SEO and non mobile friendly sites

27 replies
  • SEO
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Is it possible to rank well in Google if your site isn't mobile friendly?
#friendly #mobile #seo #sites
  • Proper keywords is the key to success
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  • Profile picture of the author King Manu
    According to Statcounter, in the last 12 months mobile devices accounted for more than 50% of traffic. (source:

    Do you think you can rank well with a site that is awful for half the people?

    Maybe for a brief period. Then, as soon as Google picks up on those back buttons mobile users so rapidly press, your website will return to obscurity.
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  • Profile picture of the author dmotel
    Hi Max. Mobile search has gone through the roof lately. So Google now places a great importance on a site being mobile-friendly. The search results vary for users on desktops vs mobile devices so you really want to appear well in both in order to compete.
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  • Profile picture of the author bkskarthik
    If your site isn't mobile-friendly it won't affect directly in google rank but indirectly it will affect your rank

    Ya, I know Keyword is the main factor for getting traffic but If your site isn't in mobile-friendly more chances for getting the Bounce rate. If your bounce rate high automatically your site rank will down in google for the same keyword.

    Since 2010, mobile traffic has increased by over ~200%. 10 out of 9 users prefer smartphones to shop. 75% of mobile searches lead to online action within an hour.

    If your site isn't mobile-friendly hard to Get rank in google as well the lead.

    #Karthik B
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    • nice answer. Exactly, if the site is not mobile user friendly, then your bounce rate may increase, then it will affect indirectly the ranking factor.
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    • Profile picture of the author melanikoko
      Good job!, I agree with use site friendly is better for SEO
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  • Profile picture of the author MikeFriedman
    Originally Posted by maxfrenzi View Post

    Is it possible to rank well in Google if your site isn't mobile friendly?
    Yes. There are plenty of examples in the SERPs.
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  • Profile picture of the author savidge4
    There are kinda sorta ( some think ) 4 different device based algorithms running in Google.

    So there is Desktop, Tablet, Phone, and then true Mobile. I don't think at this point will you find a true "Mobile" site anywhere within "Desktop" results. "Responsive" obviously fills a few shoes here, so Desk, Tablet and Phone sites that are responsive in nature will appear crossed over from one to the next to the other.

    So technically there will only be 3 types there would be Desktop fixed, Responsive, and then mobile specific. desktop fixed and Mobile specific will never be seen on the other, and responsive will be seen on all of them.

    Even on platforms such as eBay 70% of converting traffic ( of my account traffic anyways ) is STILL desktop. I personally could care less how much traffic overall there is.. I am only concerned with the traffic that converts. So the argument that 50% of searches are made from mobile is a bit subjective.

    The better argument would be to have the discussion why there are not more Mobile specific sites to convert the 50% mobile traffic?
    Success is an ACT not an idea
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  • Well, mobile usability has witnessed a drastic surge in the past 5 years, so mobile-friendliness has become a very important criterion for Google to rank websites,in addition to other SEO factors like content,keywords etc.
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  • Profile picture of the author Tung Dao
    It depends on which device your target audience use. For example, if the vast majority of people come to your site from desktop, then I don't think it's a big problem.

    However, generally, I'd say try your best to optimize your website for mobile since it's getting more and more popular nowadays.

    Good luck!
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  • Profile picture of the author kbhkongres
    "Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking".
    You can rank well for a non-mobile friendly page if there is no competition for the selected keyword ;-)
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  • Profile picture of the author Aaron Starc
    It is possible but then you will just factoring out the traffic of mobile users. Anyhow, if your site doesnt cater mobile users then I guess it is okay to be user-specific. Besides that doing SEO the right way + making sure you are producing good content will rank you in no time.
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  • Profile picture of the author CCarter
    Google has switched it's main indexed to be the mobile index, so in the long term you are doomed if you do not make it responsive or mobile friendly.
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    • Profile picture of the author savidge4
      Originally Posted by CCarter View Post

