Keywords are completely disappearing in the SERP

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  • SEO
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Hi Experts,

I have migrated the website to for targeting the international customers and changed the international targeting as "United States" in GSC. But the address found on the website is still India as we don't have any other offices in the US. When this done the competitive keywords that were ranking in India are completely disappearing from Google SERP in both the USA and India. Our keywords are came back in India location when I changed the targeting location to India.

Can anyone help me to find out and solve the issue?
#completely #disappearing #keywords #serp
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  • Profile picture of the author xtrapunch
    SEO results are localized to a great extent. If your target keywords are location-oriented, the change in country-specific domain to .com is one of the reasons for the ranking changes.

    If the site domain has been changed properly and you are still ranking for searches for India user location, then you don't really have a problem. You simply don't rank in global results, which might have been the case earlier too.

    It's a case of fresh SEO campaign for new locations where you want to rank. You need to start working on SEO for the locations (or global) that you want to rank.
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