Local Business Optimization

29 replies
  • SEO
  • |
I have a question about optimizing for local business.....
All the pros tell you to optimize for local and 'Near Me' searches.
Can or Should you put the exact word "Local" in your business name? ....
Example business name; "Kay's Local Landscape Service"
Does the exact word "Local" do anything for SEO, or is it too spammy??

Thanks for any suggestions.
#business #local #optimization
  • Profile picture of the author fastreplies
    Local???
    Local where, in India, China, Russia, USA?
    Just claiming that "somewhere" is local without attaching specific place doesn't make it local.



    fastreplies
    {{ DiscussionBoard.errors[11547553].message }}
  • Profile picture of the author ehsan101
    I don't think that's how local SEO work.
    If you want to optimize for a specific country. You need to get backlinks from sites of that country, get your site registered on different business directories and properly optimize your google business listing and local NAP citations (be consistent).
    {{ DiscussionBoard.errors[11547578].message }}
  • Profile picture of the author DABK
    Have you ever searched for something using the word local? Neither has anybody else.

    But if someone in Delhi, India, searches for something using the word local, a site of some business in Paris, France would pop up, if it was optimized for the keyword that had the word local in it; and a site in Santiago, Chile; and one in Sydney, Australia.

    In other words, do not do it.

    If you want people from City A to find you; make sure you get citations from sites about City A too. Get listed in local directories.
    Use the address consistently.

    Get backlinks too.

    Originally Posted by jkay6123 View Post

    I have a question about optimizing for local business.....
    All the pros tell you to optimize for local and 'Near Me' searches.
    Can or Should you put the exact word "Local" in your business name? ....
    Example business name; "Kay's Local Landscape Service"
    Does the exact word "Local" do anything for SEO, or is it too spammy??

    Thanks for any suggestions.
    {{ DiscussionBoard.errors[11547611].message }}
  • Profile picture of the author teerath
    Local SEO doesn't work that way.
    For local SEO you have to target the keywords specific to a city or a local area.
    Example: If you are targeting Mumbai India then business name should be "XYZ Landscape Services Mumbai"
    The Local doesn't work for any specific area.
    {{ DiscussionBoard.errors[11547805].message }}
  • Profile picture of the author MadelynnKuphal
    You could build an email marketing campaign by collecting and storing contact information from your immediate area, then craft a message providing value with your workshop.
    {{ DiscussionBoard.errors[11547816].message }}
  • Profile picture of the author webcontent
    Using "Local" actually don't make any sense and do agree with most of the replies above. In local SEO, you need to identify the geographical location and understand keywords. Thereafter, you need to go for local listings, classifieds and have to use the area name in keyword. "Near Me" is a good key phrase but this again has to be used with the area name where you wish to popularize your business.
    Signature
    Thoughtful Minds - Offering Content writing, Copywriting that Search Engines and user both love.
    {{ DiscussionBoard.errors[11547876].message }}
  • Profile picture of the author Yao C
    [DELETED]
    {{ DiscussionBoard.errors[11547901].message }}
  • Profile picture of the author Schmelebeck Seo
    As "webcontent" pointed out, simply using the word "local" will do nothing to help your geo-location business.

    To target an actual geo-location, you will have to target that geo-location keyword, ex "Baltimore Dentist".

    To get examples for what people are searching for in that location, you could use tools such as "Google Trends" and "Google Keyword Planner".

    As always, make sure you understand the keyword difficulty of the term you are trying to rank for.
    {{ DiscussionBoard.errors[11547939].message }}
  • Profile picture of the author jkay6123
    Thank You All!
    I am pretty new to online advertising (as you could tell from my stupid question).
    It is very confusing to hear "Optimize for Local" when you do not know what exactly that means.
    I am right in between 2 counties, Los Angeles and Orange County California. I would like to be found in both. There are Thousands of cites so it is impossible to pick just 1 city name to add to the business name.
    I just found this site not too long ago, so I will definitely be scouring it for all the advice I can get.
    Again, Thank You Guys.
    {{ DiscussionBoard.errors[11548286].message }}
    • Profile picture of the author savidge4
      Originally Posted by jkay6123 View Post

      Thank You All!
      I am pretty new to online advertising (as you could tell from my stupid question).
      It is very confusing to hear "Optimize for Local" when you do not know what exactly that means.
      I am right in between 2 counties, Los Angeles and Orange County California. I would like to be found in both. There are Thousands of cites so it is impossible to pick just 1 city name to add to the business name.
      I just found this site not too long ago, so I will definitely be scouring it for all the advice I can get.
      Again, Thank You Guys.
      I will assume you have a smart phone. The best way to understand "Local" in regards to the community you live in... actually drive around and repeat the same search over and over and see how LOCATION changes the listings.