      Google has switched it's main indexed to be the mobile index, so in the long term you are doomed if you do not make it responsive or mobile friendly.
      THIS is false and far from true. Google provides results based on the device you are using. If you are using a Desktop, you will be provided with Desktop results. If you are using a tablet, you may see both mixed. I believe there is a tablet size variable in this so like 7 inches or less may see Mobile, and larger than 7 inches may see both. And then there is phones, and this would be mobile results.
      Success is an ACT not an idea
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      • Profile picture of the author CCarter
        You aren't up to date on the latest of what Google is doing. They have announced they are going FULL mobile-first index for ALL websites September 2020. On-top 70% of their search results have already shifted to mobile-first indexing. If you can't figure out where the future is going that's on you. Here is the quote and source:

        Announcing mobile first indexing for the whole web
        Thursday, March 05, 2020

        It's been a few years now that Google started working on mobile-first indexing - Google's crawling of the web using a smartphone Googlebot. From our analysis, most sites shown in search results are good to go for mobile-first indexing, and 70% of those shown in our search results have already shifted over. To simplify, we'll be switching to mobile-first indexing for all websites starting September 2020. In the meantime, we'll continue moving sites to mobile-first indexing when our systems recognize that they're ready.

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  • Less chances of ranking better, since most of the on line activities through mobile only.
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  • Profile picture of the author cmsminds
    Nowadays in the era of mobiles, it is very important to have a mobile-friendly website. In addition, Google has introduced a Mobile-First update which gives the mobile-friendly (websites made specifically for mobile) an edge over the website without mobile-friendly features.
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  • Profile picture of the author surveypacific
    If you don't have a mobile site, Google will just use your desktop version to rank your site. Google already has a bias against sites that aren't mobile-friendly. So it means that if your site isn't mobile-friendly now, it's already taking a hit
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  • Profile picture of the author LawrenceNetto
    If not mobile-friendly, then you can rank better on Desktops. AMP websites rank faster as compared to normal websites. If you are using WP, then some simple plugins can easily turn you website into mobile-friendly.
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  • Profile picture of the author jdkesler
    Why are you not mobile friendly? Most site builder tools have the ability to make your site mobile friendly. As a previous poster noted you can use a responsive template that adapts your content for each platform. And it's usually not too difficult to switch your site to a responsive template.

    If you are concerned about conversions then do A/B testing.

    If you have a challenge with the technical aspects of making your site mobile friendly you can hire
    someone to convert it for you.

    If you are not sure about SEO for mobile I am sure there is a tutorial for that.
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  • Yeah, you may get succeeded in the desktop version rankings. But for the mobile rankings, Mobile-friendliness plays a big role. Why don't you give try to AMP Version recommended by Google. But if all is not possible try to focus on content and links. They may help you at last.
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  • Profile picture of the author samsabir
    It should be optimized to some extent for the mobile devices to enhance and improve your ranking. If all the other strategies are in place then this might not leave as big of a negative impact as one without a proper SEO strategy. Nonetheless, it is important and should not be ignored.
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  • Profile picture of the author @Jennifer
    no because is you know about seo statics that yu should know that mobile friendly and user friendly site is the major factor of SEO.
    why it is important because most peoples are use phone and if you see moist of traffic come from mobile device and user friendly is must if you want that user spend most of time on your website.
    and also google does not consider that kind of website who is not mobile and user friendly.
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  • Profile picture of the author wickieagentur
    Yes, you can rank your non-mobile-friendly website on Google with different SEo techniques. But Don't rank that website well on the search engine. Your rank will be in 100 or 200 but not in top searches. So my suggestion is first to make the website mobile friendly then go forward because it's also a part of search engine optimization.
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  • Profile picture of the author Medon
    Google uses plenty of metrics to determine where to rank a site. The visitors it receives is obviously one of the main consideration. Unfortunately, currently, most traffic is coming from smart phones. So if a site is not mobile phone friendly, you will miss out.
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  • If your site is not mobile-friendly you will not get the leads and it will affect your rankings too. Mobile searches have increased over the years and you need to keep your site up to date to rank high.
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