Continuous fluctuation in ranking

Hi, I am also experiencing that appearing and disapearing from SERP.
I'm so curious to follow replies to this thread.

Quote above has been answering your question.

You see, you're relying on backlinks which for some time can push your site on top but...
until you understand that backlinks are measuring your site's popularity, content = quality.

Let say one day if G's Algo establishes that there are two sites with close amount
of backlinks but one with superior content, I would bet that your site will dip down
in no time and let other guy to enjoy dividend of his effort to hustle G. with smile.



fastreplies

Do you have a Google Search Console (Webmaster Tools) account? Have you checked for any on site errors? There may be an on site issue that is preventing Google from crawling the website. Also, have you made any changes to the site (eg: title tags, changes to the URL strings, etc) since building the backlinks? Any on page modifications can have an effect on rankings.

If there are no errors and you have not made any changes to your website, then your keywords' shift in rankings is just due to the Google Dance. This is completely normal and to be expected, especially during the time period following backlink building. It is even normal for the keywords to disappear from the Google search for a few days. Google, in effect, is counting & evaluating the links that have been built. Please note that a site's rankings Will Always shift and fluctuate during and after the time period in which backlinks have been built. This is normal and temporary. It is not a penalty. It happens to everyone, and the rankings will be back up.

Continuous fluctuation in rankings is normal in search results. Aside from Google also updating its algorithm continously performance of your competitors site also affects fluctuations in rankings.

Don't worry about the fluctuations. It's a normal thing, Keywords get fluctuated because of
1. Natural Google Fluctuations
2. Google Algorithm Changes
3. Major Algorithm Updates
4. Sudden Competition
5. Sudden Trends
6. Temporal Interest
7. New Content Added
8. Old Content Removed
9. Link Audits
10. URL Changes
11. Search Penalties
12. Negative SEO Attacks
13. Compromised Sites
14. Changing SEO Tactics
15. Starting or Stopping Ads

These are some reasons because of which keywords fluctuated on SERP.

Your website may index in google according to google's algorithm. You must satisfy the googles algorithm in order to rank higher in SERP.

fluctuation is ranking is good.. google does not yet find the right place for your keyword.. I will suggest creating some high-quality guest post links (article posting) .. you will see stable position and improvements in a couple of weeks

Is this for your site or a client's site?

try to build backlinks for that page with Keyword. Give anchor text to your keyword and Submit in bookmarking sites, Content sharing sites and image sharing sites..

In the starting phase the ranking fluctuates until the google completely understands the reliability of your website. It sometimes rank your website to Rank 1 to understand its behaviour from user point of view. How the user reacted to your website when it was on rank 1. Whether there was high bounce rate or the user got the desired answer to their query. Based on that the ranking gets the stability. So in the starting don't worry about the stability.

It will face the fluctuations.

The problem you are facing is quite normal and it happens with almost everyone. The solution lies with the console.

Actually the mistake that you are doing is trying to compel Google to rank on the keyword of your choice. You are deliberately putting every link on the keyword you wish to rank higher and due to this it is showing fluctuations.

If you go to console, you will find the search appearance of the keyword is increasing and clicks are reducing.. Leading to low CTR. Chances are quite high, soon you will lose complete ranking.

Better option is to take number of keywords and work on all of them. Go for taking help of long tails and LSI so that you have hits on that page with other key terms too. This will help you with fluctuations.

Remember, don't try to force Google or users to click on your keywords.. it's spam. Let them enjoy the read, and let the urge arise to click.