Target=Blank question for external links on a website

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Hey,

What do you think about target=blank attribute for external links? I always like to add this for external resources in order not to lose visitors and let them go to another website.

Also, I assume it makes it easier for them to keep both resources open, so they can later return to the original article they were reading.

As a reader, I always prefer to open links to external pages in new windows. But as I am biased being in digital marketing for many years, it might be different when it comes to "regular" internet users.

Still, the main issue is that it sounds like a good strategy for desktop, but what about mobile? On mobile, it might be not that great UX-practice to have new tabs opening up. It might create a bit of a mess unlike on desktop where you have more space. What's your opinion on this?

I was analyzing one blogpost and found that the guy that was dealing with the website before me left (probably unintentionally) all links opening in the same window. So, my first reaction was to change this. However, I saw from the Search Console that this page has 5x more visits from mobile than desktop.

So, here is the question to be or not to be / to add "target=blank" or not
#external #links #question #targetblank #website
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  • Profile picture of the author dave_hermansen
    We always have links to other sites open in a new tab/window for the very reason you stated - we don't want them losing their way back to our site.

    That said, it is extremely rare that we make it a nofollow link. We link out to things that add more information and not only do those other sites deserve a backlink, it can even help you rank better if the place you are linking to is a quality, respected site.

    We also have many internal links open in new tabs. I don't want somebody losing their way back to a money page because they wanted to read a shipping policy.
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