      Not knowing specifically where you live but I suspect that doing a search in say "Lakewood" will produce different results than say the same search in "Cerritos" or "Cypress"
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[11572125].message }}
  • Profile picture of the author seoexpertinindia
    No, It you don't need to add Local to your keyword. Just what you have to remember is doing a Good Local Citation for your business. Local Citation is entering your business details in various directories with Phone No, Business Name, E-Mail Id and a short description.

    Just remember the information you provide in local directories must match with the information you have written on your website. That would create a good impact on your Local Results.

    Also use Google Business to register your business. It will create a business listing in a map.
    {{ DiscussionBoard.errors[11548307].message }}
  • Profile picture of the author KylieSweet
    Local Business Optimization will require consistent citation of complete details of the business in particular area or location. Only one business per listing and no redundant submissions.
    {{ DiscussionBoard.errors[11548330].message }}
  • Profile picture of the author Medon
    Local optimisation does not mean that you use the word local. near me, around Miami, in Kingstone will serve the purpose.
    {{ DiscussionBoard.errors[11548536].message }}
  • Profile picture of the author Vritika Kamat
    Here "Local" corresponds to City level business for SEO optimization. You can check your business location, service area and from where the reviews are coming from. It would be great if your service area and review location matches.
    {{ DiscussionBoard.errors[11548875].message }}
  • Profile picture of the author Janvi Arora
    When it comes to local SEO, one of the most important thing is to optimize your Google My Business Listing with accurate data such as NAP(Name, Address, Phone Number). It should match to your website NAP. Make sure that your business is verified by Google. DO the same for bing.
    Apart from Google My Business listing, following are some main factors you need to concentrate on -
    Local Citations - A citation is any online reference to your NAP. Google considers it as one of the local signals and rank your listing as well as website accordingly. Make sure your NAP is consistent throughout all local listing sites and niche directories. You can build citations by category and the city.
    Onpage Optimization - To get your local rankings for your targeted location, the best practice is to create separate page for the cities your business is present. This will help Google to understand and rank organically in places where you may not have a physical office. Include city in Title, description, Headings and in the page content.
    Google Map - Embed a Google Map on you website for easy location finding.
    Schema.org - Make sure that your Business Name, Address and Phone Number is present on your website in Schema format.
    Local Reviews - Try to get reviews on GMB page as well as other top local reviews sites. Claim or register your business review sites to generate more positive reviews.
    Link Building - Get some link to your website by performing activities like Guest Posts, Question and Answers on the local community sites, Forum participation. Also offer services, sponsorships, scholarships and host events. Get featured on sites with .edu, .org, and .gov domains.
    Signature

    Want to Future-Proof Your Online Business? Make Your Website SEO Friendly. Click here -> https://www.radon-media.com/services...-optimization/

    {{ DiscussionBoard.errors[11548884].message }}
  • Profile picture of the author amjadshuvo
    The concept is splendid, it makes most of us confused, I think if you add the name of place with your serach term, It will ensure the better result. such as " local service in Houston " or " local cleaning services in Arkana". Only local word will not keep the impact on your result because most of them are using already the name of place.
    {{ DiscussionBoard.errors[11565856].message }}
  • Profile picture of the author Jessicad0505
    Local SEO is the process of targetting a small region.
    Targetting a keyword with respect to the specific city is considered as a local seo.
    {{ DiscussionBoard.errors[11566299].message }}
  • Profile picture of the author wickieagentur
    No its not a spamming factor. You can use this to promote your business locally.
    {{ DiscussionBoard.errors[11566307].message }}
    • Profile picture of the author DABK
      No, it is not spamming. Question is, is it useful?

      "Local" to a searcher in Boston means a different thong thst to one in Boise.

      But the one in Boise will see a company in Boston that is optimizing for local.

      But will the Boston company show up higher in rankings because it has the word local in the name?

      In other words, does Google know that using that word in the name is an attempt to manipulate rankings? It has figured out that having a keyword in the URL does not mean better match to searcher intent.

      Originally Posted by wickieagentur View Post

      No its not a spamming factor. You can use this to promote your business locally.
      {{ DiscussionBoard.errors[11566382].message }}
    • Profile picture of the author savidge4
      Originally Posted by wickieagentur View Post

      No its not a spamming factor. You can use this to promote your business locally.
      It may not be a "Spamming Factor" but is it a "Useful Factor"? and THAT is the more important question.

