I need some advice. I have some competition that are using sneaky tactics to rank. Our site has been listed for nearly 20 years. But the last few years, the industry has gotten competitive.
In doing backlink research I found that we have several competitors who are on the top of google for many keywords. And in searching their backlink profile I saw
Competitor #1 using 301 redirects from many domains they bought. All the links were redirected 5+ domains and some 50,000 links., they are not niche relevant and the profile is completely obvious and they now have a DR 41 TR 45, pushing us out.
Competitor #2 has a spam score of 80% according to Moz, whole profile is filled with half-assed profile links, non relevant comments, fiverr guest posts, terrible niche edits, an anchor text profile that is completely dominated by money words
Competitor #3 has 50% of its links are deemed spam by SEMRUSH (40,000 links), they have content all over the place, 75% not relevant, all of it or most of it looks like it was written by spin bots or someone with bad gramamr
So Im a little frustrated because they shouldnt be where they are at. Not that I should be at the top. My content is better and my link profile is clean, never have done link building, as a result, we only have 300 domains 3000 links more than half are nofollow
But because of this situation, I am forced to do link building, and or rat out my competition.
My hesitation, and hence my question to all you beautiful people is, would this create more of a vigilance by Google to monitor this whole industry?
If I do go down the building link route, somehow having google as far away as possible sounds ideal. And now that I see how these guys are all getting away with it, it makes me feel safer to move forward with building links.
If these guys can bring 50,000 traffic, 15,000 and 7,000 a month be at the first page with a bad backlink profile, it shows that I have some breathing room when I go forward with a more aggressive campaign.
My fear is that brining Google in to do a manual review of these guys, I am almost sure 1-2 of them would be slapped with some penalty, that they would be more clued into whats happening.
Thoughts and suggestions are highly appreccited. Im stuck now for weeks and dont know what to do.