punish a few people and make those who stick to the guidelines prosper.
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  • Profile picture of the author dave_hermansen
    A nofollow link is a nofollow link, regardless of a special attribute (like "Sponsored"). They are not going to help your site rank. All they do is tell Google why you nofollowed the link.

    I suspect that Google then uses this information to look for other sites with those same links that DID NOT nofollow them in order to devalue those links on those sites. If that's the case (again, purely conjecture on my part), it doesn't directly help you to use them but it could hurt your competition who is not nofollowing the links, which in the end, benefits you.
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    • Profile picture of the author expmrb
      Originally Posted by dave_hermansen View Post

      A nofollow link is a nofollow link, regardless of a special attribute (like "Sponsored"). They are not going to help your site rank. All they do is tell Google why you nofollowed the link.

      I suspect that Google then uses this information to look for other sites with those same links that DID NOT nofollow them in order to devalue those links on those sites. If that's the case (again, purely conjecture on my part), it doesn't directly help you to use them but it could hurt your competition who is not nofollowing the links, which in the end, benefits you.

      Yeah, Google and their schemes.!!
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    • Profile picture of the author King Manu
      Originally Posted by Ava Isabella View Post

      may i know, what is UGC?
      User Generated Content


      Originally Posted by dave_hermansen View Post

      I suspect that Google then uses this information to look for other sites with those same links that DID NOT nofollow them in order to devalue those links on those sites.
      I don't think that is the case, because some people might want to give link juice to websites they promote and have all the right to do so. Every webmaster has the right to give their rank juice wherever they want.

      My opinion is that they want to use some sort of scanning to links that are UGC for better understanding the website's content, and this sort of separation helps them with that.

      But it's kind of weird, because UGC and sponsored links are not the only 2 reasons for using nofollow. If I link to a resource and I don't want to be directly associated with the quality of that website, I use nofollow.
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      • Profile picture of the author dave_hermansen
        Originally Posted by King Manu View Post

        If I link to a resource and I don't want to be directly associated with the quality of that website, I use nofollow.
        If I don't want to be associated with the quality of another website, I don't link to it. If it's not good enough for Google, it's not good enough for actual people, either.
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  • Originally Posted by krishv181 View Post

    Google recently introduced two new attribute in "Nofollow" link

    Sponsored =》 that identifies link is a part of advertising, sponsorship or similar agreements.

    Ugc =》 that identifies link is a type of user generated content, like comments or forum posts.

    These updates helps to understand the link type and their intention, why it has been created and also it create a value of those links.....but the question arises here

    Does these updates affect ranking or helpful in ranking of content/ keyword?

    Please share your opinion.....Thanks
    Since the link is Nofollow, it will not have an effect on ranking. Backlinks that help to rank a site must be dofollow.
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    • Profile picture of the author fastreplies
      Originally Posted by strategic seo services View Post

      Since the link is Nofollow, it will not have an effect on ranking. Backlinks that help to rank a site must be dofollow.
      I know what NoFollow means... what dofollow means?
      I don't believe w3school have any info related to "dofollow"

      As to "effect on ranking"... what ranking?
      As far as G. concerns 'nofollow' link tells G. bots not to go to site mentioned in link.



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  • Profile picture of the author sparrow
    I suspect Google needs to train their Artificial Intelligence, someone must be hacking the linking system

    As we all know Google does nothing without a reason

    I don't think this change will really help anyone, I'm pretty sure the base reason is training RankBrain it must be missing something when identifying webpages to rank
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  • Profile picture of the author fastreplies
    [QUOTE=krishv181;11542645]Sponsored =》 that identifies link is a part of advertising, sponsorship or similar agreements.QUOTE]

    LOL, Google just want to know if you paid for that link or not



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