      The answer to that question would be NO, it is not useful. The whole concept behind GMB listings is the use of data that is called NAP ( Name, Address, Phone Number ) as it relates to the location of a business.

      As an end user on your smart phone, Google can pinpoint your location down to about 3 ft of your current exact location. it then references NAP data and provides Local to YOU listings.

      Do a simple search like "Plumber" and you will see what is called a 3 pack of "Local" listings... More often than not, unless you live in the middle of no where ( like me ) your top 10 search results will be local to your current location.

      Inserting the term "Local" with the idea that it will "help" your listing is simply not true in any way shape or form.
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[11572128].message }}
  • Profile picture of the author nikitacod
    every business needs a Google My Business listing. It offers a wealth of business information to Google and local consumers and offers a rich local search presence. The details you provide in your Google My Business profile are used in a number of different ways by the search engine, from populating the highly visible knowledge panel which appears to the right of the search results and filling out the local pack to populating Google Maps, providing voice search results and assisting with Google app search results.

    Setting up your Google My Business listing is free, quick and easy, and once it's done, you can begin the Google My Business optimization process to improve your local search presence.

    Optimizing your GMB profile is both about updating and using GMB to tell Google everything it needs to know to accurately list your business in the right places at the right times (in local pack and Google Maps) and impress upon any potential customer coming across your GMB profile that yours is the business that best meets the needs defined in their local search term.
    {{ DiscussionBoard.errors[11572110].message }}
  • Google My Business is a local listing strategy to improve my business and more effective way.
    {{ DiscussionBoard.errors[11572135].message }}
  • Profile picture of the author Kylie Taylor
    Target the keywords that are specific to your area. Put information on your websites like address and contact numbers etc. Do local listing and local surveys for additional information and target "local pack" results. Also, community management and social media marketing help a lot for a business that targets a local result. These strategies can be good leverage also for startups and small businesses.
    {{ DiscussionBoard.errors[11576031].message }}
  • Target the location of your business. Kay's Manhattan landscape service.

    Doubling up in mentioning the area, is also key to being found locally online. Kay's Manhattan landscape service in Manhattan Island .
    {{ DiscussionBoard.errors[11576713].message }}
  • Profile picture of the author vannguyen255
    Add city to your keywords.
    Add Geo tag to your website.
    Sign up for google business, you will get a lot quality backlinks from this site.
    {{ DiscussionBoard.errors[11577039].message }}
  • Profile picture of the author hsingh91
    Add the local city name in your long tail keywords in important for local SEO. It will give you better result in very short time.
    {{ DiscussionBoard.errors[11577062].message }}
  • Profile picture of the author Sophie Leonard
    I don't think that's how local SEO works. For local SEO you have to target the keywords specific to a city or a local area. You should optimize your website for a specific country. For example: If you are targeting Los Angeles, US then the business name can be "Kay's Landscape Service Los Angeles". You need to get backlinks from sites of that country, try to get your site registered on business directories specific to that country and properly optimize your google business listing and local NAP (Name, Address, Phone Number) citations. Your Google NAP should match to your website NAP. Also, make sure that your business is verified by Google. You can do same procedure with Bing.
    {{ DiscussionBoard.errors[11578337].message }}
  • Profile picture of the author seowebup
    It's the name of the location that matters. And it's important. For example if you are in Los Angeles and you search for a restaurant. Google analyzes your query and looks out for restaurants near your location. And then if a restaurant actually uses the location "Los Angeles" for optimization purposes, then that becomes important and will definitely help it in ranking, other aspects being same. But if that restaurant don't use "Los Angeles" anywhere then how will Google know that the restaurant is located in Los Angeles? It becomes spammy only when someone overdoes it.
    {{ DiscussionBoard.errors[11582941].message }}
  • Profile picture of the author Medon
    Great advice here. It is all about stating the real name of the local place for instance dental services in Tamp FL, Dental services near mountain ridge etc.
    {{ DiscussionBoard.errors[11583025].message }}
  • Profile picture of the author Yvon Boulianne
    so annoying when peoples want to post just to post and repeat previsously said stuff...
    Lots of that here...
    Signature
    Stop Struggling With Your Website and Marketing
    30$ / task, pay after done!
    {{ DiscussionBoard.errors[11585626].message }}

Trending Topics