Based on a LinkedIn poll with 600 senior marketer respondents, Microsoft identified the following hard skills as most important:
- Data analysis
- Behavioural analysis
Meanwhile, the top soft skills are:
SEO is a big word here on Warrior Forum, so you're ahead of the curve if you actively participate in the SEO section. Of note too, is that each of the skills can go together, e.g. SEO and automation for when you wanna get better search rankings.
You can read the full study here.