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How often does Google update its' SEARCH Rankings?

by GeezerXtreme
8 replies
  • SEO
    • |
...for pages?


Lately it's seeming more and more arbitrary as our page positioning is jumping back and forth like crazy in the span of less than a week. I know in the past the intervals used to be far wider, talking about the basis of months at a time, but now there seems to be no rhyme or reason, other than I hear something like they have around 2 million search algorithms.

Anyone else been noticing some weird ranking changes with their websites/their favourite websites recently? :confused:

Makes SEO a royal pain in the butt given that META tags are pretty much useless these days.


Cheers in advance.
#google #rankings #search #update
  • Profile picture of the author bravo75
    in my experience it's usually about every 2 to 3 weeks
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  • Profile picture of the author J Bold
    I think their bots are constantly working and rankings may be changing every second and every hour.
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  • Profile picture of the author Fraggler
    Yeah, the updates are constant. It would work along the lines of that each time a spider finds a change within a site it would update that sites variables which would then take affect the next time a relative term is searched for.
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    • Profile picture of the author GeezerXtreme
      Originally Posted by Fraggler View Post

      Yeah, the updates are constant. It would work along the lines of that each time a spider finds a change within a site it would update that sites variables which would then take affect the next time a relative term is searched for.
      But there's obviously a limit, I mean they can't scour the whole Internet simultaneously in one sweep, right?
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  • Profile picture of the author Fraggler
    They make the changes as the data is analysed by the spiders. They have a limited amount of spiders crawling so it isn't simultaneous.
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    - Why You Should Create Separate Desktop and Mobile Google Adwords Campaigns
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  • Profile picture of the author edesimusic
    i think it changes everyday
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  • Profile picture of the author sanjid112
    Well, I think the simple answer would be often.

    But, if I think more and more, I think there are 2 possible cases here. On the first one, Google would update the SERPs in real time and constantly, as soon as new information is retrieved from its crawling bots. For example, if a bot was crawling a certain page and discovered that the Title tag was changed, it would immediately report it back to a central data center, that would in turn update the database and the ranking positions for this particular website.

    Second, Google has a fixed schedule to update all the results together. The schedule here could be daily, every 48 hours, every week and so on. For example, it could do it once every 48 hours, and on every update it would combine all the data retrieved from crawling bots and recalculate all the SERPs simultaneously.

    But, which one it is, I don't know...
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  • Profile picture of the author verbose
    What is interesting is that Google has multiple daya centers and I think multiple teams of spiders. I have seen 1 of my sites drop from 2nd position on page to the Top of page 2 and back to where it belongs all in about 48 hours. I think the rankings our dynamic. My site can be spider ed by Google twice a day.
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    I love to take something simple and make it as complicated as I can.

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